Data Cloud Consultant Practice Questions (Knowledge Check)
Which options can you use to create a Calculated Insight? Choose four. - Create with Builder - Create from API - Create with SQL - Create from a package - Create Streaming Insights - Import Query from Marketing Cloud
- Create with Builder - Create with SQL - Create from a package - Create Streaming Insights
Which activity is not performed with authoring Streaming Insights via SQL? - Mapping to real-time sources - Using Data Actions - Creating timestamps in Data Cloud
- Creating timestamps in Data Cloud
Which permissions set is required to setup an External Activation Platform? - Customer Data Platform Admin - Customer Data Platform Data Aware Specialist - Customer Data Platform Marketing Manager - Customer Data Platform Marketing Specialist
- Customer Data Platform Admin
Identify the three use cases best suited for Calculated Insights. - Customer Lifetime Value - Financial Services - Recency Frequency Monetary - Service and Support - Affinity Scores
- Customer Lifetime Value - Recency Frequency Monetary - Affinity Scores
What 2 scenarios would you recommend when provisioning Data Cloud in an existing CRM Data org? - Existing CRM Data Org has been highly customized - Customer data is housed in a single Salesforce Org - Customer is using Loyalty Management and Promotions - Customer has a need to connect multiple CRM Orgs
- Customer data is housed in a single Salesforce Org - Customer is using Loyalty Management and Promotions
Which two options are available for automated batch publish and activation? - 12 hours - 1 hour - 24 hours - 15 minutes
- 12 hours - 24 hours
Select the correct option below to complete this sentence. Activation Membership expands the possibility of activating the profile entities that have a __________ relationship with the Segmented On entity. - Many:1 - 1:Many - 1:2 - 1:1
- 1:Many
How many attributes can be enabled for Value Suggestion? - 100 - 500 - 50 - No limit
- 500
For which Activation Target does Data Cloud not enforce the presence of contact points (email address, phone number)? - AWS S3 - Marketing Cloud - AppExchange - Cloud File Storage
- AWS S3
Where do you define the location where you want to use your segment? - Calculated Insights - Segment - Activation Target - Activation
- Activation Target
Where do you define the location where you want to user your segment? - Calculated Insights - Segment - Activation Target - Activation
- Activation Target
How are Calculated Insights added to an Activation? - Additional Attribute - Activation Target - Contact Point - Activation Membership
- Additional Attribute
Why should a cardinality setting of 1:M be set for objects such as Contact Point Phone, Email, or Party Identification? - Allows a relationship to multiple objects - Is the default field for all relationship definitions - Requires the same cardinality as the Individual object - Allows a relationship to multiple records
- Allows a relationship to multiple records
In which activation target does Data Cloud also create a separate segment metadata JSON file? - Marketing Cloud - Loyalty - Amazon S3 - Marketing Cloud Personalization
- Amazon S3
Which connection can a Data Aware Specialist setup to ingest data from without needing the Admin to explicitly setup the connection? - Google Cloud Storage - B2C Commerce - Amazon S3 - Salesforce CRM
- Amazon S3
When are Activation Targets created? - Before setting up an activation - Before creating a segment - After setting up an activation - After publishing a segment
- Before setting up an activation
Which type of Insight can be used in Segmentation? - Streaming Insight - Commerce Insight - Calculated Insight
- Calculated Insight
Which Data Cloud feature helps calculate reusable attributes like Customer Lifetime Value and Customer Satisfaction Score? - Segments - Calculated Insights - Einstein Score - Tableau Connector
- Calculated Insights
Identify the three objects that are supported by Sharing Rules. - Data Models - Calculated Insights - Segments - Activation Targets - Unified Individuals
- Calculated Insights - Segments - Activation Targets
Match each data manipulation tool with when you should use it: Calculated Insights, Operators, and Formula - Use this at ingestion time to perform operations on row-based data - Use this to create audiences at segmentation time - Use this to make sense of large-scale behavioral data
- Calculated Insights: Use this to make sense of large-scale behavioral data - Operators: Use this to create audiences at segmentation time - Formula: Use this at ingestion time to perform operations on row-based data
