Comprehensive Quiz 14 - Exploring Business Technology
There are six common online business models that companies use to generate revenue or decrease expenses. In which of the models do companies move their supply-chain ordering processes online? B2B procurement online-only retailing click-and-mortar retailing advertising-based fee-based platform fee-based content
B2B procurement
Which of the following management information systems (MIS) would provide data on sales volume by sales representative, customer, and/or geographic area, customer profiles, and customer service reports? Financial MIS Accounting MIS Human Resources MIS Marketing MIS Operations MIS
Marketing MIS
Tutor.com is an online tutoring service that provides 24/7 access to tutors in over 40 subjects in its online classroom. Students can choose fom a variety of plans, beginning at $39.99 per month, that allow them to connect with experienced tutors. What type of online business model does this represent? B2C procurement Fee-based content Fee-based platform Online-only retailing Click-and-mortar retailing
NOT fee-based content fee-based platform??
Which of the following best characterizes the way in which the pay-per-click method of online advertising works? The website owner collects an advertising fee upfront and pays a rebate to the advertiser for each click on an ad. The advertiser only pays when a consumer (or user) clicks on an ad. The selling company pays a fee to its advertising agency each time a consumer (or user) clicks on one of its ads. The advertiser clicks a link on the website owner's page each time it wants to advertise.
The advertiser only pays when a consumer (or user) clicks on an ad.
There are six common online business models that companies use to generate revenue or decrease expenses. In which of the models does the online company offer the content or functionality to users for free and sells andvertising (on the website) to generate revenue? advertising-based click-and-mortar retailing online-only retailing fee-based content B2B procurement fee-based platform
advertising based
You can shop for Gap clothes at any of their thousands of company-owned and franchise stores or online at Gap.com. Which business model does this illustrate? Fee-based content Click-and-mortar retailing B2B procurement Online-only retailing Fee-based platform
click and mortar retailing
There are six major catgories of online marketing tactics. Which tactic is defined by the use of blogs, videos, infographics and other information to attract and engage customers. This online marketing tactic is usually not focused on selling, but on building relationships with customers by providing valuable information. search engine optimization lead generation content marketing marketing MIS operations MIS
content marketing
Which of the following is NOT one of the actions described in Lesson 16 to improve the search engine ranking of a webpage?s illustrate? managing the number of links from other websites employing click-and-mortar retailing use of keywords optimizing the company's website structure
employing click-and-mortar retailing
There are six major catgories of online marketing tactics. Which tactic employs ads (such as search ads and banner ads print ads optimization ads freemium ads online ads
online ads
There are six major catgories of online marketing tactics. Which tactic is employed to interact with consumers on networks such as Facebook, Twitter, Pinterest, and Google+? social media marketing content marketing email marketing lead generation improving online marketing
social media marketing
