CIS 3317 FINAL
Forms of Collaboration
Collaborative resource planning, forecasting, and replenishment Demand chain visibility Marketing coordination and product design Can ensure products fulfill claims of marketing Feedback enables closed loop marketing
Private industrial networks objectives
Efficient purchasing and selling industry-wide Increasing supply chain visibility Closer buyer-supplier relationships Global scale operations Reducing industry risk by preventing imbalances of supply and demand
e-distributor
Electronic catalogs representing products of thousands of direct manufacturers Typically, independently owned intermediaries Offer industrial customers single source to purchase indirect goods on spot basis Typically, horizontal Usually, fixed price—discounts for large customers
online banking
Established brand-name national banks have taken substantial lead in market share Over 60% of U.S. adults use online banking Online banking provides significant savings for bank Early innovators in online brokerage (E*Trade) have been displaced by established brokerages (Fidelity, Schwab)
service industry categories:
Transaction brokers Hands-on service providers
Online TV providers
- Aero (lawsuit) ◼ Cable (Comcast, Spectrum...) ◼ AT&T U-Verse and acquiring TimeWarner
Online Communities: Morals
- Are their boundaries? - What happens to those who "Violate" the Moral Boundaries?
Pure online firms
- Cannot provide all services that require face-to-face interaction - tough sell but becoming more acceptable
traditional recruitment tools:
- Classified, print ads, career expos, on-campus recruitment, staffing firms, internal referral programs
financial portals
- Comparison shopping services, independent financial advice, financial planning - Revenues from advertising, referrals, subscriptions - Example: Yahoo! Finance, Quicken, M S N Money
Online Real Estate Services: major impact is influencing of purchases offline:
- Impossible to complete property transaction online - Main services are online property listings, loan calculators, research and reference material, with mobile apps increasing
service sector
- Largest and most rapidly expanding part of economies of advanced industrial nations ◼Concerned with performing tasks in and around households, business firms, and institutions and the SHARING economy - employs 4 out of 5 U.S workers
Business use of social networks
- Marketing and branding ◼ Reaching younger audience ◼ Listening tool, monitoring online reputation ◼ Collaboration tool ◼ Extension of your CRM system
online recruiting: a Win-Win
- More efficient, cost-effective, reduces total time-to-hire - Enables job hunters to more easily distribute resumes while conducting job searches - Ideally suited for Web due to information-intense nature of process - 87% use Social Recruiting (LinkedIn)
Travel an ideal service/product for Internet
- One of the MOST successful B2C segments - $190 billion + in 2017 and continues to increase - Intense Competition - Information-intensive product - Price competition is Difficult (SW: Transfarency) - Does not require inventory & physical offices - Suppliers are always looking for customers to fill excess capacity - Mobile Apps & Social Media "influence" - - FAKE Reviews!
account aggregation:
- Pulls together all of a customer's financial data at a personalized website - Privacy concerns: control of personal data, security
major trends in online retail
- Retail mobile e-commerce exploding ◼Social networks experiment with social e-commerce ◼Local e-commerce skyrockets to around $80 billion ◼Online retail still the fastest growing retail channel ◼Selection of goods increases, includes luxury goods ◼Specialty retail sites show rapid growth ◼New subscription based model for online retailing ◼ Big data used for predictive marketing
E-book market in US dominated by 3 players:
- amazon - apple - barnes and noble
Challenges of E-book Platform
- cannibalization - finding the right business model - pricing control: apple and Amazon
impact of cyberbullying
- crowd behavior - depression - isolation - suicide
affinity communities
- focused discussion and interaction with other people who share same affinity (self or group identification) -ads and revenue from sales of products - Ex. BlackPlanet (Black people dating site) and iVillage (for women who discussing love and sex, health and pregnancy information, celebrity gossip, food, style, community)
features of service industries
- knowledge and information intense - personalization and customization
just-in-time production
- method of inventory cost management, seeks to eliminate excess inventory to a bare minimum
Car radio media options:
- over the air (AM/FM) - streaming (your phone) - Sirius XM - In-Vehicle Pandora
online insurance geared more toward
- product information, search - price discovery - online quotes - influencing the offline purchasing decision
Steps in procurement process
- search - quality - negotiate - purchase order - invoicing - shipping - remittance payment
Firms use two methods to purchase
-Contract purchasing -Spot purchasing
multi-channel firms:
-Growing faster than pure online firms -Lower online customer acquisition costs
interest-based social networks
-Offer focused discussion groups based on shared interest in some specific subject -Usually advertising supported
Fair Labor Association (FLA)
a coalition of companies, universities, and nongovernmental organizations dedicated to improving labor conditions around the world
YouTubers earn money primarily from _________ associated with their videos.
