digital sales digital marketing quiz

How big is the influencer marketing industry as of 2022 when this article waspublished? What percentage of brands dedicate budget to influencer marketing?

$16.4 billion, 75%

How much does it cost to implement a CRM solution?

$60mil to $130mil

Salesforce.com features

- 2 modules: classic and lighting experience - trail mix and super badge

examples of social media monitoring

-Social share of voice (i.e. what percentage of the conversation is about you, as opposed to being about your competitors) • Social sentiment analysis (i.e., what's the mood of the conversation) • Social ROI (i.e., how much your dollar investment in social is paying off) • Relevant hashtags and keywords (i.e., which Instagram hashtags or YouTube keywords you might want to use in the future to expand your reach) • Trends (i.e., what is your audience talking about, what new ideas, aesthetics or memes are popping up, are the platforms offering new tools and services, etc.)

What are influencers?

-individuals who collaborate with brands to promote products or services to their audience. -Influencers are paid to endorse or promote a product to their audience, who, in turn, buy the product from the brand. -Almost three-quarters (72.5 percent) of marketers are predicted to use influencer marketing in 2022

types of influencer

1) Nano-influencers: Nano-influencers have the smallest audience size with 10,000 followers or fewer. These people may be experts in very niche areas or people who are just starting their influencer journey. Their audiences may be small, but they are incredibly engaged. 2) Micro-influencers: Micro-influencers have audiences that range from 10,000 followers to 100,000followers. These people are typically niche experts with reasonably large and engaged audiences.They aren't celebrities, and you'd walk past them in the street without knowing who they are. 3) Macro-influencers: Macro-influencers have audiences sized between 100,000 and 1 million followers. These are some of the most accessible influencers with the biggest audiences. They tend to be B or C-list celebrities or online-native influencers who have worked hard to build up a big audience. 4)Mega influencers: Mega influencers have the biggest audiences. Influencers have to have at least 1million followers to be considered a mega influencer. These are usually celebrities who have gained fame offline and translated that into online earnings — think Ryan Reynolds or the Jenners.

types of marketing emails

1) WELCOME EMAILS 2) NEWSLETTER EMAILS 3) LEAD NURTURING EMAILs 4) CONFIRMATION EMAILS 5) DEDICATED EMAILS 6) INVITE EMAILS 7) PROMOTIONAL EMAILS 8) SURVEY EMAIL 9) SEASONAL MARKETING EMAIL

What 4 influencer characteristics were determined in this research to impact engagement?

1. # of followers 2. posting frequency 3. follower-brand fit 4. originality

similarities between paid and organic search

1. Keyword research 2. Landing pages 3. Traffic

What marketing automation is NOT

1. Marketing Automation is Not Spammy Email Marketing 2. Marketing Automation is Not a Tool with a Singular Function 3. Marketing Automation is Not a "Set it and Forget it" Solution

differences between paid and organic search

1. Position 2. Time 3. Payment 4. ROI 5. Share of traffic

digital marketing trends

1. facebook is now meta 2. human centric marketing 3. live stream shopping 4. consolidation of sales automation 5. expanded ecommerce features on tiktok, twitter, pinterest 6. increased user privacy 7. more visibility for branded content on instagram 8. brands will continue to apply inbound marketing strategy 9. position zero in google: no clicks 10. interactive augmented reality in and out of home advertising

steps in search engine processing

1. find keywords 2. put keywords in the page title 3. put keywords in the page URL 4. put keywords in your media description 5. put keywords in your H1 text 6. use keywords in the page's content 7. build links to your website 8. monitor your rank

What 5 questions should you consider when creating a customer strategy?

1. how much time and money can we allocate to CRM? 2. how must our value proposition change to earn greater customer loyalty? 3. how much customization is appropriate and profitable for our strategy? 4. what is the potential value of increasing loyalty of our customers ? How much does it vary by customer segment? 5. If we believe in customer relationships, why aren't we taking steps toward a CRM program today? what can we do next week to build customer relationships without spending a cent on technology?

What are the four pitfalls to avoid while implementing a CRM solution?

1. implementing CRM before creating customer strategy 2. rolling out CRM before changing organization 3. assuming that more CRM technology is better 4. stalking and not wooing customers

What are the 3 strategies the article sets out to help marketers create personalized email marketing campaigns?

1. make your privacy and opt-in policies clear 2. optimize for humans 3. create, test, learn, repeat

What tips does this author offer when planning an email campaign for millennials?

1. mobile is a must 2. timing 3. pictures 4. less is more

What 3 post characteristics impact engagement?

1. positivity 2. includes links to brands 3. announces a new product

reasons to invest in SEO strategy

1. to build relevance and authority 2. to reach a target audience 3. to boost competitiveness 4. more visibility 5. better user experience 6. improve local SEO 7. cost-effective 8. clear results

How many CRM projects don't produce results according to the Gartner Group?

55%

How often do millennials check email?

98% check personal email at least every few hours at work 87% check their work email outside of work

80/20 principle

A principle that maintains that 80 percent of a firm's sales willcome from 20 percent of its customers

CRM customer segmentation strategy

A process of identifying customers that fit into smaller, more homogeneous groups

recency-frequency-monetary analysis

An analysis that reveals customers most likely to buy from a firm in the future because they have made purchases recently, frequently, and in amounts exceeding an established minimum

True or False. More CRM technology is always better

False

characterisitics of influencer marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers-individuals who have a dedicated social following and are viewed as experts within their niche.

