Chapter 9 Module

__________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need that capital.

Knowledge management

Hadoop is an open-source program that implements __________.

MapReduce

Which of the following is used for multidimensional data analysis, enabling users to view the same data in different ways using multiple dimensions?

OLAP

What is business intelligence?

Patterns, relationships, trends, and predictions

Which of the following is NOT one of the five components of a BI system?

Problem solving

Which of the following is true of pull publishing?

Pull publishing requires users to request BI results.

__________ is a technique readily implemented with basic reporting operations, and is used to analyze and rank customers according to their purchasing patterns.

RFM analysis

Which of the following is NOT a function of data warehouse?

Storing data

Which of the following describes data acquisition?

The process of obtaining, cleaning, organizing, relating, and cataloging source data

Which of the following is NOT a possible problem associated with source data?

Too little data

Unsupervised data mining includes __________.

analysts who do not create a model or hypothesis before running the analysis

When unsupervised data mining is truly unsupervised, machines will process and create __________ for themselves.

information

What is a reporting application?

Inputs data from one or more sources and applies reporting operations to that data to produce business intelligence

Which of the following is NOT a characteristic of BigData?

BigData is a technique for harnessing the power of thousands of computers working in parallel.

Which of the following activities immediately precedes the step of running a BI analysis on the data?

Cleansing, organizing, and cataloging the data

Which of the following is a conditional probability estimate?

Confidence

Which of the following is a result of a market-basket analysis, where customers who buy product X also buy product Y?

Cross-selling

Which of the following involves obtaining, cleaning, organizing, relating, and cataloging source data?

Data acquisition

__________ is the fundamental category of business intelligence analysis that makes use of statistical techniques to find patterns and relationships among data for classification and prediction.

Data mining

Which of the following is true of static reports?

In the BI context, most static reports are published as PDF documents.