Design Final Review

The Chrysler Building in New York City: a. pays homage to the aesthetics espoused by the Bauhaus b. embodies geometrically designed Art Deco elements. c. was faulted by critics for lack of symmetry. d. is a classic example of the International Style of architecture. e. was stunning in overall effect, but lacked ornamentation.

embodies geometrically designed Art Deco elements.

The work of British architect and designer Owen Jones: a. was noteworthy for the stark black/white/grey coloration of much of his design work b. emphasized the importance of unity between function and decorative elements c. intensified the use of Gothic design in public buildings d. solidified the importance of Scandinavian as opposed to other cultural influences in British design

emphasized the importance of unity between function and decorative elements

William Morris is associated with the idea that: a. genuinely creative and decorative arts could improve the quality of life for everyone b. common people were too unsophisticated to aesthetically appreciate high quality graphic design c. elaborate, "pretty" ornamentation could make otherwise shoddy goods worth possessing d. large-scale factory production was the way of the future

genuinely creative and decorative arts could improve the quality of life for everyone

Many typefaces we use today, including Garamond, Bembo, Palatino, and Jenson, are named for printers who worked in the fifteenth and sixteenth centuries. These typefaces are generally known as: a. humanist b. machinist c. modernist d. cosnstructivist

humanist

French Symbolism's influence on graphic design during this period: a. is reflected in mystical, often sensual, images b. is illustrated in American circus posters c. was inconsequential d. was confined to the British Isles

is reflected in mystical, often sensual, images

French Symbolism's influence on graphic design during this period: a. is illustrated in American circus posters. b. was confined to the British Isles. c. was inconsequential. d. is reflected in mystical, often sensual, images.

is reflected in mystical, often sensual, images.

The Venetian publisher Aldus Manutius distributed inexpensive, small-format books in the late fifteenth and early sixteenth centuries to a broad, international public. His books used italic types for what reason?

it economized printing by allowing more words to fit on a page

In the town of Weimar, Walter Gropius created an educational institution: a. to counteract the influence of English and French design theory. b. initially focused on Constructivist principles. c. to honor the historic artistic past of Germany. d. known as the Bauhaus.

known as the Bauhaus.

The 4867 chair (pictured here) was designed by Italian designer Joe Colombo and created out of: a. wood laminate b. fiber glass c. carbon fiber d. molded plastic

molded plastic

Henry Fox Talbot began a series of experiments with paper treated with silver compounds. He held a piece of lace or a leaf against the paper with a pane of glass and exposed it to sunlight, the paper around the object slowly darkened. Upon washing the image with a salt solution or potassium iodide this would fix it somewhat by making the unexposed silver compounds fairly insensitive to light. Talbot called these images made without a camera: a. generational images b. photo sensitive drawings c. contact sheets d. photogenic drawings

photogenic drawings

Chapter 1 asserts that Victorian design theory and practice: a. were stunted in their development by the crudeness of the technologies available to reproduce them b. provided the context for the gradual emergence of the profession of graphic design c. had little impact on socio-political aspects of British, European, and American societies d. tried but could not equal the appeal of "Art Nouveau" e. arose mainly in the Balkans

provided the context for the gradual emergence of the profession of graphic design

In the 1960s the counter culture in the United States affected graphic design by:

psychedelic and pop art posters for music groups and performances

Film posters during the 1920s in the Soviet Union: a. paled in comparison to the creativity found in American film posters of the time. b. generally followed traditional presentations of stars and settings. c. were stark examples of agitprop designed to glorify the state. d. sometimes demonstrated a sense of aesthetic delight and wit.

sometimes demonstrated a sense of aesthetic delight and wit.