advertising
◼Most social networks monetize audiences through
advertsiing
Which of the following is a community of members who self-identify with a demographic or geographic category? A. sponsored community B. affinity community C. practice network D. interest-based social network
affinity community
Music Modernization Act
aimed to modernize copyright-related issues for music and audio recordings due to new forms of technology like digital streaming.
When purchasing items on Etsy, you can bay by which of these methods: A. Credit (and debit) cards B. money order C. PayPal D. all the above
all of the above
Which features does eBay's Selling Manager Pro offer to business sellers? A. automates a variety of tasks like listing, re-listing and customer feedback B. generate profit and loss reports C. gauge the success rate of different products quickly D. all the above
all of the above
eBay's expenditures go towards which of the following? A. maintaining its e=commerce platform B. improving its ranking in google search C. improving their search tool to provide more granular categories (new items, best value...) D. All the above
all of the above
All of the following are examples of technology convergence except: A. the iPad. B. Apple TV. C. Amazon Books Publishing. D. smartphones.
amazon book publishing
Which of the following is not an example of a transaction broker? A. an employment agency B. a real estate agent C. an accountant D. a stockbroker
an accountant
◼ Four Internet titans compete for ownership of online content ecosystem:
apple, google, amazon, and facebook
Which of the following is not one of the three defining characteristics of a portal? A. content B. navigation of the Web C. commerce D. auctions
auctions
Omni-channel
bricks and clicks ex: Walmart, JCP, Macy's, Staples, Target, BestBuy
Virtual merchants face potentially large costs for all of the following except: A. building and maintaining physical stores. B. developing a brand name. C. building and maintaining a website. D. building an order fulfillment infrastructure.
building and maintaining physical stores
_________ __________ occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer.
channel conflict
The Internet began as
communications medium for military/science/research
seller's lament
concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner
implementation barriers
concerns about sharing of proprietary, sensitive data. Integration of private industrial networks into existing ERP systems and EDI networks difficult & expensive. Requires change in mindset and behavior of employees and suppliers. All participants lose some independence
quality
consistently producing what the customer wants while reducing errors before and after delivery to the customer
user-generated content
content created by the general public for distribution by digital media
content convergence
convergence in the design, production, and distribution of content. new tools for digital editing and processing
Firms purchase two types of goods
direct and indirect goods
Early Vision
disintermediation of a complex industry
Content convergence describes convergence in the design, production, and ________ of content.
distribution
service sector jobs
doctors, lawyers, accountants, business consultants,
Which of the following types of auctions is perfect for sellers that have many identical items to sell?
dutch internet auctions
most common type of net marketplace
e-distibutors
C2C auctions
eBay, CraigsList, LetGo, 5miles
Most important theme in online retailing is
effort to integrate online and offline operations
Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.
false
Online newspapers and magazines are the largest and fastest growing forms of online content.
false
Personal consumption of retail goods and services accounts for over 75% of total gross domestic product (GDP).
false
The ONLY reason eBay's excellent profit margins is that it charges a listing fee for every item listed.
false
fees for prenium services
One partial solution to high monitoring costs is ________ pricing.
fixed
ESPN.com is an example of a:
focused content portal.
