Digital Media IA Review Certification Exam CP

VP8

A video compression format owned by Google and created by ON2 Technologies. Latest version is VP9.

Help Icon

Click the three little lines in an app's upper-left corner, choose Settings from the drop-down menu, and then click the Help button, if available, on the pane that appears along the app's right edge.

.jpeg

Compressed Image - Lossy

cool colors

blue, green, violet

hue

color

Alpha Channels

masks, which let you manipulate, isolate, and protect specific parts of an image

Cinepak

Lossy - video codec

Tangible products

only completed movies or books can be copyrighted not ideas.

.PNG

(Portable Network Graphics) Newest web graphic file. Lossless compression. Holds RGB not CMYK.

codecs

A codec is a decoding technology or encoding technology used to compress or decompress files. Examples are lossy (compressed) and lossless (uncompressed)

short cut keys

A combination of keys that will enable quick access to a function or tool in a program/app

Media literacy ethics

Fair Use Agreements

Creative Commons

A kind of copyright that makes it easier for people to copy, share, and build on your creative work, as long as they give you credit for it.

Bezier Curve

Bezier curves are curves that are defined by points and appear smooth. The curve will have a starting and and ending point, and other points push the curve to bend in a certain way

Color Schemes AKA Color Harmonies

Color Harmony, examples are monochromatic, analogous and complimentary

complimentary colors

Colors opposite on the color wheel

Public Domain

Creative work that's not copyrighted and therefore free for you to use whenever you want.

Dithering

If a particular output device (monitor, web page, etc.) cannot display colors within the assigned color profile, a process called dithering peppers in pixels of similar colors to replace the colors that cannot be displayed

ICT

Information and Communication Technology

RAM

Random Access Memory - temporary storage erased when computer turns off. Volatile.

primary colors of pigment

Red, Yellow, Blue (normal color wheel), use when mixing onto fabric or surfaces (use purple light on purple dress to make super purple)

Transform tool in Photoshop can do what?

Shrinks and can take it out of proportion

Project Manager (PM)

assigned by a company executive, responsible for achieving project objectives by creating a TEAM such as a movie or product package

soft skills

employability skills related to communication, attitude, teamwork, and problem solving that are difficult to teach but critical to workplace success

Copyright Law

ensures that the author has rights for images and sounds used in multimedia products are protected and acknowledged. Copyrighted material cannot be used without the owner's permission.

Assets

one example is a spider or wolf image in an animation or a prop and location in a movie production. Your cell phone is an asset

Terabyte

one trillion bytes: terrifying amount!

What skills are needed to manage a project beyond technical knowledge of the product?

oral communication =speaking, writing with correct grammar and spelling

adjustments

photo editors changes color saturation and contrast

RGB

primary colors of light on computer screens

CMYK

printing: cyan, magenta, yellow and black

computer system

processor, RAM, graphics card

Foley Artist

the sound editor who creates or adapts and dubs onto the sound track various ambient or special sound effects.

Cntrl X

to cut

Megabyte

1 million bytes

Kilobytes

1,000 bytes

Gigabyte

1,024 megabytes or 1,073,741,824 bytes

Quick Access Toolbar

A small customizable toolbar at the top of the screen with buttons for common commands such as Save and Print.

media messages

Advertising is a strong influence. Informed consumers know how to analyze information in the ads.

Element of Art

Line, Shape, Color, Value, Space, Texture, Form

AAC

Lossless - (Advanced Audio Coding) highly compressed audio files with very little loss of sound quality and is promoted by Apple on its iTunes Web site

GIF

Lossless format for images and animated images

.mp3

Lossy - A standard format for music files sent over the Internet that compresses music.

.mp3

Lossy - Moving Picture Experts Group Layer 3 Audio

MPEG-2

Lossy - Moving Pictures Experts Group standard of video and audio compression resolutions up to 1280 × 720 at 60 frames per second.

H.264 file

Lossy - a video coding format that is currently one of the most commonly used formats for the recording, compression, and distribution of HD video content like Blu Ray discs

.mp4

Lossy - file format for video.