Historical typefaces entered the digital realm c. 1990 with the release of: a. adobe originals b. emegre's not caslon c. the comic sans family d. fuse's experimental fonts

the Adobe Originals

The Industrial Revolution refers to: a. the introduction of electricity to speed industrial production b. the unrest of factory workers prior to unionization c. the hard work that went into changing how printing occurred d. the gradual shift from home and farm production to factory production

the gradual shift from home and farm production to factory production

Who was the creative force behind all Braun electric appliances, which epitomized the clean, minimalist look of modern German design? a. Hans Dieter b. Ram Dall c. Walter Paepcke d. Dieter Rams

Dieter Rams

Who was a furniture and interior designer who used an elaborate Art Deco style in his product design and designed his masterpiece, which was the interior design of the Radio City Music Hall? a. Henry Dreyfuss b. Brooks Stevens c. Raymond Loewy d. Donald Deskey

Donald Deskey

a. ionic b. doric c. tuscan d. corinthian

Doric

The 1851 Great Exhibition of the Works of Industry of All Nations, and the publications associated with it, illustrated: a. the hunger the public had for modernization and innovations in the industrial age b. the failure of mid-19th century design to appropriately combine ornament and function c. how Victorian decorative arts frequently utilized non-Western motifs d. all of the above

All of the above

The Blau monument could be considered a predecessor to a. photogenic drawings b. the Nuremberg Chronicle c. lascaux cave drawings d. the book

The book

The Aesthetic movement in late 19th century England: a. was critiqued as overly erotic and decadent b. was influenced by the French Symbolists c. in part was inspired by the elements of Japanese design d. all the above

All of the above

I refer to "New Media" as "Emerging Media"; What do I (and many others) consider a planned obsolesces product cycle in todays emerging media? a. 6 months b. 12 months c. 18-24 months d. 24-36 months

18-24 months

Connections between computing and radical art began to grow stronger during which decade? a. 1950s b. 1960s c. 1990s d. 2000s

1960s

In typography, what is the best description of the "Baseline"?

An imaginary line upon which a line of text rests.

What is considered a "total" art style, embracing architecture, graphic art, interior design and much of the decorative arts (jewelry, furniture, textiles, lighting and fine arts)? a. De Stijl b. Art Noveau c. Russian Contructivism d. Futurism

Art Noveau

What is this Mies Van Der Rohe steel-framed chair design called? a. Barcelona Chair b. Memphis Chair c. Brno Chair d. MR Chair

Barcelona Chair

Which architectural style is reflected in opulent and dramatic churches with irregular shapes and extravagant ornamentation a. Renaissance b. Baroque c. Gothic d. Rococo

Baroque

What was the place where all the previous movements and styles came together? At the core of all these prior movements, constructivism, futurism, Art Nouveau, Jugendstil, and arts and crafts, was the idea that design could make the world a better place. a. Bauhaus b. Frog Design c. Chicago Institute of Art and Design d. Ulm

Bauhaus

What is this Mies Van Der Rohe steel-framed chair design called? a. Bauhaus Chair b. Barcelona Chair c. MR Chair d. Brno Chair

Brno Chair

Which early American industrial designer said the following: "An industrial designer in today's business world should be a business man, an engineer and a stylist, and in that direct order." a. Henry Dreyfuss b. Raymond Lowey c. Norman Bel Geddes d. Brooks Stevens

Brooks Stevens

This image is an example of what type of architecture? a. brutalism b. formalism c. minimalism d. post modernist

Brutalism

The first type faces were directly modeled from what forms? a. architecture b. calligraphy c. vintage fonts d. Durer letterforms

Calligraphy

In the post-modern era of industrial design, the globalization of design meant: a. Constructing a diverse group of individuals from all over the world to provide design solutions has blurred the lines of a national identity in the look of designed products. b. That successful product design could now occur outside of Germany. c. An individual could make a name for themselves, their designs and their country of origin. d. A team of designers could get together to design a product and promote a specific country or origin from which the design was inspired.

Constructing a diverse group of individuals from all over the world to provide design solutions has blurred the lines of a national identity in the look of designed products.

The professional role of graphic designer evolved in the 1950s to include: a. political advocacy for world peace b. translation of classical Chinese manuscripts c. computer graphics d. creating corporate identities

Creating corporate identities

Which art movement was an artistic and literary movement that grew out of dissatisfaction with traditional social values and conventional artistic practices during World War I? a. dadaism b. modernism c. futurism d. de stijl

Dadaism

In the Netherlands after the First World War: a. De Stijl affiliated artists favored geometric abstraction as a universal visual language. b. De Stijl artists spearheaded a movement to promote realistic images. c. Mondrian and van Doesburg were artists representative of Dutch Expressionism. d. Expressionist art was seen as a way to emotionally heal the trauma of the First World War.