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)
freemium model
Instagram is an example of a(n):
general community/social network
two general types of portals
general purpose and vertical market portals
Flexibility
growing emphasis on rapid-response and optimal supply chains
E-book sales initially exploded but
have flattened recently
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
herd behavior
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except: A. moving to a demand-pull model. B. high cost structures. C. developing a fast-response online order and fulfillment system. D. channel conflict.
high cost structures
Online consumers ARE willing to pay for
high quality content
examples of online recruitment solutions:
indeed, monster, linkedin, glassdoor.com, career builder
e-procurement Net marketplace
independently owned intermediary that connects hundreds of online suppliers offering millions of maintenance and repair parts to business firms who pay fees to join the market
Exchanges
independently owned third-party Net marketplaces that connect thousands of suppliers and buyers for spot purchasing
Industry Consortia
industry-owned vertical marketplaces that serve specific industries
On which of the following do users spent the least amount of time per day? A. LinkedIn B. Pinterest C. Tumblr D. Snapchat
Catalog merchant
mail-order to order. ex: Lands' Ebd, L.L. Bean, Lilian Vernon, Cabela's
industry convergence
merger of media enterprises into synergistic combinations that create and cross-market content on different platforms
moto sector
most similar to online retail sector ◼Sophisticated order entry, delivery, inventory control systems ALREDY in Place
most disrupted on content industries
music
who is the largest consumer of bandwidth?
netflix
general communities
offer members opportunities to interact with a general audience organized into general topics
channel retailers are firms that sell products through a variety of channels and integrate their physical stores with their Web sites and mobile platform.
omni
multi-channel versus. pure online financial service firms
online consumers prefer multi-channel firms with physical presence
E-zines
online magazines
Most troubled segment of publishing industry
online newspapers
Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration?
online supply-push
Facebook users
over 35% are 44+
today social networks:
photo/video sharing, blogs have created new era of online socializing
Most frequently visited sites on Web
portals
________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items.
price matching
ways to classify net marketplaces
pricing mechanism, nature of market served, ownership
most prevalent form of e-commerce
private industrial networks
social networks
provide personal connections that help with SCM decisions
Dutch Internet auction
public ascending price, multiple unit auction. Final price is lowest successful bid, which sets price for all higher bidders
Which of the following is not a current trend in online content? A. Readership of newspapers in print form continues to exceed online readership. B. E-book sales growth slows. C. Explosive growth of the mobile platform accelerates the transition to digital content. D. Americans continue to spend more on streaming music than downloaded music.
readership of newspapers in print form continues to exceed online readership
reduce centralization
reduce risks caused by relying on single suppliers who are subject to local instability
demand pull
relating to or denoting inflation caused by an excess of demand over supply
purchasing manager
responsible for raw material purchase prices
_______________ advertising still generates more revenue than advertising on social networks though!
search engine
Original portals were
search engines
Lean production
set of production methods and tools, focuses on elimination of waste throughout customer value chain, not just inventory
English auction
single item up for sale to single seller; highest bidder wins
manufacturer-direct
single- or multi-channel manufacturers who sell directly online to consumers without the intervention of retailers. ex: Dell, Apple, Sony with Channel Conflicts
Technological Convergence
specific types of media, such as print, audio, and video, all converging into a digital media form
struggling to make profit
Freemium
subscriptions that provide some content for free but require a monthly subscription to take advantage of all the site has to offer
RM refers to a combination of ________ for protecting digital content.
technical and legal means
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
technological
B2B e-commerce
that portion of B2B commerce that is enabled by the Internet
drop shippers
Businesses that own the goods they sell but do not physically handle the products.
Sponsored communities
Created by government, nonprofit, or for-profit organizations for purpose of pursuing organizational goals
Hollywood still controls movie:
DVD's, Subscription, OnDemand
Digital movie challenges:
Digital format < physical format $ ◼Strength of Netflix and others ◼Pirated content
Agency Model
Distributor as agent must charge publisher's retail price
Cannibalization vs. complementary
Does time on Internet reduce time spent with other media?
