Comm 1800

Things of value owned by a firm are called __________, while debts and obligations are called __________. (fill in the blanks in the correct order)

assets, liabilities

Dividends are

payments to the shareholders from company earnings

A(n) ____________ summarizes a firm's revenues and expenses over a period of time, while a(n) ____________ provides a snapshot of the firm's resources and obligations at a certain point in time. (fill in the blanks in the correct order)

income statement, balance sheet

After all expenses have been subtracted from revenues on an income statement, the final figure or bottom line is called net [A] when it is a positive number, and net [B] when it is a negative number.

A] profit or income B] loss

According to the reading, which of the following are ways that we can voice our values?

Changing the boss's mind through persuasion and logic Building coalitions of like-minded employees

Which of the following is an investment option that is a mix or "basket" of stocks

ETF and Mutual fund

Standard Practice

Everyone does this; it's even expected

In order to gain more information about its target market, a company conducts several surveys and focus groups. The information gathered from these efforts would be classified as secondary data.

False it's not secondary data

Cost of goods sold

Income statement

A company's efforts to garner favorable publicity for themselves and their products is encompassed by which aspect of the marketing mix?

Promotion

__________ involves calculating and interpreting financial ratios taken from the firm's financial statements in order to assess its condition and performance.

Ratio analysis

In the "Follow Dubious Orders or Speak Up" case, what was the ethical dilemma Susan was facing?

She was asked to misrepresent herself when reaching out to other companies for information to make it easier to get information

In the "Follow Dubious Orders or Speak Up" case, which of the following is NOT one of the factors that made Susan's situation challenging?

Susan was being asked to do something illegal

The specific group of consumers who a company expects to be particularly interested in their product, who would have access to it, and who have the means to buy it is known as the:

Target Market

Materiality

This impact of this action is small; it doesn't really affect anyone.

Locus of Loyalty

This might not be fair to the customer, but I don't want to hurt my team/boss/company.

Geographic

dividing a market according to such variables as climate, region, and population density

Behavioral

dividing consumers by such variables as attitude toward the product, user status, or usage

Psychographic

dividing consumers on the basis of individual lifestyles as they're reflected in people's interests, activities, attitudes, and values

Demographic

dividing the market into groups based on such variables as age, marital status, gender, ethnic background, income, occupation, and education

Sales made, but for which payment has not yet been collected, are called accounts payable

false

The vast majority of securities transactions take place in the primary market.

false

general and administrative expenses

income statement

Net Sales

income statment

One of the ways we can make it easier to "voice our values" is by considering a situation in terms of a group's ______________________ (phrase with 2 words), rather than in terms of a simple transaction.

wider purpose

In finance, the opportunity for profit is called [A], while the potential for loss is called [B].

A] return B] risk

Accounts Payable

Balance sheet

cash

Balance sheet

intangilbe assets

Balance sheet

Fill in the blank with the correct word or phrase: ________________ refers to added value generated by favorable consumer experiences with a product

Brand equity

Locus of responsibility

I'm just following orders here

Funds invested in long-lived assets, such as land, buildings, machinery, and equipment, are called:

capital expenditures