CIS 450 Gu Exam 3
How many retail-oriented apps are among the top 25 apps?
4
Apple's iBeacon uses which of the following technologies?
BLE
Which of the following is a subscription-based retailer using predictive marketing and Big Data?
Birchbox
All of the following are challenges faced by bricks-and-clicks firms except:
Building a brand name
Which of the following is a core Fair Information Practices (FIP) principle?
Choice/Consent
Which ethical principle asks you to assume that virtually all tangible and intangible object are owned by someone else unless there is a specific declaration otherwise?
No free lunch
Which of the FTC's Fair Information Practices principles requires identification of collector of data?
Notice/Awareness
Which of the following is another term for amplification?
Reach
Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?
channel conflict
Which of the following involves bypassing the target site's home page and going directly to a content page?
deep linking
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
engagement
Which of the following accounts for the most mobile ad spending?
search engine advertising
What is the largest sector of the online travel services market in terms of revenue?
Airline reservations
In which of the following cases did the U.S. Supreme Court rule that basic business methods cannot be patented?
Alice Corporation Pty. Ltd. v. CLS Bank International
Encouraging users to click a like button is an example of which step in the social marketing process?
Amplification
Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
Amplify
________ allow(s) you to send e-mail without a trace.
Anonymous remailers
Around how many apps do users regularly use a month?
27
Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an example of:
cyberpiracy
Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of:
cybersquatting.
Which of the following is not a major trend in the online recruitment services industry?
disintermediation
Which of the following basic ethical concepts plays an important role in defining privacy?
due process
Which of the following is not one of the seven major segments of the retail industry?
electronics and computers
Which of the following is the most popular use for mobile devices?
entertainment
The number of people exposed to pins is a measure of which of the following?
fan acquisition
Which of the following is not one of the central challenges facing the online retail industry?
lack of physical store presence
Which of the following is not a key industry strategic factor?
synergies
All of the following statements about the MOTO sector are true except:
the MOTO sector is also referred to as the specialty store sector.
Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?
the Social Contract rule
________ is the leading mobile retailer in the United States.
Amazon
The ratio of impressions to fans is a measure of:
Fan acquisition
Which of the following is not major e-commerce public safety and welfare issue?
Regulation of taxation
Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?
Disputes over federal trademarks involve establishing:
infringement.
All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except:
the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting websites or providing services to infringers regardless of whether the ISP is aware of infringement.
All of the following statements about the online insurance industry are true except:
the Internet has dramatically changed the insurance industry's value chain.
Which ethical principle tells you it's wise to assume perfect information markets?
the New York Times test
All of the following have launched trials of Buy buttons except:
Tumblr
Which of the following is primarily known for blogs?
Tumblr
The second most popular social network in terms of average minutes per visitor is:
Tumblr.
All of the following are examples of dark social except:
Tweets
Approximately ________% of the United States labor force is involved in providing services.
80
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
Amplification
Which of the following statements about Pinterest is not true?
Pinterest is the only one of the major social networks that does not accept paid advertising.
According to a recent national federation of retailers survey, consumers are more likely to use tablets rather than smartphones for all of the following except:
Redeem coupons
What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)?
Require firms to have consumers affirmatively opt-in before PII is collected.
Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?
Risk Aversion
Which of the following tools can companies use to trace user statements and views on newsgroups, chat groups, and other public forums?
Search engines
Which of these job recruitment sites is not a job listing aggregator?
SimplyHired
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are force on users?
Social density
________ can be used to record all keyboard activity of a user.
Spyware
Which case was instrumental in paving the way for Internet business methods patents?
State Street Bank & Trust Co. v. Signature Financial Group, Inc.
Which of the following statements is not true?
The only way to access Facebook from a mobile device is to use a mobile app
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?
global reach
All of the following are terms used to describe on-demand service companies except:
omni-channel commerce.
Which of the following has the second-highest share of online retail sales?
omni-channel merchants
Amazon has a patent on:
one-click purchasing.
Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture?
privacy
Which of the following is not an example of a virtual merchant?
Dell
Ads that appear in a Facebook user's News Feeds are called:
Page Post Ads
_____ allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years.
Patent law
Which social marketing proved the most effective for ExchangeHunterJumper.com?
Facebook's share price fell dramatically after its IPO because investors feared that:
Facebook would be unable to increase advertising revenues fast enough to justify its price
Which of the following is not true about the evolution of Facebook's privacy policies between 2005 and 2015?
Facebook's privacy policy became easier to understand
The Spokeo case involved a claim for damages based on which of the following?
Fair Credit Reporting Act
The spokeo case involved a claim for damages based on which of the following?
Fair Credit Reporting Act
All of the following are advantages of online retail except:
Fast delivery of goods
Which of the following is the leading location-based marketer?
Which of the following statements is not true?
Google is the leading display ad site on mobile devices.
Which of the following cases involved the issue of keywording?
Government Employees Insurance Company v. Google, Inc.
By 2018, it is estimated that advertisers will be spending ________ on mobile marketing.
$70 billion
Approximately ________ retailers generate 90% of all retail e-commerce sales.
1,000
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
How many hours a month does the average Facebook user spend on Facebook?
18
In 2016, mobile marketing will be about ________% of all online marketing.
65%
In 2016, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?
77%
How long does copyright protection extend for corporate-owned works?
95 years
Downloading a music track owned by a record company without paying for it is an example of a violation of:
Copyright law
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
Curalate
Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an examples of:
Cyberpiracy
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
Dark social
Gross margin is defined as gross profit:
Divided by net sales revenues
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
FBX
Which of the following is the top app in terms of both audience size and share of time spent?
Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?
Gramm-Leach-Bliley Act
Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve:
Hands-on services
Which of the following are features of both Pinterest and Twitter?
Hash tags
What is the first step in analyzing an ethical dilemma?
Identify and describe the facts.
Which of the following is most similar to Pinterest?
Which of the following statements about Facebook Exchange is not true?
It is a social search engine.
All of the following statements about patents are true except:
It is more difficult to obtain a copyright than it is to obtain a patent
Which of the following involves a coupon or other promotional offer that appears in users 'Twitter timeline'?
Lead Generation Card
Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?
Lead Generation Card
Which of the following allows Facebook to track the user behavior on other sites and then sell the information to marketers?
Like button
The term supply-push refers to:
Making products prior to orders being received based on estimated demand
Which of the following is not true about social marketing?
More than 50% of Twitter's ad revenues are generated by desktop users.
Which of the following technologies has Apple adopted in its hardware for Apple Pay?
NFC
All of the following were parts of the vision during the early days of e-commerce except the belief that:
New, 'first-mover' middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.
Current liabilities are debts of the firm that will be due within:
One year
Which of the following is not one of the methods used by traditional retailers to develop omni-channel integration?
Online supply-push
Which of the following statements about BLE is not true?
Only Apple iPhones can use BLE.
Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
Open Graph
Which of the following is not true about mobile marketing?
People use most of their mobile minutes while they are on the go.
Which of the following allows a user to buy products directly on its site and pay with Apple Pay?
All of the following are strategic factors that pertain specifically to a firm and its related businesses except:
Power of customers
_______ is not a privacy advocacy group.
Reputation.com
Which ethical principles states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?
Risk aversion
Google uses which of the following to build a global database of wireless access points and their geographic locations?
Street View cars
Which of the following is not one of the issues complicating the taxation of e-commerce sales?
Taxes raised are used for different government purposes.
The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line?
Term life insurance
_____ Is a tiered notice and response system aimed at reducing copyright infringement over P2P networks
The CAS
Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?
The Collective Utilitarian principle
Which of the following statements about net neutrality is not true?
The FCC now regulates ISP pricing
Which of the following statements about the E.U. General Data Protection Regulation (GDPR) is not true?
The GDPR eliminates the right to be forgotten.
Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
The Golden Rule
Which of the following statements about industry self-regulation regarding privacy is not true?
The NAI's privacy have established the TRUSTs seal
Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?
The Slippery Slope
Which of the following statements about the patent battle between Apple and Samsung is not true?
The courts have decided that Apple does not have a valid patent on the iPhone's user interface.
All of the following statements about the online real estate services market are true except?
The internet and e-commerce have created significant disintermediation in the real estate marketplace
Which of the following is not true about Facebook News Feed Page Post Ads?
They cannot contain links.
Which of the following is a history of your actions on Facebook?
Timeline
Expedia owns all of the following except:
TripAdvisor.
Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge?
USA Freedom Act
Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?
W3 innovation
Which of the following handles cybersquatting cases under its Uniform Dispute Resolution procedures?
WIPO
Which of the following had the highest online sales revenue in 2015?
Walmart
Which of the following is not a major provider of mobile display advertising?
Webtrends
Which of the following has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?
Yelp
In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized website.
account aggregation
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?
around 33%
Virtual merchants face potentially large costs for all of the following except:
building and maintaining physical stores.
According to data from Pew Research Center, which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online?
cleared web browser history and cookies
Megaupload's founder, Kim Dotcom, was arrested in connection with which of the following?
copyright infringement
The lower the ________ compared to revenue, the higher the gross profit.
cost of sales
Which of the following is the first step in the social marketing process?
fan acquisition
The display of a third-party's website or page within your own website is called:
framing.
All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
free availability of the work on the Web.
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
high cost structures.
All of the following are required in order for information to be considered a trade secret except:
it must be unique.
Which of the following accounts for the most time people spend using a mobile device?
listening to music
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
location-based mobile marketing
Which of the following would not be considered a current asset?
long-term investments
All of the following were popular types of online marketing before 2007 except:
mobile marketing.
Craigslist is a player in which of the following online services markets?
real estate services and career services
Which of the following is not a major e-commerce public safety and welfare issue?
regulation of taxation
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
social density
What is the major reason the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law?
the ability to make perfect copies of digital works at little cost
All of the following were factors that precipitated the growth of MOTO except:
the growth of the cellular phone industry.
Facebook News Feeds include all of the following except:
tweets.
Registering the domain name Faceboik.com with the intent to divert web traffic from people misspelling Facebook.com is an example of:
typosquatting.
All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except:
up to ten years' imprisonment for a first offense.
A social consequence of the richness of Internet information is:
very persuasive messages might reduce the need for multiple independent sources of information.
Which of the following has the highest share of online retail sales?
virtual merchants
For a quick check of a firm's short-term financial health, examine its:
working capital.
All of the following marketing tools on Facebook require payment except:
Brand Pages.
Onmi-channel merchants are also referred to as
Bricks-and-clicks companies.
All of the following cases involved the doctrine of fair use except:
Brown Bag Software vs. Symantec Corp.
_____Operates the largest private personal database in the world
Acxiom
________ operates the largest private personal database in the world.
Acxiom
_____ is an on-demand service company focused on lodging
Airbnb
Which of the following categories generates the highest percentage of online retail revenue?
Apparel and accessories
