Consumer Behavior - WK 12 Quiz 11

The plain & simple fact is that Ralph has body odor. Worse than that, Ralph does not seem to care. Ralph's clothes are in shambles, & his personal hygiene could certainly be improved. For most people, Ralph would be in which of the following groups? A: Avoidance groups B: Deindividuation groups C: Aspirational groups D: cohesive group

A: Avoidance groups

Every summer, thousands of motorcycle enthusiasts converge at Sturgis, South Dakota, for a motorcycle rally. They fill up every campground, motel, & hotel, in the vicinity. This annual illustrates a(n)... A: Consumer tribe B: maven network C: normative clan D: aspirational group

A: Consumer tribe

James' friend, whom he admires and respects, just purchased a new car. James decides to buy the same model. This situation illustrates the influence of ________. A: referent power B: information power C: social power D: legitimate power

A: referent power

James wants to be "just like Mike" (basketball star Michael Jordan) and has for many years. James has purchased Jordan-gear, follows Jordan's career, & he has often thought about how to give back to his community the way MJ has. Which of the following reference group terms would apply to James & his relationship with Michael Jordan? A: tribal group B: avoidance group C: aspirational group D: membership group

C: aspirational group

Phillipe is a member of a small Harley-Davidson motorcycle club that meets once a week to ride and talk about their bikes. This club might exert a ________ influence on Phillipe as he decides which model of bike to buy for his wife. A) comparative B) normative C) coercive power D) legitimate power

D) legitimate power

________ occurs when an individual may have reason to believe that the group will apply sanctions to punish nonconforming behavior. A: Fear of commitment B: the principle of least interest C: interpersonal influence D: Fear of deviance

D: Fear of deviance

_________ happens when we do not devote as much time & effort to a task as we could because our contribution is part of a larger group effect. A: brand community B: Brand feats C: Principle of least interest D: Social loafing

D: Social loafing

Home shopping parties may activate the risky shift or ________, in which the individual at the party may get so caught up in party spirit that he orders products that he would normally not purchase. A: surrogate shift B: homophily C: principle of least interest D: deindividuation

D: deindividuation

Individuals with the ability to influence others' attributes or behaviors are considered____________. A: reference groups B: experts C: avoidance leaders D: opinion leaders

D: opinion leaders

Phil admires the qualities of the Sigma Chis on his college campus. Since he has decided to try & pledge this group, he begins to imitate the qualities that he perceives the group has. What type of power does the fraternity seem to be displaying with respect to Phil and his behavior? A: expert power B: reward power C: legitimate power D: referent power

D: referent power