DRM hardware and software
ENCRYPTS content making it difficult to copy or walls it off (authentication required)
ERP
Enterprise Resource Planning
supply chain
Firms that purchase goods, their suppliers, and their suppliers' suppliers, relationships and processes involved
legacy computer systems
Generally, older mainframe and minicomputer systems used to manage key business processes within firm.
online social network
Group of people ◼ Shared social interaction ◼ Common ties ◼ Sharing an area for period of time ◼ REMOVES geographic and time limitations of traditional offline (F2F) social networks
enterprise portals
Help employees find important organizational content (benefits, organization chart, resources...)
direct goods
Integrally involved in production process
onmi/multi-channel integration
Integrating web operations with physical store operations
Early years of online content:
Internet audience expected free content but willing to accept advertising ◼ Early content was low quality
Amazon Kindle
Linked to Amazon store and cloud storage
B2C auctions
Liquidation.Com, Priceline, eBay
contract purchasing
Long-term written agreements to purchase specified products, with agreed-upon terms and quality
MOTO
Mail order/telephone order
MRP
Material Requirements Planning
Which of the following statements about the online newspaper audience is not true? A. Online newspapers reach over 75% of individuals in households earning more than $100,000 a year. B. Social networks have become a major source of readers for newspaper articles. C. The online newspaper is one of the most successful of all online media in terms of audience size. D. Most newspaper readers read the news using a combination of the Web, print and mobile.
Most newspaper readers read the news using a combination of the Web, print and mobile.
sustainable supply chain
Taking social and ecological interests into account ◼ e.g., water usage, air pollution ◼ Using most efficient environment — regarding means of production, distribution, logistics
Digital Rights Management (DRM)
Technical and legal means to protect digital content from unlimited reproduction and distribution
Portal Business Models
◼ General advertising revenue ◼ Tenancy deals ◼ Fixed charge for number of impressions, exclusive partnerships, "sole providers" ◼ Commissions on sales ◼ Subscription fees ◼ Charging for premium content ◼ Applications and games
online training
◼ Internet Classes ◼ Webinars/Training by ◼ Excel Pivot Table Tutorial?
Benefits of Auctions
◼ Liquidity ◼ Price discovery ◼ Price transparency ◼ Market efficiency ◼ Lower transaction costs ◼ Consumer aggregation ◼ Network effects (herd behavior)
Benefits of B2B E-commerce
◼ Lower administrative costs all facilitated by EDI! ◼ Lower search costs for buyers ◼ Reduced inventory costs ◼ Increasing competition among suppliers ◼ Reducing inventory carried ◼ Lower transaction costs: ◼ Automation, eliminating paperwork ◼ Increased production flexibility by ensuring just-in-time parts delivery
Internet is transforming industry:
◼ Mobile devices ◼ Social networks featuring video streaming ◼ Download and streaming services ◼ Growth in broadband access ◼ Closed streaming platforms reduce need for DRM
trends in online content:
◼ Mobile platform accelerating growth ◼ Tech companies key players (Netflix, HBO...) create shows/content emphasizing STREAMING Content ◼ Online viewing challenges TV, cable, DVD rentals ("Cut the Cord" - by Shinedown!) ◼ E-book sales growth is slowing ◼ Digital music sales top physical sales but now declining (free streaming svcs) ◼ Console games stagnate as online, social, casual games soar
penny auction
◼ Must purchase bids ahead of time ◼ Items owned by the site ◼ Timed auction; last and highest bidder wins
portals today provide:
◼ Navigation of the Web ◼ Commerce ◼ Content (owned and other's content)
Labor conditions in low-wage, under - developed producer countries are acceptable to consumers:
◼ Slave/forced & child labor ◼ Routine exposure to toxic substances ◼ More than 48 hours/week ◼ Harassment, abuse & sexual exploitation ◼ Adequate compensation
Online content delivery revenue models
◼ Subscription ◼ A la carte ◼ Advertising supported (free/freemium)
eBay makes money from every stage in auction cycle and DOMINATES!
