DS 3841 MIS TTU Exam 4 Chapter 10, 11, 12

Which of the following systems support a manager's role as leader of an organization? A) DSS B) Telepresence systems C) E-mail D) MIS E) ESS

B) Telepresence systems

10) The effort required to locate a suitable product is called: A) price discrimination. B) search costs. C) menu costs. D) shopping costs. E) location costs.

B) search costs

Checking store inventory is an example of a(n) ________ decision. A) procedural B) structured C) ad hoc D) unstructured E) semi-structured

B) structured

Which of the following seeks to enhance human perception by combining a live direct view of the physical world with computer-generated images? A) AR B) VRML C) CAD D) KWS E) LMS

A) AR

What is the first value-adding step in the knowledge business value chain? A) Acquire B) Data and information acquisition C) Store D) Disseminate E) Apply

A) Acquire

Which type of intelligent agent models the behavior of consumers, stock markets, and more, by seeing them as autonomous agents that follow relatively simple rules for interaction? A) Agent-based modeling B) MOOC C) AR D) VRML E) Genetic algorithm

A) Agent-based modeling

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet? A) B2C e-commerce B) B2B e-commerce C) C2C e-commerce D) M-commerce E) P2P e-commerce

A) B2C e-commerce

Craigslist is an example of: A) C2C e-commerce. B) B2B e-commerce. C) B2C e-commerce. D) M-commerce. E) P2P-commerce.

A) C2C e-commerce

Which of the following stores descriptions of past experiences of human specialists in a database for later retrieval when the user encounters a situation with similar characteristics? A) CBR B) Fuzzy logic C) Data mining D) LMS E) Expert systems

A) CBR

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information? A) Community provider B) Service provider C) Market creator D) Transaction broker E) Portal

A) Community provider

________ are visual tools for presenting performance data in a BI system. A) Dashboards and scorecards B) Parameterized reports C) Reports and the drill-down feature D) Scenarios and models E) Ad hoc report creation

A) Dashboards and scorecards

The role of entrepreneur falls into which of Mintzberg's managerial classifications? A) Decisional B) Informational C) Interpersonal D) Symbolic E) Leading

A) Decisional

Which type of information system uses data visualization technology to analyze and display data for planning and decision making in the form of digitized maps? A) GIS B) DSS C) Location analytics D) Executive support systems E) GDSS

A) GIS

Geoadvertising sends ads to users based on their: A) GPS locations. B) home addresses. C) shopping preferences. D) website behaviors. E) Google Maps settings.

A) GPS locations

Which of the following companies is not identified in the text as one of the leading producers of business intelligence and analytics products? A) Google B) Microsoft C) SAP D) IBM E) SAS

A) Google

Which of the following is the largest mobile advertising market? A) Google B) Yahoo C) Facebook D) Microsoft E) Twitter

A) Google

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information? A) Information density B) Richness C) Customization D) Interactivity E) Global reach

A) Information density

What standards are referred to when discussing universal standards as a unique feature of e-commerce? A) Internet technology standards B) Common spoken and written languages C) Universal measuring standards D) Universal advertising and media format standards E) EDI standards

A) Internet technology standards

Specialized systems built for knowledge workers charged with discovering and creating new knowledge for a company are called: A) KWS. B) LMS. C) wikis. D) COPs. E) enterprise-wide knowledge management systems.

A) KWS

What is meant by the statement "knowledge is sticky"? A) Knowledge is hard to move. B) Knowledge is universally applicable. C) Knowledge works only in certain situations. D) Knowledge is intangible. E) Knowledge is difficult to replace.

A) Knowledge is hard to move

Which of the following is not one of the five classical functions of managers? A) Leading B) Deciding C) Planning D) Organizing E) Controlling

A) Leading

________ attempts to leverage the fact that there is always some demand, however small, for a product. A) Long tail marketing B) Behavioral targeting C) Crowdsourcing D) Demand prediction software E) Lead generation marketing

A) Long tail marketing

Which of the following has a large number of sensing and processing nodes that continuously interact with each other? A) Neural network B) Expert system C) CBR D) Fuzzy logic system E) Genetic algorithm

A) Neural network

Which of the following are most likely to rely primarily on production reports for their decision-making needs? A) Operational supervisors B) Senior managers C) Analytic modelers D) Business analysts E) Executives

