Chp 9

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Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews.

2/3

________ allows companies to post jobs to eight different social networks simultaneously.

BullHorn Reach

________ is an example of a customer ratings and reviews website.

Buzzillions

________ is an example of a sponsored reviews website.

PayPerPost

__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it.

RSS

________ is NOT an example of a social marketplace.

Tujia

________ marketing is when companies use social computing tools to obtain feedback from customers.

conversational

Banjo makes sense of social networking noise primarily by _________

geolocating posts

Many publishers view ________ advertising as risky because it has the potential to erode the public's trust.

native

________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.

onboarding

Many GM owners used ________ to share tips and put pressure on GM to provide better customer service.

twitter


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