Consumer Behavior Final

A garage sale is an example of what is called ______________.

D) Lateral recycling

A pop-up store is purposefully designed to come and go very rapidly. (T/F)

True

A reference group is a group that influences our behavior. (T/F)

True

A subculture is a group whose member share beliefs and common experiences that set them apart from others. (T/F)

True

Culture is a society's personality. (T/F)

True

The TV dinner for the United States is an example of a product that reflect a cultural process of a particular time period in history. (T/F)

True

The three functional areas in a cultural system are ecology, social structure, and ideology. (T/F)

True

Word of Mouth communication is more powerful than advertising? (T/F)

True

The personality of a retail store is also called ______________.

A) Store Image

The pressure to conform that escalates as more and more group members "cave in" is called the _______________ effect.

B) Bandwagon

Bass Pro Shops are an example of what kind of theme?

B) Landscape

The success of ________ hinges on the marketer's ability to convince the consumer to consider its product within a given category.

B) positioning strategy

Rules that specify what members can & cannot do on a site are known as:

C) Standards of Behavior

Which of the following occurs when a consumer uses a selected product and decides whether it merits his/her expectations?

D) Post-purchase evaluation

A component of the ABC model of attitude is ________.

D) all of the above (behavior, cognition, affect)

A collectivist society focuses on the individual. (T/F)

False

Humorous ads receive attention, but many times the humor distracts from the promotional message. (T/F)

True

Impulsive items such as candy or gum are placed near the checkout. (T/F)

True

In the process of _____________, new immigrants adopt product, habit, and values they identify with the mainstream culture.

A) Assimilation

Japan is a vey tightly knit culture with rich history and social identification. In this culture, people tend to infer meaning that go beyond the spoken word. This classifies Japan as a ________ culture.

A) High-context

Advertisers use 'ordinary people' in ads because we tend to compare ourselves with people who are similar to us. The reference group these ads use is:

A) Membership Reference Group

Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

A) a fear appeal

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________.

A) internalization

A hot and thirsty customer buys a cool drink and finds it very satisfying. He then buys another drink even though he had not initially planned on buying two and even though he is no longer thirsty. This is an example of ________.

A) purchase momentum

With respect to the acculturation process, what is the relationship between maintenance and segregation?

B) New immigrants often attempt to maintain their old cultural backgrounds by segregating themselves, living and shopping in physically separated areas from the main culture.

Allison Chewie felt she was always pressed for time; she was feeling ____________.

B) Time poverty

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ______________.

B) de-ethnicization

Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior.

B) mental budget

________ is a lasting, general evaluation of people, objects, advertisements, or issues.

C) An attitude

Which of the following is considered a post-purchase experience?

C) Consumer Satisfaction

Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Research would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?

C) Time is a feast

The first stage in the consumer decision-making process is ________.

C) problem recognition

Digital opinion leaders who have a strong communications network that gives them the ability to affect purchase decisions for consumers are known as:

D) Power Users

A typical utilitarian shopping motive is interpersonal attraction. (T/F)

False

Marketers who endorse an emic perspective stress that there should be no variations across cultures. (T/F)

False