A) Operational supervisors

Which of the following would not be considered semistructured knowledge? A) Request for proposals B) Voice mail C) Videos D) E-mail E) Brochures

A) Request for proposals

Which of the following statements best describes the term business intelligence? A) Software developed exclusively for business management B) The tools and techniques used to analyze and understand business data C) The infrastructure for collecting and managing business data D) Information systems involved in business decision making E) Enterprise systems used to make business decisions

A) Software developed exclusively for business management

Forward chaining is: A) a strategy for searching the rule base in an expert system that begins with information entered by the user. B) the programming environment of an expert system. C) a method of organizing expert system knowledge into chunks. D) a strategy for searching the rule base in an expert system that begins with a hypothesis. E) a programming algorithm used to create a virtual world using VRML.

A) a strategy for searching the rule base in an expert system that begins with information entered by the user

A MOOC is: A) a type of online course. B) an intelligent technique. C) a VR system. D) a machine learning system. E) a type of content management system.

A) a type of online course

Genetic algorithms: A) develop solutions to particular problems using inheritance, crossover, and mutation. B) represent knowledge as groups of characteristics. C) do not work for most problems. D) are based on logic. E) seek to emulate a human expert's way of solving problems.

A) develop solutions to particular problems using inheritance, crossover, and mutation

Removing the business process layers in a distribution channel is called: A) disintermediation. B) BPR. C) market segmentation. D) network effects. E) market transparency.

A) disintermediation

All of the following are examples of firms that use the community provider Internet business model except: A) eBay. B) Facebook. C) Twitter. D) Instagram. E) Pinteres

A) eBay

Which of the following best illustrates the transaction fee revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. C) Pandora provides basic services for free, but charges a premium for advanced services. D) Apple accepts micropayments for single music track downloads. E) Netflix charges customers a monthly fee for access to its library of movies.

A) eBay receives a small fee from a seller if a seller is successful in selling an item

The concept of management ________ describes situations in which managers act on preconceived notions that reject information that does not conform to their prior conceptions. A) filters B) backgrounds C) biases D) inefficiency E) politics

A) filters

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services. A) free/freemium B) subscription C) transaction fee D) affiliate E) sales

A) free/freemium

Compared to traditional goods, digital goods have: A) greater pricing flexibility. B) lower marketing costs. C) higher production costs. D) higher inventory costs. E) lower menu costs.

A) greater pricing flexibility

The dimension of ________ in information quality describes whether the structure of data is consistent. A) integrity B) accuracy C) timeliness D) completeness E) consistency

A) integrity

Software programs that work without direct human intervention to carry out specific tasks for individual users, business processes, or software applications, are called: A) intelligent agents. B) intelligent techniques. C) business intelligence. D) AI hybrid systems. E) genetic algorithms.

A) intelligent agents

Mintzberg outlined three categories of managerial roles: A) interpersonal, informational, and decisional. B) control, leadership, oversight. C) operational, management, and executive. D) cultural, organizational, and technical. E) middle management, senior management, executive.

A) interpersonal, informational, and decisional

Compared to traditional goods, digital goods have: A) lower costs of production. B) higher marginal costs per unit. C) equivalent copying costs. D) similar inventory costs. E) less disintermediation.

A) lower costs of production

Informal social networks of professionals and employees within and outside the firm who have similar work-related activities and interests are called communities of: A) practice. B) professionals. C) interest. D) knowledge. E) expertise.

A) practice

CAD workstations: A) provide engineers, designers, and factory managers with precise control over industrial design and manufacturing. B) provide an important source of expertise for organizations. C) allow groups to work together on documents. D) are high-end PCs used in the financial sector to analyze trading situations instantaneously and facilitate portfolio management. E) facilitate employee learning.

A) provide engineers, designers, and factory managers with precise control over industrial design and manufacturing

The decisions involved in creating and producing a corporate intranet can be classified as ________ decisions. A) semi-structured B) procedural C) ad hoc D) structured E) unstructured

A) semi-structured

In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence. A) social media B) e-mail C) community D) website E) offline media

A) social media

A pivot table is a(n): A) spreadsheet tool that displays two or more dimensions of data in a convenient format. B) type of relational database. C) chart tool that can rotate columnar data quickly and visually. D) tool for performing sensitivity analysis. E) integral data visualization tool used in digital dashboards and scorecards.

