Connect Assingments

True or false: In the editing process, it is not important for researchers to establish if the proper sequence had been used to administer and answer questions in the survey.

False

Which of the following are approaches used by researchers to detect errors in data entry or other sources? (Check all that apply.)

A printed representation of the entered data is reviewed by researchers to detect where any errors occurred. A frequency count of all survey questions is run to examine responses for accuracy and completeness.

Identify the areas covered by the process of data validation. (Check all that apply.)

Completeness of the data collected Interviewers' courtesy Data collection procedure

_____ simultaneously compares two or more variables in a study.

Cross-tabulation

Arrange the steps typically followed in the data preparation process in the order of occurrence. (Place the first step at the top.) Instructions

Data validation editing data entry data tabulation

Which of the following are areas of concern that researchers can check by reviewing completed interviews from primary research? (Check all that apply.)

If the right questions have been asked If answers have been recorded accurately \ If open-ended questions have been recorded completely and accurately If the respondents have been screened correctly

Identify a true statement about cross-tabulation.

It classifies the number of responses to two or more questions, thus showing the relationship between those two variables.

Which of the following are true of the process of data validation? (Check all that apply.)

It involves detecting whether the data produced has been falsified. It involves ensuring that respondents are screened according to some preselected criteria.

Identify the true statements about preparing data for quantitative analysis. (Check all that apply.)

It plays a significant role in ensuring data quality and assessing and controlling data integrity. It is essential in the conversion of raw data into usable coded data for data analysis.

Identify a true statement about a one-way tabulation.

Its number is determined by the number of variables measured in a study.

Identify the features of one-way frequency tables. (Check all that apply.)

They illustrate summary statistics. They show valid percentages.

Identify a disadvantage of using open-ended questions in a survey.

The coding process must be prepared after data collection as potential responses cannot be prepared ahead of time for open-ended questions.

Which of the following is a disadvantage of using open-ended questions in a survey?

The coding task for multiple responses becomes time consuming.

Which of the following are true of one-way tabulations? (Check all that apply.)

They can be used to communicate the results of a research project. They can profile sample respondents. They can identify characteristics that distinguish between groups of respondents.

Identify a function of one-way tabulations.

They can be used to determine the amount of nonresponse to individual questions.

Identify an approach researchers should take when they encounter missing data during the analysis of data.

They should use a value from a similar respondent to replace the missing value.

Which of the following approaches do researchers take to determine the replacement value for missing data during data analysis? (Check all that apply.)

They use answers to other questions similar to the one with missing data as a guide. They use the mean of a subsample of the respondents with similar characteristics that answered the question.

True or false: One-way tabulation and cross-tabulations are the two common forms of tabulations used in marketing research.

True

True or false: When data collection involves online surveys, the process of data validation involves examining if instructions were followed precisely.

True

True or false: When researchers discover that respondents were not asked the proper questions, they will contact the respondents and record their responses to the omitted questions.

True

When are missing data situations most likely to arise? (Check all that apply.)

When respondents do not see a question when completing the survey When respondents are asked questions of a sensitive nature When respondents skip a question because they are in a hurry to complete the survey

Identify a true statement about data entry.

With online surveys, this step occurs at the same time as data collection.

A one-way tabulation can illustrate whether an inaccurate code has been entered if _____.

a specific range of codes for a given response to a question has been established

As part of the editing process, a researcher will check to ensure that _____.

all respondents were asked the proper questions

Curbstoning occurs when interviewers find an out-of-the-way location, such as a curbstone, and _____.

answer survey questions themselves instead of following procedures with an actual respondent

In the coding process, the codes used are typically numerical (a number from 0 to 10) because _____.

computers function better with numbers than alphanumerical values

Cheating or falsification in the data collection process is known as _____.

curbstoning

Those tasks involved with the direct input of the coded data into some specified software package that ultimately allows the research analyst to manipulate and transform the raw data into useful information is called _____.

data entry

The conversion of information from secondary sources, surveys, or other sources so it can be used in statistical analysis is known as _____.

data preparation

The process of determining, to the extent possible, whether a survey's interviews or observations were conducted correctly and are free of fraud or bias is called

data validation

The process where the raw data are checked for mistakes made by either the interviewer or the respondent is called

editing

The process where the raw data are checked for mistakes made by either the interviewer or the respondent is called .

editing

Summary statistics provided by one-way frequency table help researchers _____.

gain a better understanding of the average responses

The first step in detecting errors from data entry or other sources is to determine whether the software used for data entry and tabulation _____.

identifies the wrong type of data by performing error edit routines

In the context of quantitative analysis, data preparation ensures data quality by _____.

identifying potential response and nonresponse biases created by respondent errors and/or interviewer errors

A major part of editing the answers to open-ended questions is _____.

interpretation

One-way tabulations can be used to _____.

locate mistakes in data entry

Researchers typically begin the four-step process to develop codes for responses by _____.

making a list of as many potential responses as possible

The categorization of single variables existing in a study is called a(n) - .

one way tabulation

Data entry is a procedure used to _____.

record the data into a computer file for subsequent data analysis

Missing data are often a problem in data analysis and are defined as a situation in which _____.

respondents fail to provide an answer to a question

The simple process of counting the number of observations (cases) that are classified into certain categories is called or frequency count.

tabulation

During the editing process, a researcher must ensure that _____.

the survey included only qualified respondents

Editing answers to open-ended questions often requires researchers to _____.

use their judgment when classifying responses