◼ Transaction fees ◼ Listing fees ◼ Financial services fees ◼ Advertising or placement fees ◼ AND dominates the online auction market space
Mobile devices increasingly important in all aspects of B2B e-commerce
◼ Used in all phases of purchase process ◼ Users increasingly expect B2B e-commerce sites to be accessible from mobile devices
Name your own price auction
◼ Users state what they are willing to pay ◼ Sellers unload unsold/excess capacity!
unintended results of participating in auctions:
◼ Winner's regret ◼ Seller's lament ◼ Loser's lament
u.s. retail market
◼$19.25 trillion U.S. economy ◼Personal consumption of goods and services accounts for $13.3 trillion (about 69%) of total gross domestic product (G D P
Cloud platform owner provides
◼Computing/telecommunications capabilities ◼ Software ◼ Connectivity ◼ Data cleansing and quality - file storage
Online newspaper industry Challenges:
◼Digital ad revenue ◼Finding a revenue model ◼Growth of pure digital competitors ◼Can newspapers survive digital disruption?
Online newspaper industry strengths:
◼Newspaper audience size and growth ◼Content is KING!
online auctions can be used to:
◼Sell goods and services ◼Allocate resources ◼Allocate and bundle resources
auction fraud types:
◼ Bid rigging, price matching, shill feedback, feedback extortion, shill bidding, bid siphoning
Types of online gamers
◼ Casual ◼ Social ◼ Mobile—fastest growing market ◼ Massively multiplayer online ◼ Console
Enterprise Systems
◼ Corporate-wide ◼ Support/control all aspects of production: ◼ Procurement ◼ Finance ◼ Human resources
economic viability
Ability of firms to survive as profitable business firms during specified period
indirect goods
All goods not directly involved in production process (MRO goods)
B2B commerce
All types of computer enabled inter-firm trade.
Creating regional or product-based supply chains
Allowing production to be moved to temporary safe harbors in case of local manufacturing disruptions
orginal movie streaming production
Amazon, HBO, Netflix
two types of digital music services
◼ Digital download (90% of music revenue) ◼ Streaming subscription services (growing)
risks and costs of auctions
-delayed consumption costs: internet auctions requires your time to monitor bidding -monitoring costs: (time, emails) participation in auctions requires your time to monitor bidding. --->possible solutions: fixed pricing, watch lists, proxy bidding -equipment costs: internet auctions require you to purchase a computer system and pay for internet access -trust risks: online auctions are a significant source of internet fraud. Using auctions increases the risk of experiencing a loss ----> possible solutions: rating systems fulfillment costs: typically, the buyer pays fulfillment costs of packing, shipping, and insurance, whereas at a physical store these costs are included in the retail price ---nonpayment, false bids, bid raging
Two dominant players in each distribution market:
1. AT&T's proposed merger with Time Warner 2. Verizon's purchase of AOL and Yahoo
Balance Sheet
1. Asset 2. Current assets 3. Liabilities 4. Current liabilities 5. Long-term debt 6. Working capital
When GOOGLE initially acquired YouTube - they were LOSING up to $1.65M a Day on:
1. Bandwidth (in and out) $1million / day 2. Content Acquisition 3. Revenue Sharing 4. Data Center (Storage, power, HW & SW....) 5. Overhead to run it as a business
key industry strategic factors
1. Barriers to entry 2. Power of suppliers 3. Power of customers 4. Existence of substitute products 5. Industry value chain 6. Nature of intra-industry competition
four main type of net marketplaces
1. E-distributors 2. E-procurement 3. Exchanges 4. Industry consortia
9 major online service industry groups
1. Finance/Financial Services 2. Insurance 3. Real Estate 4. Travel (Lesson 3) 5. Professional services: legal, accounting 6. Business services: Consulting, advertising, marketing, and so on 7. Health services (Devices, Monitoring, Info) 8. Educational services (Lesson 12: Online Content) 9. On-Demand Services/Sharing Economy (F2F)
firm-specific factors:
1. Firm value chain 2. core competencies 3. Synergies 4. Technology 5. Social/legal challenges
Four factors required to charge for online content:
1. Focused market 2. Specialized content 3. Sole source monopoly 4. High perceived net value
4 main factors causing the decline of online newspapers"