Which of the following reflects the correct order of the Data Cloud Setup process flow? - Configure Admin user, provision and complete Data Cloud setup, configure additional users & permissions, and connect to relevant Salesforce Clouds - Connect to relevant Salesforce Clouds, provision and complete Data Cloud setup, configure Admin user, and configure additional users and permissions - Provision and complete Data Cloud setup, connect to relevant Salesforce Clouds, and configure Admin user - Configure additional users and permissions, configure Admin user, provision and complete Data Cloud setup, and Connect to relevant Salesforce Clouds
- Configure Admin user, provision and complete Data Cloud setup, configure additional users & permissions, and connect to relevant Salesforce Clouds
What are the core pillars of Data Cloud capabilities? - Connect, Harmonize, Unify, Analyze and Predict, and Act - Import, Export, Query, Copy, Paste - Ingest, Augment, Network, Contain, Broadcast - Connect, Transpose, Unify, Accelerate, Act
- Connect, Harmonize, Unify, Analyze and Predict, and Act
What does "Unify" mean as a capability of Data Cloud? - Consume or activate data to any cloud and any application. - Connect, match, and resolve customer data. - Create smart segments and activate them anywhere. - Embed data with intelligence and make it available to analytics systems.
- Connect, match, and resolve customer data.
In the New Data Stream menu, which data sources are available for you to connect to the data stream? - Any online source - Amazon S3 - Amazon S3 and MuleSoft - Connected sources identified during the set-up process, MuleSoft, and cloud-based options like Amazon S3 or Google Cloud Platform
- Connected sources identified during the set-up process, MuleSoft, and cloud-based options like Amazon S3 or Google Cloud Platform
Which objects must be mapped to the Individual DMO to enable the unification and activation process to work? (choose all that apply) - Purchase Order - Contact Point - Customer Profile - Unified Individual - Party Identification
- Contact Point - Customer Profile
Put the data modeling steps in the correct order. - Assess how data should be normalized - Configure the DMO relationships on the data model - Map to the data model - Create an inventory of all data streams
- Create an inventory of all data streams - Assess how data should be normalized - Map to the data model - Configure the DMO relationships on the data model
What do you do when datasets have fields that align to one DMO and another portion aligns to another DMO? - Create formula fields - Use a subscriber key value - Denormalize the data - Transpose the single records to multiple records
- Create formula fields
What must the Admin user do first when setting up users in Data Cloud? - Assign permission sets - Setup each user as an Admin - Create profiles for each user role - Configure data sources
- Create profiles for each user role
Match the acronym to the proper definition: DMO, DLO, DSO, and MDM. - The object that underpins the data stream - The target destination for records from the data streams - Consolidates data from data sources through data lake objecs - The system that provides data stewardship and governance across the enterprise
- DMO: Consolidates data from data sources through data lake objects - DLO: The target destination for records from the data streams - DSO: The object that underpins the data stream - MDM: The system that provides data stewardship and governance across the enterprise
A customer is interested in updating the CRM Contact lead based on streaming Data that's coming to Data Cloud. What feature would you recommend? - Data Actions - Activate to CRM - Leverage the CRM Connector
- Data Actions
What are some of the supported ways that data from CRM can be brought into Data Cloud? - Big Objects - CRM Reports - Data Kits - CRM Objects - Data Bundles
- Data Kits - CRM Objects - Data Bundles
Which three Data Cloud metadata objects are available in the Metadata API? - Data Models - Calculated Insights - AWS Data Streams - Activation Targets - Data Lakes
- Data Models - AWS Data Streams - Data Lakes
Which tab in the navigation manages the data coming into Data Cloud? - Segments - Data Streams - Activation - Data Model
- Data Streams
Which statements are true of Data Cloud platform functionality? Choose three. - Data from Salesforce, legacy systems, web and app data, and data lakes can be brought into Data Cloud. - Data is only ingested in batches. - Data is transformed, cleaned, and harmonized into the standard data model. - Data storage has a maximum threshold. - Data can be activated in Marketing Cloud Engagement, Advertising, Personalization, and Intelligence.
