Consumer Behavior - WK 7 Quiz 6

Psychologist David Katz developed ________ of attitudes. A: Neoclassical theory B: classical theory C: functional theory D: clinical theory

C: functional theory

The _______ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge & then forms an evaluation only after the product has been purchased or used. A: standard learning B: experiential C: low-involvement D: habitual

C: low-involvement

M-commerce most likely takes place through ________. A) cell phones B) radio satellite C) TV D) billboards

D) billboards

Which of the following theories measures attitude toward the act of buying, rather than only the attitude toward the product itself? A: The theory of reasoned action B: The theory of cognitive dissonance C: The theory of trying D: The balance theory

A: The theory of reasoned action

_______ states when a person is confronted with inconsistencies among attitude or behavior, they will take action to restore consistency. A: Theory of cognitive dissonance B: Theory of attitude C: Theory of consistency D: Theory of commitment

A: Theory of cognitive dissonance

Which attitude function is associated with a focus on particular social identities & lifestyles (e.g. "What sort of man reads playboy?!" A: Value-expressive function B: Utilitarian function C: Knowledge function D: ego-defensive function

A: Value-expressive function

Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which degree of commitment would be most closely associated with Roger and his attitudes? A) identification B) internalization C) information acquisition D) compliance

B) internalization

When Sally sees an ad in a newspaper about a particular product, goes to the store, reviews the actual product offer in the store, rejects the product, & tells the sales person why she did not buy the product, she is providing ______ in the communications model established by the store. A: noise B: feedback C: a message D: media forms

B: feedback

All multi-attribute attitude models specify the importance of attributes, beliefs, and ______. A: regency of events B: importance weights C: action variables D: motivations

B: importance weights

The _____ function of attitudes applies when a person is in an ambiguous situation & needs order, structure, or meaning. A: ego-defensive B: knowledge C: utilitarian D: value-expressive

B: knowledge

Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________. A) internalization B) commitment C) compliance D) identification

C) compliance

Which of the following general attitude functions is most closely related to the basic principles of reward & punishment? A: ego-defensive function B: Knowledge function C: Utilitarian function D: Value-expressive function

C: Utilitarian function

The functional theory of attitudes was initially developed to explain how______. A: attitudes are learned from family & friends. B: attitudes change over an individual's lifetime C: attitudes facilitate social behaviors D: people identify with products.

C: attitudes facilitate social behaviors

_____ considers how people perceive relations among different attitude objects, & how they later their attitudes to remain consistent. A: foot in the door theory B: social judgement theory C: balance theory D: rejection theory

C: balance theory

According to the _________ hierarchy of effects, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes them feel or the fun its use will provide). A: Habitual B: Standard learning C: experiential D: low-involvement

C: experiential

Despite improvements to the Fishbein model, all of the following are considered obstacles to predicting behavior using this model EXCEPT which one? A) Measures of attitude often do not correspond to the behavior they are supposed to predict. B) The model deals with actual behavior, not with the outcomes of behavior. C) Some behavioral outcomes are beyond the consumer's control. D) The model has relatively weak theorems about attitudes.

D) The model has relatively weak theorems about attitudes.

One element in the multi-attribute attitude model is________. A: salient beliefs B: evaluations C: object-attribute linkage D: beliefs

D: beliefs

Double-Dip makes ice cream. The only advantage Double-Dip has over its competitors is taste. Double-Dip costs more and has more calories per unit weight. Promotions for Double-Dip should emphasize the experiential hierarchy of the ABC model of attitudes. T or F

True

Gasoline is the only commonly purchased product that is priced down to a fraction of a cent. This is the case because buying gasoline is a low-involvement activity, which makes point-of-purchase factors more important. T or F

True

Jason believes that wearing a coat & tie suggests that he is a man who is "dressed for success." Therefore, he dresses formally even in class & for casual occasions. He is basing his decision on the cognition part of the ABC model of attitudes T or F

True