Digitial Marketing Exam Hootsuite
Let's say you want to create an Instagram ad, and want a high degree of control over budget, targeting, and creative. Which is the best method/tool to use? Facebook Ads Manager Google Ad Words Instagram Ads Manager LinkedIn Ads Manager Boosting Options in the Instagram App
facebook ads messanger
When running a paid ad on Facebook, which of the following is NOT a placement option. the right hand column Facebook Groups in-stream videos Stories Messenger Marketplace
facebook groups
On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________. Auto-Enhance Photo Layers LensFilter Image Boost Map lenses Brandfilters Geofilters
geofilters
When buying an ad for Instagram or Facebook, begin by selecting the ___________ that most closely matches your business needs. (A) 'Tactic' (B) 'Automation Triggers' (C) 'Objective' (D) 'Mission'
objective
_______________would involve serving messages and content organically through your organization's official social channels. (A) ARPU levers (B) Owned tactics (C) Conversion channels (D) Top of Funnel media properties (E) None of these (F) All of these
owned tactics
Social media tactics tend to fall into 3 categories: (A) Paid, Owned, Earned (B) Aimed, Taught, Bought (C) Earned, Borrowed, Acquired (D) Earned, Influenced, Purchased
paid, owned, earned
Which of the following actions can NOT be done in the Hootsuite Planner? editing a message rescheduling a post viewing tags composing a message perform a geo-search
performing a geo-search
Since a business cannot follow their Facebook followers directly, it's important to build a community and demonstrate customer care by _______________. responding to questions and comments from customers on your Facebook post's comment threads quickly and thoughtfully sending each new follower a standardized, formal Facebook message to thank them requesting to follow your business' Facebook followers from your own personal account all of these
responding to questions and comments from customers on your Facebook post's comment threads quickly and thoughtfully
Private Twitter Lists are a great way to _________. engage with industry influencers maintain lists of relevant keywords use relevant industry Twitter accounts to influence your SEO keep up with competitors' content without publicly following them
Keep up with competitors' content without publicly following them
Which of the following statements describes a best practice regarding your Facebook page profile picture? Keep your profile picture consistent Change it every day to keep your followers interested Change once a week and use random images to create visual interest Change it strategically to match your current campaigns
Keep your profile picture consistent
Let's say you're looking to increase the visibility of your company blog. What, in addition to SEO tactics, could you do to make it easy for people to organically find your previously published posts? None of these Paid Boost via Google AdWords for underperforming posts Embed pixels into all old blog posts Link internally to previously published blog posts Email a blog link to all captured leads Hire a skywriter and graffiti artist
Link internally to previously published blog posts
_______________ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging. A) LinkedIn groups B) LinkedIn Products and Services Tabs C) LinkedIn Showcase pages D) LinkedIn Featured Products
LinkedIn Showcase pages
_______________ work best for communities that include seasoned practitioners and professionals who are willing and able to share their expertise.
LinkedIn groups
What's the difference between a Stream and a Board? Streams are for searching out conversations, whereas Boards are for publishing content to your audiences. Boards are for searching out conversations, whereas streams are for publishing content to your audiences. Streams display content from your social networks, and Boards house a collection of streams. Streams provide account analytics, Boards are where geo-searches are performed.
Streams display content from your social networks, and Boards house a collection of streams.
Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? the content library tabs and streams the compose box the apps directory
The Boards and Streams area
What must be enabled in Hootsuite for Instagram Stories to publish successfully? Direct Publishing Notifications Super-admin organization permissions The Mobile Publishing workflow The Instagram Stories integration
The Mobile Publishing workflow
Instagram allows you to include clickable links in the following area(s): A) Website Field and Bio Field B) Custom Location Field and Website Field C) Website Field D) Website Field, Captions, Comments, and Username Field
Website Field
What is a unique feature of an Instagram Business account versus a Personal Account? You can include at least one contact option, in the form of an email, phone number, or street address. They allow you to send private messages to your entire follower list. You receive 5 free boosted posts per month. You can delete comments left on your posts. Your posts will be prioritized in your followers' newsfeeds.