1. Growth of Web, mobile devices as alternative medium 2. Alternative digital sources for news 3. Failure to develop suitable new business models 4. Rise of social media and role of directing traffic to newspaper content
major trends in scm
1. Just-in-time and lean production 2. supply chain Simplification 3. Adaptive, Accountable, Sustainable 4. SCM Systems & EDI
three segments of online publishing:
1. Online newspapers 2. E-books 3. Online magazines
E-commerce Retail: The Vision
1. Reduced search and transaction costs; customers able to find lowest prices 2. Lowered market entry costs, lower operating costs, higher efficiency 3. Traditional physical store merchants forced out of business 4. Some industries would be disintermediated (sell direct)
Statement of Operations
1. Revenues 2. Cost of sales 3. Gross margin 4. Operating expenses 5. Operating margin 6. Net margin
Most online consumer use financial services sites:
1. check balances 2. pay bills
Three segments of media
1. print 2. movies 3. music
two dimensions of user-generated content
1. user focus 2. user control
Etsy follows the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of only _______ cents per item
20
Magazine circulation plummets after
2001
____ % of global internet traffic is stolen material
24+
E-Book sales are ____ % of ALL consumer book sales
30
Average American adult spends ______________ consuming various media
4,400 hrs/yr
Average online content consumption is ____ hrs per day
5.8
Over ___% of the U.S. population watches TV online
50
YouTube partners earn ____ percent of the ad revenue generated by their videos.
55
Music digital revenues
78%+
In the United States, the service sector accounts for approximately ________ % of the United States GDP.
80
Top 10 social networks account for over ___% social networking activity
90
auction seller profit:
Arrival rate, auction length, and number of units at auction
Sniping software
Auction software that observes auction progress until the last second or two of the auction clock, and then places a bid high enough to win the auction.
SCM (Supply Chain Management)
Systems that can help a firm manage aspects of its value chain, from the flow of raw materials into the firm, through delivery of finished products and services at the point-of-consumption.
Which of the following best explains why the service sector is a natural avenue for e-commerce?It is not; services are difficult to translate to e-commerce because they rely on face-to-face communication and barter. B. The service sector is less geographically reliant and more globally oriented. C. Much of the value in services is based on the collection, storage, and exchange of information. D. The service sector has historically been more technology-reliant.
Much of the value in services is based on the collection, storage, and exchange of information.
Apple IPad
Multipurpose tablet, linked to Apple store
Practice networks
Offer focused discussion groups, help, and knowledge related to area of shared practice
Online term life insurance
One of few online insurance with lowered search costs, increased price comparison, lower prices (commodity)
virtual merchant
Online only ex: amazon, eBay, Newegg, Overstock, Wayfair...
online "traditional" entertainment
Online video has largest audiences, followed by music, games
Which of the following statements about Millennials is not true? A. Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults. B. Millennials are more likely to have read a book in the past 12 months than older adults. C. Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon. D. Only about 33% of Millennials read news stories every day.
Only about 33% of Millennials read news stories every day.
tight coupling
Precise delivery of ordered parts at specific times
spot purchasing
Purchase of goods based on immediate needs in larger marketplaces that involve many suppliers
auction fraud prevention solutions:
Rating systems, watch lists, proxy bidding ◼ Investigation units
Wholesale Model
Retailers pay wholesale price and establish retail price
Supply push
Sales people push on resellers to buy more product in anticipation of demand and they push product down via channels.
Cloud-based B2B system
Shifts much of the expense of B2B systems from the firm to a B2B network provider, sometimes called a data hub or B2B platform
Who was the first major fiction writer to create an e-book-only volume of a new work?
Stephen king
Procurement Process
The way firms purchase the goods they need to produce goods for consumers.
