CSIS1010- Chapter 11 Quiz

All of the following are solutions to the problem of high monitoring costs except: A. Seller rating systems. B. Watch lists. C. Proxy bidding. D. Fixed pricing.

A. Seller rating systems

Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace." A. Virtual communities B. Community portals C. Social forums D. Social networks

A. Virtual communities

In 2017, which age group had the fastest growing rate of Facebook usage? A. 12-34 B. Adults over 65 C. 46-65 D. 35-45

B. Adults over 65

Which of the following is a community of members who self-identify with a demographic or geographic category? A. Interest-based social network B. Affinity community C. Practice network D. Sponsored community

B. Affinity community

Which of the following types of auctions is perfect for sellers that have many identical items to sell? A. Group buying auctions B. Dutch Internet auctions C. English auctions D. Name Your Own Price auctions

B. Dutch Internet auctions

Each of the following is one of the top seven social network sites in the United States, in terms of monthly unique visitors, except: A. Instagram. B. Myspace. C. Pinterest. D. Tumblr.

B. Myspace

Which of the following early leaders in social networking has been reinvented as a music-oriented social network? A. Vevo B. Myspace C. Polyvore D. Tumblr

B. Myspace

The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale. A. Channel expansion B. Network effects C. Herd behavior D. Siphoning

B. Network effects

________ of procurement officers use auctions to purchase goods. A. Approximately 25% B. Over one third C. Less than a quarter D. Approximately 80%

B. Over one third

BlackPlanet is an example of a(n) ________ social network. A. General B. Practice-based C. Interest-based D. Affinity-based

D. Affinity-based

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. A. Delayed consumption B. Fulfillment C. Monitoring D. Equipment

D. Equipment

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids. A. Group buying B. Bid rigging C. Winner's regret D. Herd behavior

D. Herd behavior

TRUE OR FALSE In B2C auctions, consumers control assets and use dynamic pricing to establish the price.

False

TRUE OR FALSE In a Dutch Internet auction, a single seller puts up a single item for bidding.

False

TRUE OR FALSE Keeping bid increments low decreases the number of bidders and lowers the frequency of their bids.

False

TRUE OR FALSE Penny auctions don't require money to bid.

False

TRUE OR FALSE Portals are not subject to network effects.

False

Identify and describe the main types of portals.

Vertical Portal- Specialized entry point to a specific market, subject area or interest. Horizontal Portal- Used as a platform to several companies in the same economic sector or the same type of manufacturers or distributors. Marketplace Portal- Whether or not such exchanges re external revenue-generating businesses or private non-revenue generating portals.

The amount of time visitors spend on a site is a measure of: A. Conversation. B. Loyalty. C. Engagement. D. Reach.

C. Engagement

Marilyn's Secret is an example of a(n): A. Affinity community. B. Practice network. C. Interest-based social network. D. Sponsored community.

A. Affinity community

Which of the following involves e-mailing another seller's bidders and offering the same product for less? A. Bid siphoning B. Persistent bidding C. Shill bidding D. Transaction interception

A. Bid siphoning

The technology used by early online communities was limited to mostly: A. Bulletin boards. B. E-mail. C. Instant messaging. D. FTP.

A. Bulletin boards

All of the following types of auctions involve single units except: A. Dutch Internet. B. Name Your Own Price auction. C. Penny auction. D. English auction.

A. Dutch Internet

One partial solution to high monitoring costs is ________ pricing. A. Fixed B. Dynamic C. Distress D. Allocated

A. Fixed

Instagram is an example of a(n): A. General community/social network. B. Interest-based social network. C. Practice network. D. Affinity community/social network.

A. General community/social network

Facebook was the leader in U.S. ad spending revenues on social networks in 2017. What company earned the second most amount of ad spending revenue? A. Instagram B. Pinterest C. Snapchat D. Twitter

A. Instagram

Which of the following statements about Instagram is not true? A. Instagram is owned by Twitter. B. Instagram users spend more than 10 minutes a day on Instagram. C. Instagram is a social network that focuses on video and photo sharing. D. Instagram is growing more quickly than Facebook.

A. Instagram is owned by Twitter

A website designed to give horse enthusiasts a common discussion area is classified as a(n): A. Interest-based social network. B. Practice network. C. Sponsored community. D. Affinity community.