A) spreadsheet tool that displays two or more dimensions of data in a convenient format

In content management, once a taxonomy is developed, documents must then be ________ with the proper classification. A) tagged B) inventoried C) tupled D) retrieved E) archived

A) tagged

The model of human knowledge used by expert systems is referred to as: A) the knowledge base. B) CBR. C) a neural network. D) expert AI E) VRML.

A) the knowledge base

Which of the following is a type of intelligent technique? A) Digital asset management B) Case-based reasoning C) CAD D) VRML E) LMS

B) Case-based reasoning

You are advising a video production company on the best type of knowledge management system to help them archive digital video and sound clips. Which of the following will suit their needs? A) MOOC B) Digital asset management system C) CAD system D) VRML system E) LMS

B) Digital asset management system

An information system that combines data from internal TPS with information from financial systems and external sources to deliver reports such as profit-loss statements and impact analyses, is an example of: A) DSS. B) ESS. C) CDSS. D) MIS. E) GIS.

B) ESS

Which of the following statements best describes the business value of improved decision making? A) Improved decision making creates better products. B) Improved decision making results in a large monetary value for the firm as numerous small daily decisions affecting efficiency, production, costs, and more add up to large annual values. C) Improved decision making enables senior executives to more accurately foresee future financial trends. D) Improved decision making strengthens customer and supplier intimacy, which reduces costs. E) Improved decision making creates a better organizational culture.

B) Improved decision making results in a large monetary value for the firm as numerous small daily decisions affecting efficiency, production, costs, and more add up to large annual values

What type of intelligent technique helped Procter & Gamble determine the most efficient methods for their trucks to deliver goods? A) Fuzzy logic B) Intelligent agents C) Genetic algorithms D) Neural networks E) CBR

B) Intelligent agents

Measures defined by management and used to internally evaluate the success of a firm's financial, business process, customer, and learning and growth are called: A) benchmarks. B) KPIs. C) the balanced scorecard method. D) BPM. E) parameters.

B) KPIs

What is the primary benefit to consumers of disintermediation? A) Faster service B) Lower costs C) Higher quality D) Greater choices E) None, because disintermediation primarily benefits manufacturers.

B) Lower costs

An information system for a building company that tracks construction costs for various projects across the United States would be categorized as a type of: A) BPM. B) MIS. C) KPI. D) GSS. E) GDSS.

B) MIS

Which of the following is not one of the five observed ways in which managerial behavior differs from the classical description of managers? A) Managers perform a great deal of work at an unrelenting pace. B) Managers perform a low number of activities for a high percentage of time. C) Managers prefer current, specific, ad-hoc information. D) Managers prefer oral forms of communication. E) Managers give high priority to maintaining a diverse web of contacts.

B) Managers perform a low number of activities for a high percentage of time

Which of the following are most likely to rely primarily on the drill-down functionality of BI for their decision-making needs? A) IT developers B) Middle managers C) Operational employees D) Business analysts E) Senior executives

B) Middle managers

Which of the following is not one of the six main elements in the business intelligence environment discussed in this chapter? A) Managerial users and methods B) Organizational environment C) User interface D) Data from the business environment E) Delivery platform

B) Organizational environment

Which of the following marketing formats is sales oriented, rather than branding oriented or a mix? A) Lead generation B) Search engine C) Rich media D) Display ads E) Video

B) Search engine

Which of the following statements about EDI is not true? A) Each major industry in the United States has EDI standards. B) Today, EDI is only used for document automation. C) Many organizations still use private networks for EDI. D) EDI systems are increasingly web-enabled. E) About 80 percent of online B2B e-commerce is still based on EDI.

B) Today, EDI is only used for document automation

Which type of decision is deciding whether to introduce a new product line? A) Structured B) Unstructured C) Recurring D) Nonrecurring E) Procedural

B) Unstructured

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence? A) Website plan B) Web mission statement C) Functional website D) Social media plan E) Mobile media plan

B) Web mission statement

Which of the following best illustrates the affiliate revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating Web site where he or she makes a purchase. C) Pandora provides basic services for free, but charges a premium for advanced services. D) Apple accepts micropayments for single music track downloads. E) Netflix charges customers a monthly fee for access to its library of movies.

B) Yelp receives a fee after steering a customer to a participating Web site where he or she makes a purchase.

