Digital Marketing

When discussing display advertising, what is an ad network?

A platform allowing the advertiser to advertise on websites within the network

When it comes to email marketing, what do we mean by the term A/B testing?

A/B testing means splitting your audience and sending each of them a different variation of your email

When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

Above them

How is a spreadsheet defined?

An interactive computer application for the organisation, analysis and storage of data

Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?

Apps allow you to send push notifications

Which of these is not a benefit or businesses using fully integrated e-commerce platforms?

Automated complaints process system

When Using Analytics Programmes On Your Website, Which Of These Do Not Fall Under The Category Of A Metric?

Browser users use to access your site

What's the biggest challenge for most businesses when going online?

Developing a plan

When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

Ensure images are of a high quality

When It Comes To Web Analytics, What Insights Can You Gather Using Analytics Tools?

How people interact with your website

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

It can identify how your offering is different in comparison to your competitors

What's The First Step In The Search Engine Optimisation Process For Your Website?

Keyword Research

When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?

Keyword Research

In the world of analytics, the time the user spent on your site is considered which type of data?

Metric

Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? Where your customers go after leaving your website Website hosting servers have their own unique IP address, what does this address consist of?

Numbers

When Creating Video Marketing Content On A Budget, What Is The First Thing You Should Consider Doing?

Planning your content

A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?

Provides search engines with more consistent and clear information about what's on the website

When Fine-Tuning Paid Search Ads, You Change A Broad-Match Keyword To A Phrase-Match Keyword Using Which Symbol?

Quotation Marks

Which of the following is a benefit of Search Engine Marketing (SEM)?

Reach out to potential customers actively looking for your product or service

Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?

Refining their content marketing strategy as they go, taking into account available data and metrics

If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

Retargeting

Which form of targeting would you use to display ads to people who have previously visited your website?

Retargeting

Which Of The Following Is A Benefit Of Search Advertising Over Display Advertising?

Search advertising is shown to customers who are searching for your specific terms

When using a search engine, what is the name of a word or phrase somebody types to find something online?

Search query

How Do You Handle Data In Analytics To Gain Greater Insights Into Our Audience's Behaviour?

Segment

When creating a presentation based on lots of data, what principle should you bear in mind?

Tailor your approach to your audience in order to tell a better story

When using analytics programmes on your website, which of these do not fall under the category of a dimension?

The time a user spends on the site

If You Are Looking To Expand Your Company's Presence Online Internationally, Which Of The Following Should You Consider With Regards To Your Online Content?

Translated but also locally adapted for the audience

Which are the first steps you should consider when constructing an online business strategy?

Understand the target audience

If The Analytics For Your Video Campaign Shows People Are Only Watching The First Few Seconds Of Your Video, What Can You Do To Try And Amend This?

Update the description to tell people more about the video

When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

Use online analytics tools to measure engagement

When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

Use the Google Keyword research tool or Bing Keyword research tool

Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

Where your customers go after leaving your website

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Write some great content they will find useful

What are the benefits of using social media when looking to advertise your business locally?

You can target ads to a specific local audience

There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?

Your content will be put in front of specific audiences

When Looking To Get Noticed Locally Online, What Information Should You Ensure Is On Your Website As A Minimum?

Your physical location details

Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.

accessible | supply chain | legal

Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

hierarchical

Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

use online tools to help you understand where there's a strong demand for your products