COMM 314 - Quiz 2

Public Relations

Involves research, media relations, product publicity and public affairs. 1. Be prepared, have a plan of action - Emergencies and issues happen, so it's very important to have a plan 2. Build a crisis management team - A group of people to be on call at all times in case crisis arises 3. Respond quickly to crisis - Not hastily but promptly 4. Work cooperatively with the media - Important in how a story can be displayed 5. Don't panic - Be flexible 6. Take out image insurance - Have a positive public image

Sir Ken Robinson

"Creativity is the process of having original ideas that have value" "Schools kill creativity" Education should promote curiosity through creative teaching, which depends on high quality teacher training and development. Education should focus on awakening creativity, thereby giving the responsibility for defining the course of education to individual schools and teachers.

Strategies of Highly Creative Writers

#1: Tinker with and explore the problem carefully ○ Define the problem and give it some thought before beginning. #2: Include extended planning and goal-setting ○ Instead of only pointing out what final product you want, you should also create a purpose, theme, and structure. #3: Continuously practice ○ As with most things, good writing takes practice. #4: REVISE, and then revise again! ○ We can reread our writing over and over again in order to fix what needs to be fixed.

Steps in the Writing Process

-Writing takes a concentrated effort. -Writing communication takes more time to produce and has a greater number of rules. -Writers must pay attention.

Karl Weick - Double Interacts

1. An act 2. A response 3. An adjustment

Vision Statements

A vision statement is a way of seeing the future and a way to chart a personal course of action or direction. Like creativity, visions statements do not come overnight but are the result of process. There is no magic wand that can be waived to get us to our dream. It usually takes practice, hard work and tenacity.

Conception/Incubation/Production Model

Conception ● The events leading up to the decision to write. ● Deciding what to write. Incubation ● The author concentrates on aspects of the topic isolated during the conception stage ● Organizes content ● Lets the project incubate by diverting conscious thought to other tasks. Production ● The actual writing

Alley Hopping

Dr. Ackerley and his brother would explore alleys near his neighborhood. ● Searching for discarded materials and treasures to use to build a clubhouse. ● Riding their bikes from alley to alley searching for these materials, they called this activity Alley Hopping. We can hop alleys in our minds to search for discarded information and creative ideas which we can use to solve our problems.

Tune in a Bucket

Four types of creative people, which include: Buckets (people who don't think they have an ounce of creativity and have given up on trying) Dabblers (people who don't practice their skill often, but they dabble. They'll do it occasionally if coerced. Beholders (people who think they are incredibly talented, though others may disagree. They jump at the chance to share their creative venture of choice, belting out karaoke with zero inhibitions, but most cringe when listening) Amazers (Folks with talent that don't share it publicly, but when they decide to let you see their talent, it is hard to pick your jaw up off the floor). Naturals (Think of people who try a new skill and are just gifted with being able to excel at it with ease. The people all creatives want to be.)

Pam Scott

From the Osiris-REX mission and experience she said Things that seem like the end of the world will pass. "What are you passionate about?" Even if you don't feel like you have all the experience necessary, learn on the way and learn your job so that you can show others your value.

Writer's Block Cures/Idea Generation

Idea generation techniques ○ Freewriting: force yourself to write nonstop for X amount of minutes (usually 10 minutes), continue to write no matter what, and don't worry about specifics such as logic, grammar, etc. ○ Open-ended writing: involves alternating divergent and convergent phrases; write for 15-20 minutes and then look over your writing to find the main point ■ Useful for when you have something to say but aren't sure how to start/finish ○ Tagmemics: a way to come up with alternative perspectives on a subject/problem ■ View your subject/problem as a particle (separate), wave (changes over time), and a field (a piece of a larger context). ○ Talk to your reader: we often generate our best ideas after talking with others; we consider their thoughts and opinions ○ Idea manipulation: a set of techniques that involve rearranging parts of topic in order to generate new ideas ○ Associative listing: keeping a certain topic in mind and jotting down words that associate with said topic ○ Clustering: making connections between related ideas and topics ■ A kind of brain map that involves a web of connected thoughts

Cognitive Process Model

Involves the processes of planning, translating, and reviewing. Involves a "monitor." The planning process builds an outline of what the final product will look like. ○ Involves generation, organization, and goal setting ● Translating occurs when the writer changes their thoughts and ideas into sentences. ○ It is the writer's duty to take the words stored in their memory, and convert them into organized writing. ○ Very complex step: requires proper grammar, strong word choice, correct spelling, etc. ● Reviewing is the stage when the writer goes through the piece to make edits and revisions, in case of any errors. ○ Brief editing may occur at any time ○ Heavy review occurs post-translation

Rosbeth Moss Kanter - Kaleidoscope Thinking & Change Masters

Kaleidoscope Thinking: a. Kaleidoscope thinkers take existing data and generate new patterns. b. They can develop new associations due to the information that they have gathered from many sources. Change masters ○ generate and promote their own creative ideas ○Encourage others to develop their creative abilities

Mass Appeal

Mass Persuasion - takes place in public context and involves the use of organized persuasive campaigns Persuasive Campaigns: - Political Campaigns, Commercial Product Campaigns, Campaigns revolving around issue or cause, Campaigns around Corporate Image) Persuasive Campaign - An organized and sustained attempt at influencing groups or masses of people through a series of messages

Johannes Guttenberg

Moveable Printing Press System

Yale Approach

One of the most widely discussed frameworks for looking at persuasion. Suggests that the extent to which a person will be persuaded depends on a chain of learning responses. These responses operate in five stages: Attention, Comprehension, Acceptance, Retention, and Action.

Persuasion

Persuasion - the process of influencing the thoughts and behaviors of others. Five stages of persuasion ● Attention- persuader must grab the target persons notice. ● Comprehension- the message must still be understood in order to be effective ● Acceptance- the target assents to the message that is comprehended ● Retention- the message must be remembered ● Action- the target person must take action if fully persuaded

Dustin Williams

Pima County Superintendent of Schools Talked a lot about finding your passion, and working hard to make your dreams come true despite setbacks. In using social media, you have to have a hook, and leave a positive footprint. Be mindful of what you say and how it can affect others, both online and in real life.

Prewriting/Writing/Rewriting Model

Prewriting ● Thinking about and planning what happens before writing. (Most important stage.) Writing ● Recording the thoughts on paper. Rewriting ● Revising and editing the text.

Steve Moore

Senior Vice President, Chief Communications and Marketing Officer. Spoke about Knowing Yourself and Being True to Yourself. Created the Wonder Campaign and talked about thinking outside the box to create meaningful and novel experiences for your audience; i.e. sending a package in the mail to prospective students.

Peter Senge - Learning Organizations & Mental Models

Take a systematic approach to change by continually recreating themselves through the application of new insights and ideas. -Knowledge, Beliefs, Assumptions

Jonathan Rothschild

The former mayor of Tucson, said that reading and writing are of utmost importance. Shared that if you have an open mind and try to actively listen, you can be much more engaged in conversation and people will want to engage with you more. Be Clear and Concise; Be Confident; Be Empathetic; Be Prepared; Be Yourself; and Be Authentic.

Writer's Block Causes

Where does writer's block come from? ○ Poor work habits: not setting aside enough time, wrong work environment, etc. ○ Writing apprehension: anxiety about written communication ○ Unrealistic expectations: assuming writing will be really easy or believing their writing must meet impossibly high standards ○ Faulty writing tactics: incremental planning, conformity to the wrong rules of writing, and premature editing