digital exam 2

trust factor and hassle factors

About 8% of Internet users don't shop online reporting issues with the

50-60

According to best practices for on-page SEO, what is the recommended amount of characters for the page title?

body {color: black;}

{body;color:black;} {body:color=black;} Correct! body {color: black;} body:color=black;

correct HTML for referring to an external style sheet?

<link rel="stylesheet" type="text/css" href="mystyle.css">

subject's private key.

A digital certificate contains all of the following except the: subject's private key. digital certificate serial number. subject's public key. digital signature of the certification authority.

panda

Google introduced which of the following changes to its search algorithm to weed out low quality sites from search results?

<ul>

How can you make a bulleted list with HTML?

13

Approximately ________ of U.S. Internet users research online but do not buy.

mobile first design

Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following?

systems analysis/planning; systems design; building the system; testing; and implementation.

In order from beginning to end, the major steps in the System Development Lifecycle (SDLC) are:

information requirements

Information elements that system must produce in order to achieve business objectives

people

Search engine optimization (SEO) is best executed when companies focus on what content is important to _____.

AWD

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device? AWD RoR mobile first design LAMP

NFC

Which of the following is a set of short-range wireless technologies used to share information among devices within about two inches of each other?

social search

Which of the following is not a practice that degrades the results and usefulness of search engines? link farms social search click fraud content farms

fred

Which of the following search engine algorithm updates targets websites that violate Google's guidelines?

surveys

A multi-channel marketing plan contains all of the following except traditional online marketing surveys mobile marketing website

Search engine advertising is the slowest growing type of online advertising.

According to the text, which of the following is not true about search engine advertising? The top three search engine providers supply over 95% of all online searches. Search engine advertising is the slowest growing type of online advertising. The click-through rate for search engine marketing has been fairly steady over the years. Spending on search engine advertising constitutes about 44% of all online advertising spending.

marketing analytics.

All of the following are basic functionality provided by e-commerce merchant server software except: marketing analytics. credit card processing. a shopping cart. You Answered a product catalog.

shopping cart

All of the following are basic functionality provided by web servers except: site management tools. data capture tools. a shopping cart. security services.

Zelle

All of the following are examples of cryptocurrencies except: Zelle. Ethereum. Ripple. Monero.

more tactile

All of the following are features of Internet marketing (versus traditional) except More tactile More peer-to-peer More communal More participatory

FTP

All of the following are methods of securing channels of communication except: SSL/TLS. VPN. digital certificates. FTP.

targeted banner ads.

All of the following are online communications used to support the evaluation of alternatives stages of the consumer decision process except: social networks. targeted banner ads. search engines. online catalogs.

multi-browser functionality.

All of the following are website design features that annoy customers except: multi-browser functionality. splash pages. slow-loading pages. pop-under ads.

symmetric key cryptography is computationally slower.

All the following statements about symmetric key cryptography are true except: in symmetric key cryptography, both the sender and the receiver use the same key to encrypt and decrypt a message. symmetric key cryptography is a key element in digital envelopes. the Data Encryption Standard is a symmetric key encryption system. symmetric key cryptography is computationally slower.

Website user interface (UI) refers

appearance and presentation of a website

business objectives

List of capabilities you want your site to have

Better prices, convenience, speed

Online shoppers deciding to purchase online consider utility, which includes

the credit card industry

PCI-DSS is a standard established by which of the following?

types of testing

System testing which involves testing the site as a whole, in the same way a typical user would when using the site. Acceptance testing requires that the firm's key personnel and managers in marketing, production, sales, and general management actually use the system as installed on a test internet or intranet server. A/B testing involves showing two versions of a web page or website to different users to see which one performs better. Multivariate testing involves identifying specific elements, creating versions for each element and then creating a unique combination of each element and version to the test.

cookies

The primary way a website is able to personalize the content presented to a visitor is through the use of:

Crawling

The term for search engines scouring the Internet for content, looking over the code/content for each URL they find is _____.

system functionalities

The types of information system capabilities needed to achieve business objectives

the central point for all marketing messages.

The website function of anchoring the brand online refers to

true

There can be many ad groups in one campaign in Google Ads.

true

There can be many keywords in one Ad Group in Google Ads.

Trust and Utility

What are the two most important factors shaping the consumers decision to purchase online.

Functionality: pages that work, load quickly, and point the customer toward your product offerings Informational: links that customers can easily find to discover more about you and your products Ease of use: Simple foolproof navigation Redundant navigation: alternative navigation to the same content Ease of purchase: one or two clicks to purchase. Multi-browser functionality: site works with the most popular browsers Simple graphics: avoids distracting, obnoxious graphics and sounds that the user cannot control Legible text: avoids backgrounds that distort test or make it illegible

What are there eight most important factors impacting website design? Describe each factor.

Cascading Style Sheets

What does CSS stand for?

Making sure the user's interaction with the site is smooth, streamlined, enjoyable, "frictionless"

What is important for a good website user experience (UX)

<br>

What is the correct HTML element for inserting a line break?

Perform a risk assessment.

What is the first step in developing an e-commerce security plan?

8

When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?

logical design and physical design

Which of the following are the two main components of a systems design?

unit testing

Which of the following involves testing a site's program modules, or sections of a website, one at a time?

unit testing

Which of the following involves testing a site's program modules, or sections of a website, one at a time? acceptance testing system testing unit testing implementation testing

possum

Which of the following is a Google algorithm update related to local search?

AWD

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

RWD works best for sites that have complex functionality.

Which of the following statements about responsive web design (RWD) is not true? RWD can be costly. RWD makes it possible to design a website that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed. RWD works best for sites that have complex functionality. RWD tools include HTML5 and CSS3.

A Distributed Denial of Service (DDoS) attack

____ uses hundreds or even thousands of computers to attack the target network from numerous launch points.

firewall

________ is hardware or software that acts as a filter to prevent unwanted packets from entering a network. proxy server

Nonrepudiation

________ is the ability to ensure that e-commerce participants do not deny their online actions.

systems development lifecycle and what are the five major steps involved?

a methodology for understanding the business objectives of any system and designing an appropriate solution. The 5 major steps are... Systems analysis/planning: identify business objectives, system functionality, and information requirements. System design: hardware and software platforms/come up with a design specification Building the system: In-house versus outsourcing. Testing the system: testing is required whether the system is outsourced or in-house. Implementation and maintenance: systems can break down.

acceptance testing

verifies that the business objectives of the system are in fact working