A. Internet-based social network

Which of the following types of auctions "shields the brand" of the seller? A. Name Your Own Price auction B. Penny auction C. English auction D. Dutch auction

A. Name Your Own Price auction

The profit a seller makes at auction is a function of all of the following except: A. Watch lists. B. The number of units for auction. C. Initial pricing. D. Auction length

A. Watch lists

Around what percentage of the total United States population uses social networks? A. 70% B. 50% C. 80% D. 60%

D. 60%

Which of the following companies was an early investor in Facebook? A. LinkedIn B. Google C. Apple D. Microsoft

D. Microsoft

Priceline is an example of a(n): A. Dutch auction. B. English auction. C. Penny auction. D. Name Your Own Price auction.

D. Name Your Own Price auction

________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items. A. Discriminatory pricing B. Distress pricing C. Bid rigging D. Price matching

D. Price matching

Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner? A. Loser's lament B. Herd behavior C. Winner's regret D. Seller's lament

D. Seller's lament

After Google, the next portal/search engine site with the most unique visitors is: A. AOL. B. Facebook. C. Microsoft. D. Yahoo.

D. Yahoo

ESPN.com is an example of a: A. Vertical market portal based on affinity group B. General purpose portal. C. Focused content portal. D. Vertical market portal based on focused content.

C. Focused content portal

In 2016, Fortune 500 companies used ________ more than Facebook. A. Tumblr B. Pinterest C. LinkedIn D. No other social network

C. LinkedIn

Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed? A. Price matching B. Watch lists C. Proxy bidding D. Sealed bidding

C. Proxy bidding

When did the first online communities form? A. The 1970s B. The 1990s C. The 1980s D. The 2000s

C. The 1980s

To address the falling price of display ads and declining user engagement, Yahoo acquired all of the following except: A. Tumblr. B. Instagram. C. Aviate. D. Flickr.

B. Instagram

Which of the following is an example of a practice network? A. PredictWallstreet B. Just Plain Folks C. DebatePolitics D. Instagram

B. Just Plain Folks

On which of the following do users spent the least amount of time per day? A. Pinterest B. LinkedIn C. Snapchat D. Tumblr

B. LinkedIn

Which of the following now owns LinkedIn? A. Verizon B. Microsoft C. Google D. Facebook

B. Microsoft

The time spent watching and reviewing auction bids is a part of ________ costs. A. Pricing B. Monitoring C. Fulfillment D. Delayed consumption

B. Monitoring

Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order? A. Timeline B. Newsfeed C. Friends' network D. Message board

B. Newsfeed

Which of the following has the highest penetration of social network usage among the general population? A. Europe B. North America C. Asia-Pacific D. Latin America

B. North America

Facebook owns which of the following? A. Pinterest B. WhatsApp C. Snapchat D. Tumblr

B. WhatsApp

________ refers to the feeling that one has paid too high a price for an item won at auction. A. Winner's lament B. Winner's regret C. Seller's lament D. Loser's regret

B. Winner's regret

A(n) ________, in which the highest bidder wins, is the most common form of auction. A. Dutch Internet auction B. Japanese auction C. English auction D. Reverse auction

C. English auction

Threatening negative feedback in return for a benefit is an example of: A. Defensive shill feedback. B. Sending spam. C. Feedback extortion. D. Offensive shill feedback.

C. Feedback extortion

What business models do portals use?

Portals serve four main purposes: navigation of the Web (search), content, commerce, and communication. Enterprise portals: Corporations, universities, churches, and other organizations create these to help employees or members navigate to important content like corporate news or organizational announcements. General-purpose portals: These include AOL, Yahoo, and MSN. Try to attract a very large general audience by providing channels, search engines, email, chat, bulletin boards, and personal home pages. Vertical market portals: Attract a highly focused, loyal audience with interest's he or she holds or in their community. This portal can be divided into two main groups... affinity group portals and focused content portals.

TRUE OR FALSE A community site created by a corporation is called a sponsored community site.

True

TRUE OR FALSE Auction prices are often higher than prices in fixed priced markets.

True

TRUE OR FALSE Consumers in auctions are not driven solely by value maximization.

True

TRUE OR FALSE Facebook is the slowest growing of the most popular social networks.

True

TRUE OR FALSE More than two-thirds of Internet users worldwide participate in social networks.

True

TRUE OR FALSE Open bidding offers the advantage of herd effects.

True

TRUE OR FALSE The original portals in the early days of e-commerce were search engines.

True

TRUE OR FALSE The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches, and the length of time visitors stay on the site.

True