CIS exam 1
Which of the following is an example of C2C e-commerce?
Craigslist
Which of the following is an example of social e-commerce?
Based on the research in the video, customers want/need the flowers they ordered online in 30 minutes or less.
False
Which of the following statements about mobile websites is not true?
Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband office network.
Who does Pinterest view as it's primary competition?
What did Pinterest introduce in 2014 to facilitate finding items based on user metadata?
Guided Search
The legislative act known as ____________ requires that patient medical data be secured.
HIPAA
Which of the following cannot be used to retrieve objects from a database?
HTML
The feature of e-Commerce that generally describes the concept of literally WAY Too Much Information (TMI) is typically referred to as
Information Density
Which of the following is not a characteristic of a perfect competitive market?
It is highly regulated
What did Pinterest call the apps ability to isolate different objects in an image stored on the user's camera?
Lens
Which of the following describes the basic web policy of large firms during the Invention period?
Maintain a basic, static website depicting the firm's brand.
The one single word associated with Web 1.0 is
Push
Which smaller cloud computing/hosting organization was mentioned in the video that specializes in specific areas of cloud computing?
Rackspace
________ are the types of information systems capabilities needed to meet business objectives.
System functionalities
Which of the following is not true regarding e-commerce today?
The market middlemen disappeared.
Issues clouding the future of Pinterest mentioned in the case centered around what?
Trademarks and/or Copyrights
A company's web presence is one of the most effective ways to make a good first impression for new/prospective customers.
True
A data breach is bad for any organization, but it would have legal ramifications if it happens to any of the medical/patient data maintained by the National Kidney Registry
True
Based on the research in the video, many on-demand companies tweak their business models in light of customer wants & needs in order to become more efficient in their processes.
True
Businesses that use Groupon may be significantly impacted by being overwhelmed by all the customers taking advantage of the great Groupon deal.
True
E-commerce and e-business systems blur together at the business firm boundary, where internal business systems link up with suppliers and/or customers.
True
E-commerce has increased price competition in many markets.
True
E-commerce technologies provide a unique, many-to-many model of mass communication.
True
Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.
True
Merchants/businesses use GroupOn to help introduce new customers to their products or services.
True
Prior to the development of e-commerce, websites primarily delivered static HTML pages.
True
The Internet's universal standards can change industry structure by decreasing barriers to entry and increasing competition within an industry.
True
The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.
True
The SDLC methodology helps developers to understand the business objectives of a system and design an appropriate solution.
True
Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site.
True
The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:
benchmarking
Which system functionality must your website have to be able to personalize or customize a product for a client?
customer on-site tracking
A(n)__________________ is a company that sells products and services that are very similar and in the same market segment
direct competitor
Which of the following may offer its customers value chain management software?
e-procurement companies
Pinterest learned that searches via their app is at what stage of the individual doing the searching?
early
A value proposition defines how a company's product or service will generate revenue for the firm.
false
Which of the following is another name for a revenue model?
financial model
A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n)
first mover
Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?
global reach
The kinds of businesses that most likely will benefit from using Groupon include all but which of the following local commerce markets according to the video case?
home improvement tasks
When compared to the past, the cost of outsourcing IT services today is what?
less expensive
Groupon uses all these features of contemporary e-commerce EXCEPT which of the following:
live posts
In the_________________business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
market creator
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
mobile e-commerce
Which form of testing compares a control page with one that is very different?
new concept test
Which of the following helps you engage your customers in a conversation?
on-site blog
The simple truth of Pinterest is that people love to show off their collections to
others
Hiring an external vendor to provide services that you cannot perform with in-house personnel is known as
outsourcing
In general, the key to becoming a successful content provider is to:
own the content being provided.
___________testing is the process of ramping up the number of simultaneous users on a website to verify it can handle the load or demand.
performance
_______________policy is a set of public statements to customers declaring how you will treat any personal information that you gather from them on your Web site.
privacy policy
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
Which of the following would you use to verify that links on web pages are valid?
site management tools
Which of the following factors is not a significant influence on a company's competitive environment?
the availability of supportive organizational structures
All of the following can be considered a precursor to e-commerce except:
the development of the smartphone.
A perfect market is one in which:
there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
A SWOT analysis describes a business's strengths, weaknesses, opportunities, and
threats
The financial services, travel services, and job placement services industries typically use the___________________
transaction broker
A(n)_______________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.
value chain
Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?
venture capital investors
SDLC 5 step life cycle
1) system analysis/ planning 2) systems design 3) building the system 4) testing 5) implementation service delivery
Pinterest is now available in _____ different languages according to the case study?
31
According to the research conducted by Forrester for both Forrester & IBM, what % said that web applications were absolutely critical for companies in order for them to be able to win, serve, and retain customers?
90%
All of the following are major players in hosting/co-location/cloud services except:
WordPress.
