DECA region

Asking questions is important because it

Can clear up misunderstandings

Duane makes sure that as he is interacting with customers he is also actively listening so that he can better respond to their questions and objections. Which characteristic of a successful salesperson does Duane display

Communications skills

Employees who never take company supplies or equipment such as pens or tools for their own use help the business to

Control expenses

A manager evaluates the production output of a department by checking it against the production goals for that time period. This is an example of the ___________ function of management

Controlling

A good way to prioritize your financial goals is to

Assign each goal to a general category

The component of the promotional plan that determines the funds available for promotion is the promotional

Budget

Your supervisor has asked you to prepare a marketing status report for each of the company's six regional offices. The most appropriate way to organize the information is

By site location

Why is it important for hospitality and tourism businesses to be aware of and react to trends and changes in the marketplace

To remain competitive

One reason advertising prescription drugs online might be considered an ethical issue is because the advertisements might persuade customers to

Use drugs they do not need

What should an employee do when he accidentally spills coffee in the tile hallway?

Wipe it up immediately

Cindy's lemonade stand sells lemonade to customers. The route that the lemonade is taking from the producer to the final consumer is

Direct

Which of the following is a true statement about marketing-research studies:

Each marketing-research study is unique

A business can protect its confidential computer information from unauthorized users by

Encrying computer files

Which of the following is one element of a situation analysis

Environmental scanning

Long-term unemployment may affect an individual by

Eroding his/her skills

The main reason many individuals resist change is

Fear

When an agent legally acts in the best interests of his client the agent is establishing a

Fiduciary relationship

One of the basic risks in marketing is the possibility of ___________ loss

Financial

How does increased business productivity benefit consumers?

More goods and services become available, so prices go down

Ensuring that customers have the correct perception of a product is one if the goals of product

Positioning

How can a business build its customers' trust and communicate its commitment to ethical practices?

Publish its confidentiality statement

When trying to persuade others it is often helpful to use stories and anecdotes because they

Reinforce your message

Which if the following expenses should Charlene categorize as a fixed cost

Rent

What type of information is it acceptable to leave out of a job application

Salary requirements

A retailer that over chargers customers for small items at the point of purchase may be engaging in the unethical practice of

Scanner fraud

For most businesses the ultimate goal of using promotion is to

Sell goods and services

One way for businesses to obtain needed information efficiently is to

Access a database

Real market opportunity occurs when

An identified want exists

What are salespeople expected to be able to do in order to sell goods and services to customers?

Answer questions

Which of the following is essential to all marketing research:

Arrcuracy

What type of product information might a salesperson obtain from reading a business's promotional materials

Characteristics

An advantage of newspaper advertising over television and radio promotion is more

Consumer interest in the ads

How has the internet enhanced a business's ability to promote its products

Consumers can access the business's website at any time

One business promising to do something for another business in return for receiving compensation is an example of a

Contract

What is the device that a business's employees use to obtain information about customers who access the business's website?

Cookies

Mike is thinking about expanding his manufacturing business internally. Which of the following is a riah he might encounter

Dealing with cultural and language barriers

Marcy is ready to buy a new computer, and she has saved up enough money to buy the model she wants. Which of the following describes the quantity that Marcy is prepared to buy:

Demand

A memo on the bulletin board from a supervisor to staff members is an example of

Downward communication

Information usually comes in either physical form or ___________ form

Electronic

Molly offers to taker her new coworker out to lunch. She remembers what it was like when she was a new employee two years ago, and she wants to help her new coworker feel comfortable and welcome. What trait is Molly showing towards her new coworker?

Empathy

Which of the following is a reason to avoid drawing distinctions between people:

Everyone is unique

Increasing membership by 25% during the next year might be one of the ____________ of a health club

Goals

How food products can be used generally is determined by their

Grades

When business want to make their products available to customers but do not want to over distribute their goods and services, they are seeking

Ideal market exposure

Which of the following would be done first in an environmental scan

Identifying participants and responsibilities

During periods of economic expansion, businesses are likely to

Increase their production

Which of the following is an example of how building a clientele benefits the business

Increased sales volume

By reading trade journals business professionals can learn about

Industry trends

Which of the following is a use of product promotion

Informing customers about product features

When a customer is willing to purchase only one specific brand this is referred to as brand

Insistence

The differences between service providers and manufacturers operations activities is that service providers produce ____________ outputs

Intangible

An example of a natural resource is

Iron ore

An effective executive summary

Is written for people who won't read the whole document

Why will it benefit you to learn as much as possible about a prospective employer before you go for a job interview?

It prepares you to ask good questions

People with a positive attitude are open-minded, which helps them to

Learn new skills

I can't agree to your terms until I discuss the situation with my manager. This is an example of ___________ negotiating strategy

Limited authority

Many businesspeople are required to take continuing education classes to

Maintain their professional certifications

To protect the integrity of the marketing information they gather, business should avoid

Manipulating the research

A pharmaceutical company fails to warn the public about the possible side affects associated with a new medication. This is an example of a business violating selling regulations through

Misrepresentation

The assortment of merchandise that a firm sells is called its product

Mix

Salespeople who withhold negative product information from customers might be guilty of

Negligence

What do business owners consider when they select a business ownership structure?

Personal circumstances, financial needs, and the type of business

As a result of ongoing product updates and changes businesses must address ethical issues associated with

Planned obsolescence

Ideally, in business, feedback should be

Positive and negative

Which of the following is true about a survey sampling plan

Represents a larger group

Negative word-of-mouth advertising due to unresolved customer complaints can cost a business its

Reputation

Which of the following departments in many buisnesses is responsible for generating product ideas

Research and development

Whichof the following is an example of a response error

Rosanna checks 2 response options for one question on a paper questionnaire

Which of the following do businesses often expect employees to make on their own

Routine decisions

Which of the following often makes it difficult for small manufacturers that have limited budgets to receive an equal opportunity to distribute their new products

Slotting allowances

What does an enclosure notation at the bottom of a business letter signify?

Something is being sent with the letter

Computers have given marketers the ability to calculate pricing functions such as break even points and elasticity of demand by using __________ programs

Spreadsheet

Marketing has an effect on the quality of life and general living conditions of consumers referred to as their

Standard of living

Which if the following is an example of quantitative data

Tara graduated first in her class

Businesses are being socially responsible to their customers when they

Test the safety of their products

The most important reason why workplace accidents which DO NOT result in injuries should be reported to supervisors is because

The next accident could result in an accident

Which if the following is a purpose of the competitive bidding process

To obtain lower prices from bidders

Why is it important to coordinate the elements in advertisements

To strengthen the theme

What can a pharmaceutical manufacturer do to help ensure that its pain reliever and allergy medications are safe for customer use?

Use protective packaging

A manufacturer that decides to sell directly to large retailers rather than through wholesalers might create ____________ conflict within its distribution channel

Vertical

What device helps to ensure that a direct obsersvation research is collected in a neutral way?

Video camera

What technology is the most effective way to interview a job applicant who is located 1,500 miles away from the company's corporate office?

Videoconferencing

One of the freedoms provided to individuals by the private enterprise system is the freedom to choose

Where they will work

Which of the following is a decision a company might make during the decline stage of the product life cycle

Whether to change the product

What type of software program do businesses use to create text documents

Word processing