De Stijl artists spearheaded a movement to promote realistic images.

The Chinese writing system contains tens of thousands of distinct characters for which moveable type proved to be quite useful. (T/F)

False

Desiring to move away from old traditions of the past in exchange for the new urban culture that resulted from the Industrial Revolution, this groups work used typography, energetic forms, and chaotic composition to communicate their ideas of the new world. a. Futurism b. DeStijl c. German Expressionism d. Russian Constructivism

Futurism

Who believed that the proportions of the alphabet should reflect the ideal human form? a. William Caslon b. Geofroy Tory c. John Baskerville d. Rudy Vanderlans

Geofroy Tory

Which architectural style is known for pointed arches, ribbed vaulting and flying buttresses? a. Rococo b. Gothic c. Renaissance d. Baroque

Gothic

International Style designers favored the typeface: a. Helvetica b. Times New Roman c. Univers d. Palatino

Helvetica

Which of the founding American industrial designers is best known for his interest in ergonomics? a. Donald Deskey b. Walter Dorwin Teague c. Henry Dreyfuss d. Raymond Loewy

Henry Dreyfuss

Many typefaces we use today, including Garamond, Bembo, Palatino, and Jenson, are named for printers who worked in the fifteenth and sixteenth centuries. These typefaces are generally known as a. Post-modern b. Gothic c. Die Neue Typographie d. Humanist

Humanist

Which organizations contributed to the globalization of product design? a. IKEA and EXPO design centers b. IDEO and Frog Design c. Target and World Market d. Williams- Sonoma and Pottery Barn

IDEO and Frog Design

What style of architecture is considered Bauhaus architecture in the United States? a. formalism b. brutalism c. international style d. minimalism

International Style

The Venetian publisher Aldus Manutius distributed inexpensive, small-format books in the late fifteenth and early sixteenth centuries to a broad, international public. His books used italic types. What purpose did this serve?

It economized printing by allowing more words to fit on a page.

Die Neue Typographie (The New Typography) promoted asymmetry and san serif fonts. Who believed the following: Typography should never be decorative. Its most important job was to relay information as efficiently as possible. The new typography is characterized by the use of sans serif fonts. Preferably, one font in a range of weights and sizes. a. Peter Behrens b. Walter Gropius c. Mies Van Der Rohe d. Jan Tschichold

Jan Tschichold

Who invented moveable type

Johannes Gutenberg

Who made a mechanical metal movable type printing system in Europe, along with innovations in casting the type based on a matrix and hand mould? a. Steve Gutenberg b. Claude Garamond c. Henry Fox Talbot d. Johannes Gutenberg

Johannes Gutenberg

New media industrial design has been heavily influenced by: a. Trent Reznor b. Peter Behrens c. Dieter Ramms d. Jony Ive

Jony Ive

The highlighted area is:

Ligature

The typographical form "serif" and its counterpart "sans serif":

denote presence or absence of small strokes at the ends of letterforms

What is this Mies Van Der Rohe steel-framed chair design called? a. Barcelona Chair b. MR Chair c. Bauhaus Chair d. Brno Chair

MR Chair

One of the first major public expressions of the newfound commitment to showcasing well designed consumer products was this department store's "Art in Trade Exposition" in 1927, which was designed by the scenic designer and Theatre Guild founder Lee Simonson? a. wal-mart b. sears, roebuck and co c. montgomery ward d. macy's

Macy's

This is an example of what type of architecture? a. Neo Classicism b. Baroque c. Modernism d. Gothic

Neo-Classicism

The Chicago Tribune Tower is an example of what type of architecture? a. Post-Modernism b. Baroque c. Neo-Gothic d. Gothic

Neo-Gothic

Who constructed the first roman typeface on the basis of typographical principles, as opposed to the old manuscript models? a. Johannes Gutenberg b. Nicolas Jenson c. Claude Garamond d. William Morris

Nicolas Jenson

Who is considered to be the first industrial designer? a. Walter Gropius b. Walter Paepke c. Mies Van Der Rohe d. Peter Behrens

Peter Behrens

Who is often considered to be the first industrial designer? a. Peter Behrens b. Walter Gropius c. William Morris d. Lazlo Moholy Nagy