You can include at least one contact option, in the form of an email, phone number, or street address.
On your Facebook Page, which feature would you use you want to provide your followers with the ability to Shop Now, Sign Up, or Contact Us. instant conversion 'featured likes' column call-to-action button Like-gating third party app integration
call to action button
You have just uploaded a 4 minute video clip into your InstagramTV (IGTV) channel. You've added hashtags in the description to support discoverability. What's another tactic you could have used to surface this video to your followers? Use the IGBoost feature to put paid advertising spend behind the IGTV video. Send the video via Direct Message to all your followers. Use relevant keywords in ALL caps in the IGTV video description. Enable automatic publishing of a 60-second preview of the video in your feed.
enable automatic publishing of a 60-second preview of the video in your feed.
When pitching your budget to decision makers, focus on conveying two things; first, demonstrate ROI from the current year, and second: showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year. emphasize how much more efficient your team is with resources than the company as a whole. emphasize how much your team deserves, given how hard they work. highlight shortcomings caused by lack of budget in the previous year.
Showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.
When thinking about influencers you'd like to attract to your brand's community, what is the most important criteria to think about? A) Someone who has expressed distaste for your competitors B) Their sum total of followers, friends etc. C) Someone who can contribute their trusted insight to your community D) Someone whose remuneration requirements are within the allotted budget in your social media strategy
Someone who can contribute their trusted insight to your community
A benefit of using the Post Performance area within Hootsuite Analytics is that it shows suggested copy for creating high performing posts anticipated trends for your future posts, based on past performance stats for posts published both natively and through Hootsuite your share of voice for keywords and hashtags
stats for posts published both natively and through Hootsuite
_______ are created within ________, similar to how you create individual files within a broader file folder. Libraries; Engagement Tabs; social networks Streams; tabs Engagements; Publisher Arrows; columns
streams, boards
Select the 4 features that are available on the Hootsuite Mobile app Planner Insights Streams Team Metrics Compose Inbox & Settings Impact
streams, publisher, composer, inbox and settings
When posting on your social networks, it's important to: A) use exactly the same wording to maintain consistency of voice B) tailor messages to the unique strengths of each platform, where possible C) post a message on all platforms at the same time to make gathering metrics more accurate D) none of the above
tailor messages to the unique strengths of each platform, where possible.
When running an employee advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. Which of the following is not a common metric that program managers will look at? new employee recruitment and sales leads generated advocate engagement, which is measured by weekly and monthly active participants % decrease in cost per click and cost per impression social reach, which is a measure of the volume of content being shared to all different social networks website traffic resulting from employee shares, which can be measured through the use of UTM links
% decrease in cost per click and cost per impression
When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite? 1 day 2 hours 10 min 30 min
10 min
When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first. 120 characters 140 characters 200 characters 60 words 140 words
140 characters
What are the length restrictions when posting video content to the main feed of your Instagram account? 1 second to 15 seconds 3 seconds to 60 seconds 2 seconds to 5 minutes 1 second to 30 seconds 5 seconds to 2 minutes
3 seconds to 60 seconds
Research shows that most Facebook users are on mobile, and engagement declines dramatically with longer posts. A rule of thumb, you should aim to write posts that are around ________. 140 characters 280 characters 50-60 characters 480 characters
50-60 characters
To place a video ad over YouTube videos, which option would you choose? A video campaign through Google Ad Experience A video ad card through Twitter Ads A video ad-type through Facebook Ads Manager A video campaign through YouTube's Creator Studio
A video campaign through Google Ad Experience
Which of the following would best be used to make your Instagram Story more discoverable? Adding hashtags and keywords. Using metatags and a description. Adding keywords and pins. Using branded templates and metadata. Adding a location and hashtags.
