COM 422 Final Review

What is an Intranet? Discuss some Intranet features that differentiate it from a printed employee newsletter.

12.3 & 12.6

Valerie was in charge of organizing an open house for Princeton General Hospital. The aim of the open house was to show the hospital's emergency facilities, diagnostic equipment, operating rooms, and patient rooms. She ensured tours were led by trained guides who had a comprehensive understanding of the hospital facilities. However, Valerie failed to tutor the guides on what exactly they were going to say to the guests. This led to the guides providing a garbled description of various hospital facilities and services to its audience. What aspect of an effectively planned open house did Valerie fail to consider?

A. Explanation

Morrison, a PR manager, sends an email to his customers about a new product. In the subject line of the email, Morrison writes "FYI". What email etiquette did Morrison follow?

A. Identify non-action emails.

Identify the most appropriate first sentence that could be used in a memo...

A. Jennifer Somerton and I recommend we go forth with the McMahon dealership.

Mike left his job as a teacher to open his own school for underprivileged children. What should Mike do to inform people about his school and its benefits, and why?

A. Mike should distribute brochures.

While writing a lead sentence from an article, which strategy helps capture the imagination of the audiences?

B. Tell a story

What is the difference between a headline and a lead statement of an article? What are the points that should be considered while developing leads?

12.6

Jace, the owner of a faulty washing machine, sent an email to the manufacturer complaining about the washing machine....

A. Content

Ruby wants to apply for the vacant HSE manager's position at NALCO. She emails a note to NALCO's HR manager, inquiring about the position...

A. Content

Which is a frequent mistake that rookie PR writers make while writing brochures?

A. Cram everything in

Maggie is the editor of the company newsletter at an architecture firm, and she publishes an online magazine that covers various firm projects. However, management decides to publish a newsletter aimed solely at the employees. Which format should Maggie suggest for this internal publication?

A. Print

A (___________) helps chart the types of stories and features that will reinforce an organization's goals.

B. Editorial Calendar

Ricardo, the PR manager of a firm, wants to inform a customer of some of its new policies. He creates a document and wants to use the file to the customers in the most appropriate way.

B. Email

When Harvey joined the newsletter team at his company, he suggested a discussion page for the online version of the publication....

B. Engage readers

Minerva received an email from the HR manager of her firm regarding a meeting scheduled for the following week. The email was short and specific. What is this type of mail called?

B. Memorandum

Maria is working as the public relations officer for Coal Mint, Inc. She wants an exclusive story on her company to be published during the ongoing trade show her company is hosting. What strategy should Maria employ with the media during the trade show to make it more effective and successful, and why?

B. She must provide cell phone numbers, Twitter hashtags, and email addresses in the material; this makes it easy for journalists to track down key spokespeople and experts connected with the product.

Brad arranged a banquet for which he arranged for a restaurant to provide alcoholic beverages for the group. At the time of settling the bills, however, Brad finds out the bill amount is 30 percent more than what he expected. What fee must have Brad possibly ignored when he read the estimate?

B. Tax and Gratuity

Explain the purpose of writing proposals. (13.1, 13.6)

Book

Explain the purpose, content, and format of memos. (13.1, 13.4)

Book

A cosmetic company is conducting an event to showcase the trends in lipstick and nail polish, plus the company's innovative technologies. The company invites a celebrity to participate in the events and to promote it. What arrangements should the company's public relations team plan for such an event?

C. Arrange professionally trained security personnel to handle a crowd, protect the personality from being hassled, and make sure no other disruptions occur that would mar the event.

Theo is a 63 year old and has had a long and successful career as a lawyer....

C. Blog

The HR team of a legal firms is planning an interdepartmental party. Thus, they decide to create a proposal about the party and submit it to the board of directors for its approval. In the proposal, the HR team specifies the resources and the budget required for organizing the party. What component did the HR team include in the proposal?

C. Call for action

Which type of statement encompasses a newsletter's or an organizational magazine's overall subject matter, its readership, and its tactical function?

C. Mission

Richa, a member of the creative writing team at Spartan Corp., promised her supervisor, Sid, she would deliver her assignment by Tuesday...

C. Professional

Tallulah, the managing editor of an environmental organization's monthly newsletter, asked her team to avoid pictures focusing on just a tree or a person.

C. Stay away from boring photos

Bethany is an environmentalist who works for an NGO called Leaves for Life. For a dissertation which is to be published by her organization, she wrote about how oil companies contribute to water pollution. What is such a report called?

C. White Paper

Abbey is a qualified software engineer who works for an accounting company. When her firm launches a new accounting software company, Abbey is asked to write up relevant information about the program......

D. Body

Avery prepares a 12-page report on her department's new account and includes all the required details. She groups the information under subheads, and puts in a summary at the end. Then, she prints the report and has it bound it spiral bound. What quality did Avery display in her work?

D. Completeness

(____________) think they should have the right to decide what stories will be covered and in what context.

D. Editors

Monica is a journalist who writes a story about the auto expo she is attending. She makes use of a specific space within the auto expo, where the media kits are distributed and where she can send her finished story to the news agency she works for. What this area called?

D. Newsroom

Nathan is the PR manager of Keith's Burgers, an international restaurant chain. He has created an advertisement for a new burger that is to be added to the menu in all restaurants. For the advertisement to be released to the public, the board members of the firm must approve of the idea first. What must Nathan create to convince the board members to approve his idea?

D. Proposal

As the editor of the company's newsletter, Sam wanted to make the stories interesting. He asked his writing team to search the Internet for short complementary stories or facts that would bring depth to the subjects being covered. What are these stories called?

D. Sidebars

What is a mission statement?

Look at 12.2 & 12.6