Do You Want A Mobile Site Or App?
What Are Mobile Apps Useful For?
A deeper re-engagement with existing customers
What Mobile Sites & Apps Can Include
Access phone contact list Access camera Request user location Access phone media Adjust to screen orientation Monetize with ads and subscription fees Homescreen icon Deep links to web page content
What are Mobile Sites Good For?
Acquiring new customers and inspiring new relationships
Mobile Sites - Ease of Update?
All site visitors always see newest version
Mobile Apps Definition
Are native applications that must be downloaded and installed on mobile devices
Mobile Sites Definition
Are websites built for mobile devices Work on all devices and can be accessed by a wider audience
What Mobile Apps Can Include for Mobile Sites
Background sync Bluetooth support Near-field-communication support Splash screen
What Mobile Sites Can Include for Mobile Apps
Deep links into apps
Mobile Apps - Ease of Update?
Difficult, every user must consent to any update
Mobile Sites
Easy to discover? Development cost and effort? Ease of update? Analytics and conversion tracking? Ease of distribution?
Mobile Apps
Easy to discover? Development cost and effort? Ease of update? Analytics and conversion tracking? Ease of distribution?
What does this Mean for my Customers?
It means that you can give new and loyal customers alike rich app-like experiences - without them needing to install anything at all
Mobile Sites - Development Cost and Effort?
Less, build once in HTML5 and run on any device and platform with browser and connection Usually significantly cheaper to develop
Why do I Need A mobile Site or App?
Mobile has a unique ability to meet consumers in all the micro-moments of their consumer journey Consumers are in motion and their attention is being called away all the time
Mobile Apps - Analytics and Conversion Tracking?
More more effort Can require adding a software development kit (SDK) to your app
Mobile Apps - Development Cost and Effort?
More, most build dedicated app for each operating system and update for OS updates Also requires separate development teams for iOS and Android
Mobile Apps - Easy to Discover?
No, customers must come looking (search an app store)
Mobile Sites - Analytics and Conversion Tracking?
Require less effort Existing metrics tools can extend to your mobile site
Mobile Apps - Ease of Distribution
Require more effort May require approvals, revenue sharing and marketplaces
Mobile Sites - Ease of Distribution?
Requires less effort Requires no approvals, revenue sharing or marketplaces
What are Mobile Apps Good For?
Servicing and engaging existing customers and retaining current relationships
What is the Right Mobile Experience?
The one that can best reach your target audience and help guide them along their consumer journey
Progressive Web Apps
They have the reach of a mobile website with the engaging experience of a mobile app Many popular mobile app features can be included with mobile sites
Mobile Sites - Easy to Discover?
Very easy to discover Customers can stumble on it while browsing
Should I Build a Mobile Site or Mobile App?
Your objectives are the best decider