Adding a location and hashtags.
Social media objectives should flow from, and directly support, social media tactics adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound) adhere to the CCAF framework: context, challenge, activity, feedback be finalized early, so marketing goals can be designed around them be independent of competing marketing and organizational goals
Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound).
What is NOT an advantage of managing Instagram with Hootsuite? Managing your scheduled Instagram content alongside scheduled posts on your other social networks Auto-generate content that's similar to your competitors' highest performing posts Access to advanced analytics tools to optimize your Instagram strategy Building and scheduling many Instagram posts in one place The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place
Auto-generate content that's similar to your competitors' highest performing posts
Let's say that you want to put paid advertising dollars behind any post you've published in the past week that contains the word "excellent", has an image, and received over 500 Likes. What feature in Hootsuite's Promote tool would you use to accomplish this? Automation Triggers Automatic Performance Advertising "Build Your Own" audience Post Performance Audience Discovery
Automation Triggers
Which two methods can be used when publishing an Instagram Business post in Hootsuite? Direct Publishing and Mobile Notification workflow Auto-publishing and the Manual Publishing workflow Proxy Publishing and the Manual Publishing workflow Direct Notifications and Auto-publishing
Direct Publishing and Mobile Notification workflow
Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround? To start a new line in your bio, hit the space bar 5 times quickly Insert a period in it's own line between two blocks of text Insert a forward slash and backslash in between the blocks of text requiring a line break Draft your bio using the notes app on your device, then paste your formatted copy into the bio field. Hold down the shift key when you're drafting your bio
Draft your bio using the notes app on your device, then paste your formatted copy into the bio field
Let's say you're working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use? Duplicate a Campaign Array a Post Draft Variant Duplicate a Draft Cascade a Message
Duplicate a Draft
You're a social media manager for a hotel chain that's planning a campaign to raise awareness about a new hotel location. Which of the following are examples of S.M.A.R.T. objectives that could support an awareness campaign like this? (PICK TWO) Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel. Experiment with 3rd Party Software Tools. Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1. Boost 5 Facebook Posts about the hotel that are already performing well organically. Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.
Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1, Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.
When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network. Snapchat Biographies, Twitter Lists Twitter Demographic Analytics, Facebook Geo-Targets Instagram Market Insights, Twitter People Metrics Instagram Post-Locator, Facebook People Manager Facebook's Audience Insights, Twitter Analytics
Facebook's Audience Insights; Twitter Analytics
To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, which Hootsuite feature should you use? Hootsuite campaigns geo-targeted messages location tags internal/external tagging the Hootsuite Surveillance feature geo-search streams
Geo-search streams
Individual Instagram Stories have a limit of 15 seconds for video content. However, using Instagram's segments tool, you can record a longer video. The Segments tool then automatically splices this longer video into 15 second segments, that will play consecutively for your viewers. To do this, simply: Upload the longer video into the bulk uploader. Add the longer video segment into a branded template. Hold down the record button for the duration of your take. Enable 'Segments' under 'Story Settings'.
Hold down the record button for the duration of your take.
Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts? Hootsuite more accurately estimates the dollar value of a like, share, and retweet. Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights. Hootsuite has an 'auto-engagement' feature that interacts with your followers Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace more accurately than social networks' native AI functionality.
Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace
to grow your community on Twitter, we suggest that you A) Follow every person who has ever mentioned your company name B) Tweet everyone you know in your industry who might like your products C) Monitor conversations related to your industry and follow people whose interests align with what your community offers D) Twitter should not be used for community building
Monitor conversations related to your industry and follow people whose interests align with what your community offers
identify the order of the elements below that most accurately reflects their relationship to each other. Departmental Goals, Organizational Goals, KPIs, Social Media Goals, Social Media Objectives Social Tactics, Social Media Objectives, Social Media Goals, Departmental Goals, Organizational Goals Organizational Goals, Social Media Objectives, Social Media Goals, Social Tactics, Departmental Goals Social Media Goals, Social Media Objectives, KPIs, Organizational Goals, Departmental Goals Organization Goals, Departmental Goals, Social Media Goals, Social Media Objectives, Social Media Tactics
Organization Goals, Departmental Goals, Social Media Goals, Social Media Objectives, Social Media Tactics
_______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels. Enterprise Tactics Paid Tactics Owned Strategies Top of Funnel Conversions Earned Goals Influencer Strategies
Paid tactics
Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard? send a direct message to a user publish an outgoing message with photos like and reply search for hashtags or keywords retweet and like
Publish an outgoing post with photos
Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? Boolean operators after the phrase asterisks around the phrase ampersands before the phrase quotation marks around the phrase
Quotation marks around the phrase
Say you're managing Instagram for an organization, and don't have access to its Facebook Page. How would you finish the setup process? Create a fake Facebook Page for the organization that you can access Connect the Instagram account to your own personal Facebook profile instead Ask the owner of the Facebook Page to add you as an Admin or Editor to their page Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only
Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only, Ask the owner of the Facebook Page to add you as an Admin or Editor to their page
What is the most popular feature of Hootsuite? the ability to automate all your social media activities (i.e., Autopilot) the ability to schedule and publish messages to multiple accounts at once geo-locating conversations and geo-targeting messages social media analytics and metrics
Scheduling and publishing messages to multiple accounts at once
What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization's social accounts to key stakeholders? the Insights feature the Reports feature Social Return Transparency the Social Data Share feature the Metrics module SOC_ROI_DIST
The Reports feature
With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets? (A) To prevent all of your content data from being stored in the same place. (B) To allow for more accurate social media budgeting projections. (C) To more easily track the ROI of your social media content program. (D) To make keeping track of ad spend and budgeting easier and more efficient. (E) To more easily identify the tools and vendors that will need to be engaged. (F) To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly.
To allow yourself flexibility to accommodate new social media trends that might appear unexpectedly.
why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard? to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define. to approve or delete incoming comments on your channel or specific videos to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience to view analytics on your YouTube channel and videos
To approve or delete incoming comments on your channel or specific videos
What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a Instagram personal account? You can publish posts directly from the Hootsuite Dashboard, without your mobile device. Business accounts get increase organic reach. Hootsuite offers business accounts additional privacy features You can post longer videos
You can publish posts directly from the Hootsuite Dashboard, without your mobile device.
'Hootsuite Organizations' is a collaboration tool for teams to collectively manage social media activities a network of partner companies who make apps for the Hootsuite platform a consulting service provided by Hootsuite to Enterprise clients Hootsuite's parent company a consortium of companies who own the internet
a collaboration tool for teams to collectively manage social media activities
When planning out your YouTube publishing schedule, stick to ___________________________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect. A) a consistent length and production quality B) a flashy production style and highly variable publishing times C) re-sharing curated content D) a variable length and production style
a consistent length and production quality
Brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally, ____________. a database of advocate's social media handles and passwords a metrics and Reporting Game Plan a compensation plan for advocates a plan for continued engagement a geographic advocate acquisition strategy
a plan for continued engagement
When dealing with negative sentiment, you should: Ignore it, the customer will probably forget about it Address it quickly, and take the conversation to private messaging as needed Ask your brand advocates to target the customers message with hostile replies Check to see if the customer's problem is the company's fault. If not, let them know
address it quickly and take the conversation to private messaging as needed
What Hootsuite resources would you use to learn best practices for managing your Social Accounts using the Hootsuite dashboard? (A) Hootsuite Help Centre (B) Hootsuite Blog (C) All of these (D) Hootsuite Academy
all of the above
The Hootsuite Inbox is used for (A) saving a collection of regularly used responses, so you can reply faster (B) all the options in this list (C) responding directly to comments made on a thread (D) getting a quick overview of public and private messages received on your social accounts.
all the options in this list or getting a quick overview of public and private messages received on your social accounts.
