CIS 205 3.1C

1.Brick & Mortar 2.Click & Mortar 3.Pure Play

1.A business that operates in a physical store without an Internet presence. 2.A business that operates in a physical store and on the Internet. Example: Barnes & Noble 3.A business that operates on the Internet only without a physical store. Example: Google

1.B2B 2.B2C 3.C2C 4.C2B

1.Applies to businesses buying from and selling to each other over the Internet. 2.Applies to any business that sells its products or services directly to consumers online. 3.Applies to sites primarily offering goods and services to assist consumers interacting with each other over the Internet. 4.Applies to any consumer that sells a product or service to a business over the Internet.

1.Content providers 2.Infomediaries 3.Online marketplaces 4.Portals 5.Service Providers

1.Generate revenues by providing digital content such as news, music, photos, or videos. 2.Provide specialized information on behalf of producers of goods and services and their potential customers. 3.Bring together buyers and sellers of products and services. 4.Operate central website for users to access specialized content and other services. 5.Provide services such as photo sharing, video sharing, online backup and storage.

1.Organic search 2.Paid Search

1.The unpaid entries in a search engine results page that were derived based on their contents relevance to the keyword query. 2.Links a company paid to have displayed based on a users keyword search.

What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?

Adworks

What allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website?

Affiliate programs

A(n) ___________ model is a plan that details how a company creates, delivers, and generates revenues.

Business

What is the practice of artificially inflating traffic statistics for online advertisements?

Click Fraud (I love it)

_____-com was the original term for a company operating on the Internet.

Dot

What is a plan that details how a company creates, delivers, and generates revenues specifically on the Internet?

Ebusiness Model

Which of the following is used to create the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser?

HitBots

Search engine __________ evaluates variables that search engines use to determine where a URL appears on the list of search results.

Ranking

What is website software that finds other pages based on keyword matching similar to Google?

Search Engine

Which of the following are included in the different types of ebusiness revenue models?

Subscription fees Transaction fees Advertising fees

Search engine ______________ refers to the process of making URLs more attractive to search engines resulting in a higher search engine ranking.

optimization