Chapter 9 RAT

partner; employee

A comprehensive CRM package contains modules for ________ and _______ relationship management

A method of interaction with a customer

What is a touch point?

supply

A ________ chain is a network of organizations for obtaining raw materials

Suppliers, manufacturing plants, distribution centers, retail outlets, and customers

A supply chain links _______

pull-based

A supply chain management system using a(n) ________ model bases production schedules on actual customer orders

push-based

A supply chain management system using a(n) ________ model bases production schedules on forecasts.

enterprise resource planning (ERP) system

A(n) ________ makes values from a central database available for applications that support all of an organization's internal business activities.

17.4 months

According to Panorama Consulting Solutions, in 2018, the average time to implement an ERP project is approximately ________

lack of standard, companywide business processes

According to your reading, Coca-Cola implemented an SAP enterprise system to overcome a ________

cross-selling

An example of ________ includes someone taking out a loan and then being sold a checking account as well.

analyze customer data for improving business performance

Analytical CRM includes applications that ________

customer lifetime value

Determining the revenue produced by a customer and comparing the revenue to the expenses of acquiring and taking care of the customer is called ________

are very expensive to purchase and implement

Enterprise applications have drawbacks mainly because they ________.

switching costs

Enterprise applications include high ________, making it difficult to change vendors

analytical

Enterprise systems include ________ tools for analyzing overall organizational performance

By reducing inventory levels

How do information systems support the activities in a supply chain?

finance and accounting

In an enterprise system, the integrated software modules that focus on cash management and forecasting are related to ________

human resources

In an enterprise system, the integrated software modules that focus on labor costs and job skills are related to ________

manufacturing and production

In an enterprise system, the integrated software modules that focus on production capacity are related to _______

sales and marketing

In an enterprise system, the integrated software modules that focus on return requests are related to ________

safety stock

Managers often maintain a(n) ________ as a buffer during unforeseen events

degrades system performance

One downside to complex enterprise software occurs when it _______

business intelligence

Some ERP vendors include in-memory-computing technology that provides ________ tools for ad hoc analysis, what-if scenario analysis, and machine learning that analyzes very large data sets.

just-in-time

The ________ strategy focuses on having components arriving exactly at the time they are needed.

customer relationship management

The acronym CRM stands for _____

44

Unfortunately, enterprise applications fail to meet expectations ________ percent of the time

Large scale software that encompasses a whole company across many departments and business functions

What statement best describes an enterprise system?

bullwhip effect

Whenn demand for a product mistakenly gets distorted as it passes across the supply chain, it is called a _______

C

Which of the following is NOT a challenge to the implementation of an ERP? A. Required business process management and organizational learning B. Changes in the project scope and customization C. Dramatic reductions in inventory costs and order to delivery time D. Estimated costs of implementation E. Estimated amount of time needed for implementation

enterprise resource planning (ERP) systems

______ avoid the problem of having databases in areas such as finance, human resources, sales and marketing, and manufacturing that are not capable of sharing information