In Hootsuite Inbox you can view ____________ on connected social media accounts. (A) all reactions, views, and comments (B) private messages only (C) both public and private messages (D) public comments only
both public and private messages
Let's say you're evaluating a customer of your organization as a potential brand advocate. In addition to the three R's, what's another criteria you could use to determine whether this person would represent your organization well? brand affinity political values influencer connections brand rub number of followers all of these
brand affinity
When engaging with your community, it's important to keep your ___________ in mind and let it guide your response. conversion goals brand's voice and mission sales pitch personality organization's KPIs
brand's voice and mission
When you share an Analytics Report with a team member, you can allow them to adjust the parameters of the report. To enable this level of collaboration, set the permission to default custom unlimited permissions can edit
can edit
Before launching a paid social advertising campaign it's best to have: clear business objectives, a well defined target audience, multiple ad variations a very niche audience, an idea of what you want the campaign to achieve, and one high quality ad multiple business objectives, a large audience, multiple ad variations at least three marketing objectives that need to be supported in order to take advantage of volume pricing
clear business objectives, a well defined target audience, multiple ad variations
When using the Hootsuite Planner, the fastest way to compose a new post is to (A) press "command N" for new and begin typing (B) exit Planner and open the Composer (C) click on a time slot and choose new post (D) create a new stream and click the plus sign
click on a time slot and choose new post
Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, create a dedicated ________________ for that conversation to stay on top of the action. comment stream private message stream geo-targeted auto-response auto-assigment external tag
comment stream
To get the most out of using Instagram Business Account with Hootsuite, what must you do first? Create a brand new Instagram Business account, specifically to be used in Hootsuite Satisfy Hootsuite's Influencer criteria when signing up Go to Instagram natively and tap the Hootsuite icon in your settings Populate your Instagram account with a bio, profile picture, and at least 5 images or videos Connect your Instagram Business account to your Facebook Business Page in Hootsuite
connect your Instagram Business account to your Facebook Business Page in Hootsuite
A key tool to achieving your social marketing goals is a strong ___________ which acts as a game plan for coordinating, creating, and distributing your organization's _________. ads platform; banner ads advocate relationship program; brand goals content strategy; content messaging interface; key messages none of these social media strategy; mission
content, strategy content
Shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals. published curated created amplified promoted verified
created
Which of the following IS a component of a social media strategy? Prospecting Strategy for Sales Leads Website Maintenance Organization of networking events Crisis Management Plan
crisis management plan
What element of a Crisis Management Plan defines the process that should unfold once an issue or crisis is identified? Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume? traditional if then branches decision tree Venn diagram flow chart none of these hypothetical imperatives
decision tree
LinkedIn offers a type of paid advertising where a post is promoted in your target audience's HomeFeed, but is NOT published on your LinkedIn Homepage. lead ads direct sponsored content dynamics content dynamic ads sponsored content
direct sponsored content
In order to cement positive relationships with your brand advocates on Twitter, you should: engage with their online content and give public shout outs to recognize their support empower them to unfavorably review competitors products in a public form (e.g., Yelp) provide an honorarium for each positive mention they make about your brand offer to employ negative SEO practices to help them move their business interests forward
engage with their online content and give public shout outs to recognize their support
T/F Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally.