Marquee Tool

Makes rectangular, elliptical, single row and single column selections.

resolution

Measured in pixels. The higher the resolution, the more clear a photo when enlarged. When printing, usually want to aim for something that is 300 dpi (dots per inch.)

Noncommercial

NC: use but not to make money

No Derivative Works

ND: The work can be copied and distributed, but can't be modified or built upon

.psd

Photoshop Document

Layers

Photoshop file that keeps different parts of the design separate from each other.

MR PHP CUBE

Principles of Design= Movement, Rhythm, Proportions, Harmony, Pattern, Contrast, Unity, Balance, Emphasis =language of design

Color Gradient Fill

Type filled with a gradient of colors.

Fair Use Agreement

Using a computer for good purposes and not to bully or steal.

Share Alike

You can change the content, but you have to let other people use your new work with the same license as the original.

Software interface

a computer program that allows different applications to communicate and exchange data?

backup file

a copy of a file intended as a replacement in case the original file is lost

GRAPHIC/COMMERCIAL ARTIST

advertising and product packaging skills: Photoshop, artistic design, communication, speaking, writing, creativity, computer skills, photography

composition

an arrangement of the the Elements of Design like Contrast, Golden Mean, Rule of Thirds

BMP

bitmap, the extension for bitmap graphics, a bitmap is created using pixels & is considered a paint document

Processor (CPU)

brain of the computer: controls computer processes data, moving it in and out of the memory.

Anchor Point Tool

changes smooth points to corner points and vice versa

analogous colors

colors adjacent to each other on the color wheel

Cntrl C

copy

Copywriter & Art Director

copyright law, management, creativity, computer, writing, communication and research skills

3D animator

creates digital images using CGI software like Adobe animator that are forms not flat shapes

PKZIP

data compression software

Application Programming Interface Designer(API)

designs UI (user interface) and UX (user experience) app or computer systems blueprinting, coding, creativity, communication, computers, high pay$

Cntrl D

fonts or deselect

Secondary colors are

green, orange, violet

Kerning

horizontal spacing between pairs of letters

Monitor File Size and Space

image> Right click = properties Start screen > PC Settings > PC and Devices > Disk Space. You'll see how much space is being taken up in your Music, Documents, Downloads, and other folders, including the Recycle Bin: indicated

Graphics Card

inside a computer it creates the image on the screen

golden mean, golden section

is a proportional ratio that is obtained by dividing a line so that the shorter part is to the longer part as the longer part is to the whole.

Leading Lines

leading lines or perspective lines drive viewers to the subject

Vector Graphics

line and dot software does NOT lose quality when zoomed or resized.

Saturation

purity of color

Communication skills needed to collaborate:

reading, writing, speaking

A/V Specialist

records audio and video, Skills: cables, mixers, electrical equipment OSHA knowledge, computers, photography, music

Raster Graphics

rectangular grids of pixels can not be enlarged

warm colors

red, orange, yellow

Lossless Compression

reducing a file's size without losing any pixel information Example .PSD changed to .png

Compression (files)

reducing the amount of data in a file for storage, emails or social media

Employability Competencies

responsibility (honest), dependability (on time), ethics (knowing right from wrong), respect and cooperation

monochromatic

shades and tints of one color

Anti-aliasing

slight blur to smooth the jagged edges in text and digital images

Lossy Compression

some data is lost, uses less data storage space, example: changing a file from RAW to .jpeg

TIF

tagged image file uncompressed

Color Depth

the number of distinct colors a graphic is capable of displaying

Cntrl V

to paste

Resize

to scale or change the dimensions of the photo

cntrl Z

to undo

Selection tools (Photoshop)

tools to change the image

asymmetrical

unequal

Attribution

use but give credit to creator

Straighten the image

using the crop tool

Technical Writer

writes guidelines and scripts, skills: typing, fonts, formats, spelling, grammar, punctuation

Cntrl -

zoom out