Peter Behrens

In the post-modern era, it was an exception to be known as an individual star of design. Which designer was known as such? a. Norman Bel Geddes b. David Kelley c. Philippe Starck d. J Mays

Philippe Starck

What term was supposedly coined after World War 2 by American industrial designers and writers to indicate industry's desire to produce consumer items that would be replaced even before their actual utility expired? a. Planned obedience b. Organized obsoleteness c. Designed deletion d. Planned obsolescence

Planned obsolescence

Which American industrial designer is best remembered for his transportation design. i.e. S1 Locomotive and the Scenicruiser for Greyhound? a. Donald Deskey b. Raymond Loewy c. Henry Dreyfuss d. Norman Bel Geddes

Raymond Loewy

In American Art Nouveau style, Japanese abstraction is melded with a commitment to: a. aroque energy b. classicism c. realism d. expressionism

Realism

Who was the first to NAME an academic program "Graphic Design" in America? a. Hans Allemann b. Inge Druckery c. Rob Roy Kelly d. Wolfgang Weingart

Rob Roy Kelly

What type of architecture is considered a later version of Baroque? This softer and more graceful style was found throughout Germany, Austria, Eastern Europe, and Russia. a. Neo Classicism b. Gothic c. Renaissance d. Rococo

Rococo

During the Second World War, Norman Rockwell helped to popularize a new icon of the war effort named: a. Uncle Sam b. Flash Gordon c. Rosie the Riveter d. Betty Boop

Rosie the Riveter

What type of serif, which is also called Egyptian, transformed the serif form a refined detail to a load-bearing slab?

Slab-Serif

Which typographic style relied on order, mathematical proportions, and a rigid grid structure? a. Swiss Typography b. Post-Modern Typography c. The New Typography d. Guttenburg Typography

Swiss typography

Images of animals were drawn and painted upon the walls of these former subterranean water channels occupied as a refuge by prehistoric men and women. a. the Blau Movement b. the Caves of Lascaux c. Luxembourg d. Detroit

The Caves of Lascaux

Ettore Sottsass created this design group which were known to imbue their creations with whimsical historical references. Their work was THE perfect example of post-modern design. a. The Tubes group b. The Sicily group c. The Nashville group d. The Memphis group

The Memphis group

What is one of the earliest high-quality books in which text and illustrations appear on the same page: a. the journal sentinel b. the Nuremberg Chronicle c. The Luxembourg Chronicle d. the Blau Movement

The Nuremberg Chronicle

In typography x-height is:

The distance between the baseline of a line of type and tops of the main body of lower case letters.

In typography a Counter is:

The enclosed or partially enclosed circular or curved negative space (white space) of some letters such as d, o, and s.

A serif is:

The little extra stroke found at the end of main vertical and horizontal strokes of some letterforms.

In typography "lower-case" means:

The little letters or non-capital letters of the alphabet are these glyphs.

In typography, the Spine is:

The main left to right curving stroke in S and s.

In typography an Ascender is:

The upward vertical stem on some lowercase letters, such as h and b, that extends above the x-height.

What is the primary objective/responsibility for an industrial designer?

To help produce manufactured items that not only work well but please the eye and, therefore, have a competitive advantage over similar products.

Otl Aicher was one of the founders of this design school in West Germany which was considered the successor to the Bauhaus: a. Desden design school b. Basel design school c. Ulm design school d. Berlin design school

Ulm Design School

Which American industrial designer is known for his work on Kodak Brownie camera? a. Walter Dorwin Teague b. Donald Deskey c. Henry Dreyfus d. Raymond Loewy

Walter Dorwin Teague

Which eighteenth-century English printer is know for types that are characterized by crisp, upright characters that recall the fluid strokes of the flexible steel pen and the pointed quill? a. William Caslon b. John Baskerville c. Jan Tschicold d. Giambattista Bodoni

William Caslon

Industrial Design in America proliferated as a result of: a. Korean war b. World War 1 c. World War 2 d. Russian Revolution

World War 2

In contrast to the prevailing style in Zurich, Swiss artists in Basel tended towards:

a less doctrinaire, more flexible approach to design

In contrast to the prevailing style in Zurich, Swiss artists in Basel tended towards: a. a less doctrinaire, more flexible approach to design. b. poetic, whimsical Expressionist works. c. an embrace of Dadaist chaos. d. absolute fidelity to the rules set down in The New Typography.

a less doctrinaire, more flexible approach to design.