- Data from Salesforce, legacy systems, web and app data, and data lakes can be brought into Data Cloud. - Data is transformed, cleaned, and harmonized into the standard data model. - Data can be activated in Marketing Cloud Engagement, Advertising, Personalization, and Intelligence.
When activating on Unified Individual to Marketing Cloud, which three attributes are automatically included? - Email subscriber key - Contact email address - Contact phone number - Contact address - Contact ID
- Email subscriber key - Contact email address - Contact phone number
When setting up the data source object or schema corresponding to the data set that you're importing, which category would you select when bringing sales order data? - Profile Data - Engagement Data - Party Data - Other Data
- Engagement Data
When using match rules with Individual Attributes and contact points, you risk combinations of records when the same contact point (such as a shared business phone number) is used across several individuals. What should you do to prevent this from happening? - Include many attributes and contact points - Avoid using match rules with Individual Attributes and contact points, since this is not a recommended practice - Set up match rules with a single connected point - Ensure names are included into the rules
- Ensure names are included into the rules
When using the GCS Connector, how frequently is data from Google Cloud Storage synchronized with Data Cloud? - Every 15 minutes - Every 1 hour - Every 12 hours - Every 24 hours
- Every 1 hour
For customers who want to "set it and forget it" for ongoing campaigns, what are the two automated publish schedule options on a segment? - Every 1 hour - Every 4 hours - Every 24 hours - Every 12 hours - Every 8 hours
- Every 24 hours - Every 12 hours
How frequently can CRM data be refreshed in Data Cloud? - Every 12 hours - Every 24 hours - Every 15 minutes - Every hour
- Every hour
Which three match rules are available to link multiple records into a unified customer profile? - Exact Device and Name - Exact Org ID - Exact name and email - Exact email - Exact phone number
- Exact name and email - Exact email - Exact phone number
Which match rule allows you to unify records based on an external loyalty ID? - Exact email - Exact party ID - Exact org ID - Exact loyalty ID
- Exact party ID
True or False: By selecting an Activation Membership, you can specify an additional object including what was originally segmented on. - True - False
- False
True or False: Each time a segment is published to a curated DMO, the existing records in the DMO are deleted. - True - False
- False
True or False: Once you save an Insight from Visual Insights Builder, you can no longer edit it using the Visual Builder. - True - False
- False
True or False: Selecting Individual instead of Unified Individual as your Activation Membership will always result in a single entry in your count. - True - False
- False
True or False: The same Calculated Insights aggregations can be added as an attribute to either a Unified Individual object or an Individual object. - True - False
- False
True or false: It's ethical to store any kind of information about a user with or without their consent, even if there's no need for it and they receive no value in exchange. - True - False
- False
Select the best option that completes the statement. Cloud File Storage Activation Target lets you publish segments . . . - From Data Cloud to Amazon S3. - Directly from Data Cloud to Marketing Cloud Business Units. - So Salesforce Core apps can query.
- From Data Cloud to Amazon S3.
Select the best option that completes the statement. Cloud File Storage Activation Target lets you publish segments . . . - From Data Cloud to Amazon S3. - Directly from Data Cloud to Marketing Cloud Business Units. - So Salesforce Core apps can query.
- From Data Cloud to Amazon S3.
Which of these is a valid use case for Data Cloud's capabilities? Choose three. - Gain insights on data streams in real time and trigger follow-up actions. - Build complex segments on unified individuals with related data from multiple platforms. - Design, deploy, and deliver campaigns to any region with true 1:1 content recommendations. - Aggregate data from multiple systems to understand a customer's true lifetime value across multiple accounts and devices. - Build simple segments of hierarchical identities with disparate data from one legacy system.