false
The value of social advertising lies in the large audience size your company has the potential to reach and the ______________________ social ad platforms offer. A) negative SEO benefits B) integration with print and TV campaigns C) finely tuned targeting capabilities D) collaborative relationships
finely tuned targeting capabilities
When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using: popular snippets from popular videos, and recognizable songs creative commons licensing and URL parameters all the options available to you under Monetization settings URL parameters, video cards, and clickable overlays high quality thumbnails, well written titles and descriptions, and relevant metatags
high quality thumbnails, well written titles and descriptions, and relevant metatags
If you're editing a photo in the Instagram app, and need the bright areas of the image to be brighter without affect the dark areas, which filter would you use? Highlights Contrast Fade Saturation Brightness Colour
highlights
If you encounter a question on social media channels to which you don't have an answer, what is the best way to respond? A) confidently - it's best to take your best guess at an answer, and convey it with confidence B) dismissively - if you don't know the answer to a question, it's likely not an important concern C) vaguely - it's best to avoid admitting to customers that you don't know the answer D) honestly - explain you don't have an answer, but that you'll get back to them with it
honestly - explain you don't have an answer, but that you'll get back to them with it
Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization's 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task? (A) Hootsuite Inbox (B) Drafts (C) Owly Link Shortener (D) Hootsuite Photo Editor
hootsuite inbox
Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor In the Composer, after selecting a photo to post. In the Promote area, for editing creative for paid ads. All of the options in this list Under "Edit Asset" in the Content Library.
in the Composer, after selecting a photo to post.
Which of these is NOT a best practice for increasing engagement on LinkedIn posts? add visual content to your posts include 10+ hashtags in your posts post content regularly upload your videos directly into LinkedIn name the professions you want to target in the post's copy
include 10+ hashtags in your post
Public Twitter Lists are best used to follow: brand mentions Competitors industry influencers keywords
industry influecners
In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image to a post? picking an image from the Media Library uploading it directly from your computer insert an image from an Instream Tweet uploading from a Hootsuite Integration (e.g., Adobe Experience Manager
inserting an image from an Instream Tweet
If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform. Google+ LinkedIn Tumblr Pinterest Instagram
When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you'll get more views and engagement if your video ________________. uses unusual lighting and sound effects. is longer and repeats key points. is full of interesting transitions and editing techniques. includes a pdf attachment with details from the broadcast. is short and action packed.
is longer and repeats key points.
Publishing to Pinterest with Hootsuite saves time because it automatically edits any image you upload to a more 'pin-able' version it automatically edits any image you upload into Pinterest specific dimensions. you can schedule and post to multiple Pinterest accounts and boards at the same time it guarantees your pin will receive more engagement than positing natively the composer window suggests popular content for you to repin
it automatically edits any image you upload into Pinterest specific dimensions and you can schedule and post to multiple Pinterest accounts and boards at the same time
When taking photos for your social channels (e.g., Instagram) you can add depth, by using roads, buildings, or bridges to create a pathway that leads the viewer's eye to a single spot. This is best described as: 3D Technique planar scaling depth illusion grid planing leading lines
leading lines
Which one of the following is not a use case for the 'Hootsuite Organizations' feature? (A) facilitate team collaboration to address customer feedback on social media (B) plan the content publishing schedule in a calendar format (C) control off-brand or offensive posts and trigger corrective action limit access to social network passwords (D) specify what actions team members have permission to perform in Hootsuite
plan the content publishing schedule in a calendar format
When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session. A) Recommended Content B) Cascades C) Suggestions D) Libraries E) Playlists
playlists
The Facebook page moderation feature: A) prevents a user from posting too many comments on your wall B) prevents a user from expressing negative sentiment about your brand C) prevents comments that contain certain words from being posted D) none of the above
prevents comments that contain certain words from being posted
A social media policy is intended to outline what social media strategies and tactics that will be pursued in the coming year mandate the required amount of social media promotion employees must do on the behalf of the company provide guidelines for appropriate and inappropriate use of social media by company employees outline the ways in which sales and marketing activities will support social media initiatives in the coming year
provide guidelines for appropriate and inappropriate use of social media by company employees
To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ________________ stream. Search published comments Replies YouTube engagement moderate
published comments
if you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use? Publisher Inbox Engagement Approvals Queue Assignments Content Library
publisher
