Consumer Behavior - WK 10 Quiz 9

Both Justin and Craig are business majors and live in the same dorm. Justin's room looks like a Bass Pro Shops showroom, with fishing trophies and lures on the wall and framed photos of fishing trips on his study desk. Craig's room features posters of his favorite musical group and stacks of CDs. It is most accurate to say that the difference between the two rooms reflects a difference in ________ between Justin and Craig. A) motivation aptitudes B) lifestyle C) ego D) brand awareness

B) lifestyle

________ are the use of psychological, sociological, & anthropological factors to determine how the market is segmented by the propensity of groups within the market ( & their reasons ) to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium. A: AIO measures B: promotional segmentations C: Psychographics D: lifestyles

C: Psychographics

The Pillsbury Doughboy & the Jolly Green Giant are examples of_____. A: brand positioning B; brand arrogance C: branded people D: bran personalities

D: bran personalities

Hannah was embarrassed when her friends teased her about dancing on a table on Friday night. She tried to tell her friends that she is really quite introverted and shy. Her friends observed that Hannah does not appear shy when she is out on a weekend evening. Which of the following statements is most applicable in understanding Hannah's personality? A) Hannah's personality is a unique psychological make up that consistently influences behavior within a certain environmental situation. Although behavior will be consistent within consistent environments, it does not have to be consistent between environments. B) Hannah's behavior on a weekend night is due to Freudian problems with her superego. C) Personality is a hypothetical construct that grows stronger with age. Hannah will likely be extroverted for the rest of her life. D) Personality is a set of consistent traits that do not change from one environment to the next. Either Hannah or her friends are wrong in their observations.

A) Hannah's personality is a unique psychological make up that consistently influences behavior within a certain environmental situation. Although behavior will be consistent within consistent environments, it does not have to be consistent between environments.

Norma Shields is a researcher investigating lifestyles of the rich and famous. This week she is examining her target audience's views on food, the media, fashion, and recreation. Which of the AIO categories does Norma seem to be working on now? A: opinions B: Demographics C: Activities D: Interests

D: Interests