- Gain insights on data streams in real time and trigger follow-up actions. - Build complex segments on unified individuals with related data from multiple platforms. - Aggregate data from multiple systems to understand a customer's true lifetime value across multiple accounts and devices.
You need to integrate new data sources with custom attributes that will be added to a standard data model object. Which type of data model objects would you build? - Standard - Hybrid - Custom
- Hybrid
Data modeling occurs after which step when establishing the data model in the Data Cloud platform? - Ingestion - Segmentation - Identity Resolution - Activation
- Ingestion
What reconciliation rule is defined by default when selecting profile attributes in the Unified Individual? - Last updated - Source sequence - Most occurring - Oldest record
- Last updated
Which one of the following provides users a visual way to understand the data in a report. - Dashboard - Lightning Chart - Lightning Report Builder - Digital Picture
- Lightning Chart
Identify the three benefits of using Data Kits within a package. - Makes recreating the data models between environments unnecessary - Streamlines the package creation process - Manages metadata needing to package - Introduces a lot of duplicated metadata - Causes certain functionalities to fail due to the lack of related metadata
- Makes recreating the data models between environments unnecessary - Streamlines the package creation process - Manages metadata needing to package
If an ISV partner wanted to sell their app on Appexchange, how would they package their app? - Unmanaged - Managed - Neither
- Managed
Which Activation Target provides reasons why a profile in a segment is rejected? - Amazon Web Services (AWS) S3 - Marketing Cloud - AppExchange - Marketing Cloud Personalization
- Marketing Cloud
Which Permission Set manages the overall segmentation strategy and identifies the target campaigns? - IT manager - Marketing Manager - Data-aware specialist - Marketing specialist
- Marketing Manager
What data points can be activated in Calculated Insights when activating a segment? - Metrics - Dimensions - Metrics and Dimensions
- Metrics
What are data ethics? Choose two. - Moral guidelines about the gathering, protection, use, and sharing of data and how it affects individuals - Something companies need to follow to avoid getting into trouble - A way for companies to build trust and transparency with their customers and data - Laws that prevent certain types of data from being processed or stored
- Moral guidelines about the gathering, protection, use, and sharing of data and how it affects individuals - A way for companies to build trust and transparency with their customers and data
What edition of Salesforce supports External Activation Platform creation? - Enterprise Edition - Unlimited Edition - Namespaced Developer Edition - Professional Edition
- Namespaced Developer Edition
If you want to use the same criteria in multiple segments, which feature would you recommend? - Nested Segments - Segment Membership DMO - Segment Exclusions - Segmentation API
- Nested Segments
What happens when a Unified Profile has no Individual sourced from Marketing Cloud? - New records are introduced to Marketing Cloud in the Unified Audience Activation. - Refers to Individuals originally sourced from Journey Builder. - Creates a new Unified Individual in Data Cloud. - It will exclude any field labeled Individual ID.
- New records are introduced to Marketing Cloud in the Unified Audience Activation.
Can an object be ingested more than once? - No - Yes
- No
Which three types of usages are Calculated Insights best suited for? - Non-trivial calculation - Complex queries across multiple objects - Reusability purposes - Data collected in batches - High-volume of data processing
- Non-trivial calculation - Complex queries across multiple objects - Reusability purposes
Which type of data model is ideal for ingesting into Data Cloud? - Fragmented Data Model - Denormalized Data Model - Normalized Data Model
- Normalized Data Model
Which of the following are true of anonymous profiles? Choose two. - Once at least one known individual profile is matched with an anonymous record, that record will be marked as known going forward. - For anonymous profiles to be counted correctly, the value of the Is Anonymous field must be set to 0. - They're excluded from the known profile utilization consumption.