Your SEO strategy should incorporate keywords related to your product/service in which of the following places?

Meta description, H1 text, page title

SEO

SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. It aims to improve your website's position in search results pages.

What EI dimension did Mike discuss in his presentation?

Self awareness

social media monitoring

Social media monitoring means tracking hashtags, keywords, and mentions relevant to your brand in order to stay informed about your audience and industry

Customer Lifetime Value (CLV)

The total profit expected from all future sales to a long-term customer

True or False. Marketing automation offers a seemless, omnichannel experience as a benefit to the customer

True

True or False. search engine changes present a big challenge for a marketer's SEO strategy

True

What is email's most redeeming feature?

ability to measure people's attention and how long they sustain

last step in content marketing funnel

action

what do the authors claim are the benefits of CRM when it works?

allow companies to collect data, reduce cost, easier to acquire customers, loyalty

What marketing channels are available through smartphones?

apps, mobile first web-designs, sms campaigns, mobile ad campaigns

What is the optimal posting frequency established in this research?

around 5 posts per week

How long does it take to implement a CRM solution?

at least 24 months, event though one vendor offers CRM in 90 days

marketing automation process steps

attract -> convert -> close -> report

content, marketing funnel

awareness -> interest -> action

What is the great challenge of the current media landscape?

capturing and retaining user attention

what function cannot be automated by social media automation tools?

content creation

What is the problem with mobile apps?

cost and figuring out how to get people to discover and download

first step in which a search engine ranks your content is...

crawling

What should be the first step in the pursuit of a CRM solution and how do you execute it?

create a customer strategy to segment and target audience

the focus of CRM is on...

customers

data fields that may go into a CRM database

demographics, personal imno, transaction data

Why do marketers lean on personalized email marketing?

email is consumer's prefferred way to receive brand communications

common marketing automation workflows

email marketing, behavioral targeting, lead prioritization, and personalized advertising

When ted lasso said be a goldfish, he meant...

forget about things we can't change so we can move on

inbound and outbound digital marketing methods

inbound marketing: centers on creating and distributing content that draws people into your website. outbound marketing: proactively reaching out to consumers to get them interested in a product.

What is the goldilocks effect?

influencers who post infrequently are not seen as up to date sources of info

What organizational processes need to be restructured in order to meet target customers' needs?

job description, performance measures, compensation systems, training programs

who spends more money, new or long-time customers?

long time customers

content marketing

marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when its time to buy what you sell

Why do brands covet millennials?

millennials check email more than any other age group

According to these authors, why do CRM initiatives fail so often?

most executives simply don't understand waht they are implementing, let alone how much it costs or how long it will take

on and off page SEO elements

on page: use intent-based keywords. ex: structured data, external links, URL optimization, HTML code, content, headlines and headers off page: earn inbound links from other websites

is SEO paid or organic search?

organic

CRM

principles, practices, and guidelines that an organization follows when interacting with its customers

Final step in marketing automation process

report

what company has the largest share of CRM?

salesforce.com

marketing automation

software that handles routine marketing tasks without the need for human action

What are the positive consequences for influencers of posting more original content?

stand out, attract more attention, appear more knowledgeable and authentic

How can a marketer "optimize emails for humans first - not robots?"

start with language as you need to focus on the human who will be reading it instead of the robots that will be scanning it

keys to successful CRM implementation

strong executive and business unit leadership, careful strategic planning, clear performance measures, and a coordinated program that combines organizational and process changes with the application of new technology

What are the most popular smartphone activities?

text messaging and web surfing, reading and writing email

Why are consumers concerned about their data privacy?

their data is collected and used everyday

Why is number of followers an important influencer characteristic?

they have a greater reach, seen as more popular and credible and generates higher engagement rates

True or False. An example of a social media marketing goal may be to create awareness for a product/service.

true

Average influencer earnings are lowest on what platform?

twitter

What are the issues with mobile-first web design?

user challenges with format, display option issues

social media automation

using software tools to reduce the amount of time spent on social media tasks that don't require a human touch.

by automating these tasks, teams can...

work better together, provide more personalized, relevant content tp prospects and customers, and save time

SEO strategy aims to improve...

your website's position in search results pages

components of SEO strategy

• An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines .• Successful SEO includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites

good SEO involves

• Identifying relevant keywords with good search traffic potential • Creating high-quality, useful content and optimizing it for search engines and for users • Including relevant links from high-quality sites • Measuring the results

examples of social media automation

• Scheduling posts ahead of time • Curating content for republishing • Resolving routine customer queries • Producing analytics reports

differences between traditional and digital advertising

• Traditional advertising involves offline means of paid promotional campaigns, including magazine ads, billboard ads, posters, TV spots and direct mail, among others. • Digital ads can be interactive, and most include clickable buttons as CTAs (or calls to action) that direct users to landing pages where they can learn more about a product or even complete a purchase. Digital ads can also target more specific segments of a brand's audience, especially when tailored towards user shopping/browsing behavior. Moreover, they offer much more robust and immediate analytics, such as views and bounce rate.

economic benefits of CRM systems

◦ Acquisition costs for new customers are high. ◦ Long-time customers spend more money than new ones. ◦ Happy customers refer their friends and colleagues. Order-processing costs are lower for established customers. Current customers are willing to pay more for products