Course 1 Module 4 quiz

Fill in the blank: The process of determining which content and channels are responsible for generating leads, conversions, or sign-ups is called _____.

attribution

Fill in the blank: Information about a company's total number of social media followers is an example of _____.

data

Fill in the blank: A digital marketer uses _____ to convey insights to a specific audience using a clear and compelling narrative.

data storytelling

Fill in the blank: Appealing to your audience with a strong _____ can draw attention to your insights and encourage others to take action.

not call to action

Fill in the blank: _____ measures customer engagement with marketing content across channels to understand what is motivating customers to take action.

not data attribution

A marketer for a company organizes and summarizes data to track performance across marketing and sales efforts. What is this process called?

not data pulling

Imagine a digital marketer is preparing a data story to share with stakeholders. The story has three components: what its insights mean, why they matter to the audience, and what the audience can do about them.

not visualizations

Which of the following are examples of data? Select all that apply.

A company's total number of social media followers Year-end sales revenue A list of sales that resulted from a touchpoint

Which of the following statements is true about data storytelling?

A data story has three main components

Imagine that a company wants to successfully launch a new product. Which of the following processes would provide useful information about customer behaviors from measurable outcomes of marketing campaigns that could help the company plan and refine an effective sales strategy?

Performance marketing

As an entry-level digital marketer, which of the following data analytics tasks might you be responsible for? Select all that apply.

Pulling Analysis Reporting

A software company spends $100 on an ad. They make $150 as a result of that ad. The revenue they gained is 150%. What is this performance metric called?

ROAS (return on ad spend)

What will help you decide which data points to use in your data story?

Understanding the questions you want to answer

Which of the following are examples of data visualizations? Select all that apply.

Illustrations Graphs and charts not all correct answers chosen

Which of the following refers to performance marketing? Select all that apply.

It focuses on measurable results like clicks and conversions It includes performance metrics like number of impressions or cost per click on paid ads

A marketer uses real customer behaviors to assign credit. Which attribution model did they use?

Data-driven attribution

What refers to the average revenue generated per customer over a certain period of time?

Customer lifetime value

A marketer creates charts and infographics as part of their data story. What is this component called?

Data visualization