- Once at least one known individual profile is matched with an anonymous record, that record will be marked as known going forward. - They're excluded from the known profile utilization consumption.
Which of these two statements are true for Value Suggestions? - Attribute values are displayed in date order with the most recent displaying first. - Only text attributes can be enabled. - A value with more than 15 characters isn't available. - "Enable Value Suggestion" needs to be turned on for the attribute.
- Only text attributes can be enabled. - "Enable Value Suggestion" needs to be turned on for the attribute.
Which entity type(s) can be used to "Segment On" in Segmentation? - Profile - Engagement - Profile and Engagement and Other - Profile and Engagement
- Profile
Which of the following represents the correct order of the steps of the Identity Resolution process? - Profile data across data sources, configure match rules, configure reconciliation rules, validate results - Configure match rules, configure reconciliation rules, validate results, profile data across data source - Configure match rules, validate results, configure reconciliation rules, profile data across data sources - Configure reconciliation rules, configure match rules, profile data across data sources, validate results
- Profile data across data sources, configure match rules, configure reconciliation rules, validate results
What does it mean to build a trust-based, first-party data asset? - Obtain competitive data from reliable sources through interviews, surveys, and polls. - Ensure opt-in consents are collected for all email marketing as required by law. - Pass the trust-based compliance rules as a first-party data asset is added to Data Cloud. - Provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange.
- Provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange.
Which one of these options would likely be an attribute? - Last Number of Days - Equal to (=) - Greater than (x) - Purchase Order Date
- Purchase Order Date
Which permissions are required to expose a Salesforce object to Data Cloud? Select all that apply. - Read - Create - Edit - View All - Modify All
- Read - View All
Which attributes in the Attribute Library have a 1:Many relationship with the segment target? - Related attributes - Engagement attributes - Profile attributes - Direct attributes
- Related attributes
After the Identity Resolution process completes, what should you examine to validate the Identity Resolution ruleset outcome? - Last Modified Date attribute - Bi-directional ruleset - Resolution Summary - Known Unified Profiles figure
- Resolution Summary
What are the Starter Data Bundles available in the Data Cloud CRM Connector? - Analytics Cloud Bundle - Sales Cloud Bundle - Net Zero Cloud Bundle - Loyalty Management Bundle - Service Cloud Bundle
- Sales Cloud Bundle - Loyalty Management Bundle - Service Cloud Bundle
Which three connectors are available out-of-the-box for data ingestion? - Sales and Service Cloud - AWS S3 - Unica - Azure - Marketing Cloud
- Sales and Service Cloud - AWS S3 - Marketing Cloud
Which step in a segment configuration determines the attributes that show up in the Attribute Library? - Publish Schedule - Population - Containers - Segment On
- Segment On
Match the segmentation feature with its definition: Segment, Rule Builder, Count Segment, Attribute Library, and Publish - Contains the basic properties where a query is built - Contains select data that has been mapped and ingested - Defines the target audience using criteria - Identifies the number of targets in a segment - Makes a segment available to an activation target
- Segment: Contains the basic properties where a query is built - Attribute Library: Contains select data that has been mapped and ingested - Rule Builder: Defines the target audience using criteria - Count Segment: Identifies the number of targets in a segment - Publish: Makes a segment available to an activation target
You have a short time to create a DMO and the requester needs this Data Cloud data available for segmentation as soon as possible. Which type of data model object would you build? - Standard - Custom - Hybrid
- Standard
Which type of insight is best suited to analyze clickstream data every five minutes? - Calculated Insights - Streaming Insights - Einstein Insights
- Streaming Insights
Match the function with its definition: Streaming Insights, Calculated Insight SQL, Visual Insights Builder, Data Action, and Calculated Insights - Created when a Streaming Insight is obtained, making Streaming Insights usable - Lets you define and calculate multidimensional metrics from Data Cloud - Creates metrics on streaming data coming from real-time data sources - A no code user-friendly insight authoring tool for Calculated and Streaming Insights - Creates both Calculated Insights and Streaming Insights using the power of SQL
- Streaming Insights: Creates metrics on streaming data coming from real-time data sources - Calculated Insight SQL: Creates both Calculated Insights and Streaming Insights using the power of SQL - Visual Insights Builder: A no code user-friendly insight authoring tool for Calculated and Streaming Insights - Data Action: Created when a Streaming Insight is obtained, making Streaming Insights usable - Calculated Insights: Lets you define and calculate multidimensional metrics from Data Cloud
What does "Connect" mean as a capability? - Identify and match individuals to create a unified profile. - Create smart segments and activate them anywhere. - Embed data with intelligence and make it available to analytics systems. - Synchronize data from external data sources and transform data when needed.
