Consumer Behavior Test 4 KAHOOT

Measures how optimistic or pessimistics people are about the future health of the economy and how they will fare.

consumer confidence

A reason why consumers conform is ____________.

cultural pressures, group commitment, and fear of deviance

___________ derives from the knowledge that a consumer possess about a content area.

expert power

(T/F) A person or group with the means to provide positive reinforcement is said to have expert power.

false

(T/F) Income is a better predictor of purchases that have symbolic aspects but low or moderate prices.

false

(T/F) Most opinion leaders are celebrities rather than everyday consumers.

false

(T/F) The "Big Three" American ethnic subcultures are African Americans, Hispanic Americans, and Jewish Americans.

false

Occurs when someone may have reason to believe that the group will apply sanctions to punish nonconforming behavior.

fear of devience

Which term refers to exchanges of resources, information, or influence among members of networks?

flows

Which organizational buying decision situation has the highest level of risk and the most buyers involved in the process.

new task

People and institutions that teach the way of a culture are called __________.

acculturation agents

A person who receives rewards and status because of his hard work is said to have ________ statue.

achieved

When companies use celebrities in their ads they are using the principles of ____________ reference groups.

aspirational

The importance of weak ties in a social system is demonstrated by their ____________.

bridging function

The actual number of years a person has been alive is their ____________ age.

chronological

An age __________ consists of people similar ages who have undergone similar experiences.

cohort

All of the following are important components of social class EXCEPT for ______________.

gender

___________ group members tend to be tightly-knit, and they infer meaning that goes beyond the spoken word.

high-context culture

A tendency for people to marry in a social class similar to their own is called _________.

homogamy

The best predictor of a major expenditures that do not have status or symbolic value is _________.

income

"One percenters" are an example of __________.

income inequality

A group composed of people that the consumer actually knows is called a _________ reference group.

membership

A set of socially relevant nodes connected by one or more relations is called a social __________.

network

Within groups, informal rules of behavior are called ___________.

norms

___________ is a system in which we define people by what they do for a living.

occupational prestige

__________ are frequently able to influence others' attitudes or behavior.

opinion leaders

James' friend, whom he admires and respects, bought a new car. James decides to buy the same car. His friend has which?

referant power

Actual or imaginary individual or group conceived of having, significant relevance upon one's evaluations or behavior.

reference group

Anna asks people in her social group their opinion about a movie before she watches it. Her social group is which?

reference group

_____________ argue(s) that each of us has several "selves that relate to groups".

social identity theory

______________ refers to the passage of individuals from one social class to another.

social mobility

________ describes the capacity to alter the actions of others.

social power

Most groups exhibit a structure called a _____________ in which some members are better off in terms of power and respect.

status hierarchy

Which of the following is the least complex/complicated organizationa; buying process?

straight buy

A _________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

subculture

A _____________ is a marketing intermediary retained by a consumer to guide what that consumers buy.

surrogate consumer

What is the most powerful age segment economically in the United States?

the baby boomer generation

(T/F) An economy that is driven by a fairly small number of rich people is called a plutonomy

true

(T/F) Consumers are swayed more by negative word-of-mouth than by positive comments.

true

(T/F) Gen Z is the most diverse generation in American history.

true

(T/F) Homophily refers to the degree to which a pair of individuals is similar in terms of education, social status, and beliefs

true

(T/F) Social stratification refers to the creation of artificial divisions in a society.

true

(T/F) The flamboyant consumption of the nouveau riche is an example of symbolic self-completion

true

(T/F) The term "Asian" refers to 20 ethnic groups, the largest of which is Chinese.

true

Sophie tells Nick about a great new restaurant. Sophie is practicing ___________.

word-of-mouth communication