What is design? a. a plan for arranging elements to accomplish a particular purpose. b. self directed creativity c. who cares d. mastering a process of creating something

a plan for arranging elements to accomplish a particular purpose.

The Gothic-styled embellishment of the Palace of Westminster by the architect Augustus Pugin provides an example of: a. the failure of Victorian designers to utilize the tried and true principles of such archaic styles b. the role of architecture as a subject of the new technology of photography c. how Victorian designers attempted to "sell" ideas and merchandise without regard to quality d. a tendency of some Victorian designers to romanticize past principles of design, rather than plumb the design inspiration of the "modern" urban world around them

a tendency of some Victorian designers to romanticize past principles of design, rather than plumb the design inspiration of the "modern" urban world around them

In the practice of typography and graphic design in the United States after the Second World War: a. numerous riveting and innovative film posters were produced. b. the variety and whimsy of the work of Alvin Lustig was a prime example. c. most designers were unaware of the New Typography. d. all of the above.

all of the above.

The term "New Media" is a catch all term that officially refers to:

all that is related to the internet and the interplay between technology, images and sound.

The term "typophoto" refers to: a. Expressionist typography b. the kind of formal family photograph preferred by bourgeois Germans of this time. c. an idealized form of communication requiring both photographic images and typography. d. an attempt to create the look of a photograph out of tiny, massed letters.

an idealized form of communication requiring both photographic images and typography

The Suprematists were: a. fragments of the former Russian aristocracy who were also called "whites". b. Russian industrial leaders who sought to overtake the West in manufacturing. c. an early R and B music group out of Detroit. d. artists heavily influenced by Cubism.

artists heavily influenced by Cubism.

Representatives of the De Stijl and the Dada movements: a. collaborated during the 1920s on a series of performances and pubication b. came to blows at the 1925 Paris Exhibition of the Decorative Arts. c. were little affected by the First World War, since most were beyond the age to serve. d. revered past artistic traditions and attempted to incorporate them.

collaborated during the 1920s on a series of performances and publications.

Which classical column style is this? a. corinthian b. tuscan c. ionic d. doric

corinthian

The term "yellow-back" as used in connection with graphic design in the 19th century refers: a. the mass-marketed fiction made possible by new technologies of reproduction b. to hand-colored prints by Currier & Ives which often utilized yellowish backgrounds c. to posters placed back-to-back on yellow-painted kiosks in many urban areas d. in a derogatory way to the use of non-white immigrants as laborers in the new factories

the mass-marketed fiction made possible by new technologies of reproduction

An important connection between the Industrial Revolution and graphic design is: a. vastly overestimated, as graphic design was already a major field b. there was no truly meaningful connection c. graphic design "help wanted ads" seeking factory workers speeded up the revolution d. the stimulus to graphic design, given the increasing need for legible typography to advertise products

the stimulus to graphic design, given the increasing need for legible typography to advertise products

Which classical column style is this? a. doric b. tuscan c. ionic d. corinthian

tuscan

What do majuscules and minuscules refer to in typesetting?

uppercase and lowercase

Post-war German typography:

was stimulated by the founding of the University of Design at Ulm

Post-war German typography: a. was stimulated by the founding of the University of Design at Ulm. b. focused on the actual practice of design rather than its intellectual underpinnings. c. used Fraktur type to evoke a distinctly German ethos. d. was often whimsical in character.

was stimulated by the founding of the University of Design at Ulm.

The public exhibition required at the Weimar Bauhaus in 1923: a. was used by Walter Gropius and others to highlight the new, technologically-rich curriculum. b. cemented the image of the school as a stimulus for mystical, esoteric art. c. unveiled the new, elaborately decorative typography which became a trademark of the Bauhaus Press. d. was highlighted by a poster designed by Johannes Itten.

was used by Walter Gropius and others to highlight the new, technologically-rich curriculum.

What material was used instead of lead, to print large scale letters in early 19th century urban space advertising? a. steel b. nickel c. wood d. stone

wood