cis chapter 9

If a company produces a​ custom-made automobile only after a customer has placed an​ order, it is an example of​ a(n) ________ production model. A. information B. ​pull-based C. ​push-based D. data E. analytical

B. ​pull-based In a​ pull-based model, production master schedules are based on actual trigger events in the supply chain.

When demand for a product mistakenly gets distorted as it passes across the supply​ chain, it is called a​ ________. A. bullwhip effect B. bull distortion C. process distortion D. bulltrap effect E. process error

A. bullwhip effect The bullwhip effect is when information about the demand for a product gets distorted as it passes from one entity to the next across the supply chain.

Determining the revenue produced by a customer and comparing the revenue to the expenses of acquiring and taking care of the customer is called​ ________. A. customer lifetime value B. intranet value C. enterprise system value D. sales value E. Internet value

A. customer lifetime value Customer lifetime value​ (CLTV) is based on the relationship between the revenue produced by a specific​ customer, the expenses incurred in acquiring and servicing that​ customer, and the expected life of the relationship between the customer and the company.

SAP is the​ best-selling ________. A. enterprise software B. spreadsheet software C. database software D. data mining software E. word processing software

A. enterprise software SAP is the​ best-selling enterprise software on the market.

In an enterprise​ system, the integrated software modules that focus on return requests are related to​ ________. A. sales and marketing B. manufacturing and production C. instructional technology D. finance and accounting E. human resources

A. sales and marketing

How do information systems support the activities in a supply​ chain? A. By improving security B. By reducing inventory levels C. By promoting ownership D. By increasing sales E. By differentiating the products or services

B. By reducing inventory levels

Which of the following is NOT a challenge to the implementation of an​ ERP? A. Estimated amount of time needed for implementation B. Dramatic reductions in inventory costs and order to delivery time C. Required business process management and organizational learning D. Estimated costs of implementation E. Changes in the project scope and customization

B. Dramatic reductions in inventory costs and order to delivery time Enterprise applications involve complex pieces of software that are very expensive to purchase and implement. Changes in project scope and additional customization work add to implementation delays and costs.

Some say that a​ firm's most valuable asset is its​ ________. A. operations and manufacturing B. customer relationships C. supply chain D. enterprise employee networks E. enterprise resource planning information system

B. customer relationships Some say that the basis of competition has switched from who sells the most products and services to who​ "owns" the​ customer, and those customer relationships represent a​ firm's most valuable asset.

Customer relationship management applications that track campaign data are related to the​ ________ aspect of customer relationships. A. processing B. marketing C. sales D. service E. business intelligence

B. marketing Marketing aspects of CRM include campaign​ data, content, and data analysis.

Incorporating applications that allow customers to chat with one another about company products is an example of​ ________. A. computer science CRM B. social CRM C. instructional CRM D. accounting CRM E. operations CRM

B. social CRM Social CRM tools enable a business to connect customer conversations and relationships from social networking sites to CRM processes.

Some ERP vendors include​ in-memory-computing technology that provides​ ________ tools for ad hoc​ analysis, what-if scenario​ analysis, and machine learning that analyzes very large data sets. A. Internet of Things​ (IoT) B. database triggering C. business intelligence D. database security E. metadata storage

C. business intelligence Business intelligence in enterprise applications have added business intelligence features to help managers obtain more meaningful information from massive amounts of data generated by these systems.

​A(n) ________ makes values from a central database available for applications that support all of an​ organization's internal business activities. A. human resource system​ (HRS) B. customer service application​ (CSA) C. enterprise resource planning​ (ERP) system D. data display system​ (DDS) E. quality control application​ (QCA)

C. enterprise resource planning​ (ERP) system

In an enterprise​ system, the integrated software modules that focus on cash management and forecasting are related to​ ________. A. sales and marketing B. manufacturing and production C. finance and accounting D. instructional technology E. human resources

C. finance and accounting

In an enterprise​ system, the integrated software modules that focus on production capacity are related to​ ________. A. instructional technology B. human resources C. manufacturing and production D. finance and accounting E. sales and marketing

C. manufacturing and production

Customer relationship management applications that track Web sales and retail store sales are related to the​ ________ aspect of customer relationships. A. service B. business intelligence C. sales D. processing E. marketing

C. sales Sales aspects of CRM include Web​ sales, retail store​ sales, and telephone sales. Next Question

Analytical CRM includes applications that​ ________. A. analyze operations data for ordering decisions B. analyze accounting procedures C. analyze cloud computing procedures D. analyze customer data for improving business performance E. analyze social media procedures

D. analyze customer data for improving business performance Analytical CRM includes applications that analyze customer data generated by operational CRM applications to provide information for improving business performance.

Enterprise applications have drawbacks mainly because they​ ________. A. use databases B. use both DDL and DML database statements C. require the Internet D. are very expensive to purchase and implement E. require an Intranet

D. are very expensive to purchase and implement Enterprise applications involve complex pieces of software that are very expensive to purchase and implement.

Customer relationship management primarily includes​ ________. A. capturing and integrating systems data B. human resources data C. operations data D. capturing and integrating customer data E. manufacturing data

D. capturing and integrating customer data CRM includes customer support applications that allow it to capture and integrate customer data.

Managers often maintain​ a(n) ________ as a buffer during unforeseen events. A. ​just-in-case inventory B. database backup C. support chain D. safety stock E. inventory multiplier

D. safety stock The safety stock acts as a buffer for the lack of flexibility in the supply chain. Although excess inventory is​ expensive, low fill rates are also costly because business may be lost from canceled orders.

Customer relationship management applications that track social networking data are related to the​ ________ aspect of customer relationships. A. processing B. business intelligence C. sales D. service E. marketing

D. service Service aspects of CRM include call center​ data, field service​ data, and social networking data.

An example of​ ________ includes someone taking out a loan and then being sold a checking account as well. A. function selling B. production selling C. knowledge selling D. ​cross-selling E. ​cross-join

D. ​cross-selling Cross-selling is the marketing of complementary products to customers.

In an enterprise​ system, the integrated software modules that focus on labor costs and job skills are related to​ ________. A. instructional technology B. finance and accounting C. sales and marketing D. manufacturing and production E. human resources

E. human resources

A​ ________ chain is a network of organizations for obtaining raw materials. A. systems process B. demand C. database D. system network E. supply

E. supply A​ firm's supply chain is a network of organizations and business processes for procuring raw​ materials, transforming these materials into intermediate and finished​ products, and distributing the final product to customers.

A supply chain management system using​ a(n) ________ model bases production schedules on actual customer orders. A. information B. analytical C. ​push-based D. data E. ​pull-based

E. ​pull-based In a​ pull-based model, production master schedules are based on actual trigger events in the supply chain.

A supply chain management system using​ a(n) ________ model bases production schedules on forecasts. A. analytical B. ​pull-based C. data D. information E. ​push-based

E. ​push-based In a​ push-based model, production master schedules are based on forecasts or best guesses of demand for a product.