What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite? Implement a robust approval process with multiple touch points so every team member has input Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing Schedule Stories in the Planner so they can be reviewed and edited by the approver directly Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories
schedule stories in the planner so they can be reviewed and edited by the approver directly
The Hootsuite Bulk Composer enables you to Produce AI-generated SEO positive copy, to maximize the capture of search traffic "Bulk-Approve" large numbers of posts composed by team members across your org schedule up to 350 posts at once, including existing scheduled posts add metadata to all YouTube videos in a previously published playlist send out hundreds of personalized direct messages to your Twitter and LinkedIn followers
schedule up to 350 posts at once, including existing scheduled posts
You can do all of the following actions in the Hootsuite Composer, except schedule when your message should publish convert a web address into a shortened, trackable owly link track character count limits for the social networks your posting to search for mentions of your company name pick the social profiles to which you want to publish your message
search for mentions of your company name
You should use the 3 R's, Relevance, Reach, and Resonance to help you evaluate advocacy candidates. Resonance refers to ________________. the amount of times per day they post to social media networks the level of engagement they have with their audience the number of languages they can communicate in the amount of interesting content, such as gifs, that they use the amount of re-tweets they get
the level of engagement they have with their audience
You should use the 3 R's, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________. the level of engagement they have with their audience the amount of interesting content, such as gifs, that they use the number of languages they can communicate in the amount of re-tweets they get the amount of times per day they post to social media networks
the level of engagement they have with their audience
The key question you want to keep in mind while undertaking a social media audit is: "What value is your organization adding to your customers through social media now vs. _______________?" the number of followers you gain per quarter the value your customers are providing to you the value you want to be adding the amount you spent acquiring them the maximum revenue you can extract from customers in exchange
the value you want to be adding
Your profile picture should be easily recognizable, even at ________ size. Your _________ is usually the best choice. thumbnail and logo thumbnail, thumbprint Pixel, landing page thumbnail, products page Billboard size, logo
thumbnail and logo
When taking photos using your phone, why is it important to tap the subject of the photo on the screen before taking the picture? (A) To properly bring the subject into focus. (B) To balance the colours. (C) To sharpen the background. (D) To soften and enlarge the subject.
to properly bring the subject into focus
The purpose of the social profile picker in the Hootsuite Composer is to to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard to create a network specific search stream in the Engagement area to monitor account activity on your social networks connected to Hootsuite to select the social profiles to which you want to publish your message
to select the social profiles to which you want to publish your message
Your social content strategies should vary by network. For example, your post frequency and volume can be much larger on _________ than other networks. This makes ___________ a great place to post the same piece of content multiple times and recycle evergreen content. Instagram MySpace LinkedIn Facebook Twitter
Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. What Twitter feature could you use to group together similar people and topics to keep up with activity. twitter streams twitter spaces publishing the image on your Instagram account twitter lists twitter groups
twitter lists
In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for targeting paid advertisements to the user more accurately. feeding data into Hootsuite chatbot for more human-like responses. gathering marketing analytics on the user's behaviour. understanding the full context of the most recent exchange, so you can reply appropriately.
understanding the full context of the most recent exchange.
A social media manager for Athene Suites Hotels has gathered hundreds of vacation photos submitted by followers of the organization's Instagram account. The best of these photos will be posted on the channel in an upcoming campaign that celebrates customers. Which term best describes these photos: Audience curated images User-generated content Visually Curated Media User-discovered Media
user generated content
______________________ are a YouTube feature that show up at the end of your video and can be used to lead visitors to a landing page once they have finished watching it. Metatags Video Cards Landing Page Re-directs Caption Files Channel Trailers
video cards
Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate and share relevant content produced ___________. in previous decades in other industries within their organization by their competitors in print form none of these
within their organization
When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this? Business profiles that are linked to Hootsuite are more discoverable on Instagram natively Profile metrics for Personal Instagram accounts require 10K+ followers Business profiles allow you to upload videos that are more than 60 seconds long You can publish directly to Instagram without using your phone or the Instagram app
you can publish directly to Instagram without using your phone or the Instagram app