- Synchronize data from external data sources and transform data when needed.
Attributes with which data type support Value Suggestion? - All types - Date - Number - Text
- Text
Identify the two statements that are correct. - The directory attribute can be left blank if the file Data Stream file is located in the root directory of the S3 bucket. - Always specify the director for Amazon S3 and Google Cloud platforms. - The directory specification value should always start with a character and end with the name. - The Data Stream file can be compressed with Zip and GZ compression standards.
- The directory attribute can be left blank if the file Data Stream file is located in the root directory of the S3 bucket. - The Data Stream file can be compressed with Zip and GZ compression standards.
The unification process recognizes and matches data belonging to individual humans. Which of the following is the end result of this process? - The matched data appears as records mapped to Individual Data Model Objects (DMO) - This data produces a map allowing your organization to pinpoint all its customers' locations -The matched data creates within Marketing Cloud a separate object for each piece of data from customers
- The matched data appears as records mapped to Individual Data Model Objects (DMO)
Which of the following are true of match rules? Choose three. - They establish criteria for relating source Individual records to each other. - They produce a record called Unified Individual. - They make use of most standard and custom attributes mapped to the data model. - They can only be used with standard attributes mapped to the data model.
- They establish criteria for relating source Individual records to each other. - They produce a record called Unified Individual. - They make use of most standard and custom attributes mapped to the data model.
What is the purpose of Data Explorer? (choose all that apply) - To inspect only DMOs and DSOs - To inspect initial values and validate formula fields for DSOs - To view over 250 records and 25 attributes - To enable validation of the configured mappings for DMOs - To inspect calculated insights
- To inspect initial values and validate formula fields for DSOs - To enable validation of the configured mappings for DMOs - To inspect calculated insights
A benefit of a unified profile is that all contacts points associated with the individual and complete lineage is retained within Data Cloud. - True - False
- True
True or False: Contact Point selections determine which objects and fields are included in an activation. Contact points are selected based on the Activation Target. - True - False
- True
Which of these is a key differentiator of Salesforce Data Cloud? Choose three. - User-friendly interface and built on Lightning - Uses the Customer 360 Data Model - Replaces the need to manage data anywhere else in your organization - Integrates easily with Salesforce products and AppExchange - Focuses primarily on the financial services industry data
- User-friendly interface and built on Lightning - Uses the Customer 360 Data Model - Integrates easily with Salesforce products and AppExchange
How is the Individual Object referenced in other DMOs within a data model? - Via Party Attribute - Via Individual.Id Attribute - Via Contact Point Identifier - Via Party Identification Object
- Via Party Attribute
How can you view details on Segment Membership and who all are in a specific Segment? - View the Segment Membership DMO data via Data Explorer - Download the Segment Membership data via the 'Download' feature - Open the Segmentation Canvas and see details on who is in a specific Segment. - It is not possible to see details on Segment Membership
- View the Segment Membership DMO data via Data Explorer
Which are the supported Data Action targets for Salesforce Data Cloud Streaming Insights? Choose two. - Salesforce Marketing Cloud - Webhook - Salesforce Platform Event - Salesforce Commerce Cloud
- Webhook - Salesforce Platform Event