Reducing size of supply chain
Working with strategic group of suppliers to reduce product and administrative costs and improving quality
All of the following statements about the online real estate services market are true except: A. the Internet and e-commerce have created a revolution in the real estate value chain. B. most people use the Internet to search for a home, but still use the services of a real estate agent to complete the purchase. C. the primary service offered by real estate sites is a listing of houses available. D. real estate differs from other types of online financial services because it is impossible to complete a property transaction online.
the Internet and e-commerce have created a revolution in the real estate value chain.
All of the following statements about the MOTO sector are true except: A. MOTO was the last technological revolution that preceded e-commerce. B. the MOTO sector is also referred to as the specialty store sector. C. compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms. D. distribution of catalogs is one of MOTO retailers' biggest expenses.
the MOTO sector is also referred to as the specialty store sector.
loser's lament
the feeling of having been too cheap in bidding and failing to win
Which of the following is not part of an effort by Internet distributors to ensure the survival of legitimate news sites? A. the New Media Alliance B. Google's AMP tool C. Amazon's Spark network D. Facebook Journalism Project
the new media alliance
winner's regret
the winner's feeling after an auction that he or she paid too much for an item
Which of the following is not an advantage that pure digital news sites have over print newspapers? A. They offer higher quality journalism. B. They have a lower cost structure. C. They can take advantage of newer technologies for producing the news. D. They can create new work flows and business processes that are more timely and efficient.
they offer higher quality journalism
National Consumers League
this organization was concerned with improving the working and living conditions of women in the workplace.
__________ topics pertain to more recent events in the news or are currently experiencing a major spike in user interest.
trending
A community site created by a corporation is called a sponsored community site.
true
Auction prices are often higher than prices in fixed priced markets.
true
Big data plays an important role in predictive marketing.
true
Community is extremely important at Etsy, both for promoting the sales process, for soliciting new ideas, and for bringing the company closer to its sellers and the public.
true
Consumers in auctions are not driven solely by value maximization.
true
Etsy has ben described as a "crafty cross between Amazon and eBay".
true
Etsy is an online marketplace for handmade items and art and craft supplies.
true
In 2017, almost 60% of the adult U.S. population was expected to use online banking.
true
Priceline's auctions utilize fixed pricing.
true
Targeting at the series level involves taking a particular subset or series within a larger channel and focus on an audience specifically for that series.
true
The a la carte revenue model allows users to pay only for what they use.
true
The average American adult spends twice as much time-consuming media than time spent at work.
true
The existence of substitute products is a key industry strategic factor.
true
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches, and the length of time visitors stay on the site.
true
When creating a YouTube channel, creators need to target their intended audience right off the bat.
true
YouTube content different from traditional TV and movie content in its interactivity with the audience made possible by the platform itself.
true
eBay facilitated the low-season slump for their Canadian based bike shop by opening an eBay storefront and selling year-around to the U.S.
true
A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.
watch list
portals
web window to the world
Digital Leakage
where paid for and downloaded content is redistributed via e-mail or posted for few viewing on a Web site
________ refers to the feeling that one has paid too high a price for an item won at auction.
winner's regret
social networks community
your support network ex: cancer survivors, LGBT
Challenges of multi-tier supple chains
• Supply chain visibility • Demand forecasting • Production scheduling • Order management • Logistics management
elements of collaborative commerce system
• Use digital technologies to design, produce, and manage products through life cycles • Focus: Relationships over Transactions • Interactive • Share documents • Videoconferences...
Types of Auctions
•English auction •Dutch auction •penny auction •name your own price
Online mortgage and lending services market is slowly growing, dominated by:
▪ Established online banks, brokerages, and lending organizations ▪ Traditional mortgage vendors ▪ Pure online mortgage firms
Digital Replica Magazines
◼ Ad revenue growing ◼ Total audience size increasing ◼ Popular websites drive traffic to online magazines ◼ The New Yorker Today app ◼ iPad Subscription Service ◼ Magazine aggregators