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party. A) transparency B) asymmetry C) complexity D) discrimination E) competition

B) asymmetry

The leading methodology for understanding the really important information needed by a firm's executives is called the ________ method. A) digital dashboard B) balanced scorecard C) KPI D) data visualization E) predictive analytics

B) balanced scorecard

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as: A) clickstream advertising. B) behavioral targeting. C) online profiling. D) long tail marketing. E) crowdsourcing.

B) behavioral targeting

Virtually all expert systems deal with problems of: A) policy development. B) classification. C) logic and control. D) high complexity. E) imprecise rules.

B) classification

The text defines ________ as the flow of events or transactions captured by an organization's system. A) information B) data C) wisdom D) knowledge E) experience

B) data

MIS typically produce: A) new ways of looking at data that emphasize change, flexibility, and rapid response. B) fixed, regularly scheduled reports based on data extracted from the organization's TPS. C) solutions to semi-structured problems appropriate for middle management decision making. D) assumptions, responses to ad-hoc queries, and graphic representations of existing data. E) scorecards of overall firm performance along predefined key indicators.

B) fixed, regularly scheduled reports based on data extracted from the organization's TPS

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service. A) geosocial B) geoinformation C) geoadvertising D) geomapping E) geolocating

B) geoinformation

ESS: A) support the structured decision making of senior executives. B) have the ability to drill down into lower levels of detail. C) easily integrate data from different systems. D) are primarily driven by information derived from a company's transaction processing systems. E) enable operational managers to create parameterized reports

B) have the ability to drill down into lower levels of detail

Systems that integrate different types of techniques, such as genetic algorithms, fuzzy logic, neural networks, and expert systems, into a single application are called ________ systems. A) differential intelligence B) hybrid AI C) machine learning D) enterprise learning E) CAD

B) hybrid AI

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n): A) exchange. B) marketspace. C) online marketplace. D) e-hub. E) net marketplace.

B) marketspace

The terms used in a fuzzy logic system to describe imprecise states or conditions are referred to as: A) neural networks. B) membership functions. C) inference engines. D) taxonomies. E) tags.

B) membership functions

Behavioral models of management see managers as being ________ than does the classical model. A) more systematic B) more informal C) more reflective D) more well organized E) less reactive

B) more informal

Market creators: A) save users money and time by processing online sales transactions. B) provide a digital environment where buyers and sellers can establish prices for products. C) create revenue by providing digital content over the web. D) sell physical products directly to consumers or individual businesses. E) generate revenue from advertising or from directing buyers to sellers.

B) provide a digital environment where buyers and sellers can establish prices for products.

Transaction brokers: A) generate revenue from advertising or from directing buyers to sellers. B) save users money and time by processing online sales transactions. C) provide a digital environment where buyers and sellers can establish prices for products. D) sell physical products directly to consumers or individual businesses. E) provide online meeting places where people with similar interests can communicate.

B) save users money and time by processing online sales transactions

When there is no well-understood or agreed-on procedure for making a decision, it is said to be: A) undocumented. B) unstructured. C) documented. D) semi-structured. E) ad-hoc

B) unstructured

When did e-commerce begin? A) 1965 B) 1983 C) 1995 D) 1999 E) 2000

C) 1995

GDSS such as Cisco Collaboration Meeting Rooms Hybrid can handle up to: A) 5 participants. B) 50 participants. C) 500 participants. D) 1000 participants. E) 5000 participants

C) 500 participants

About ________ percent of the United States GDP is produced by the knowledge and information sectors. A) 15 B) 25 C) 55 D) 65 E) 85

C) 55

What percent of online retailers now have m-commerce websites? A) 15 percent B) 25 percent C) 55 percent D) 75 percent E) 85 percent

C) 55 percent

Which of the following best describes the digital social graph? A) A person's direct and indirect relationships B) All of a person's closest digital relationships C) A mapping of all online social relationships D) All of the online and offline relationships a person has E) All of the relationships in an online community

C) A mapping of all online social relationships

Which of the following is a computer-based system that attempts to emulate human behavior? A) Fuzzy logic B) Neural networks C) AI technology D) Genetic algorithms E) LMS

C) AI technology

Which of the following is not one of the Simon's four stages of decision making? A) Implementation B) Intelligence C) Analysis D) Choice E) Design

C) Analysis

Which of the following is not one of the six main analytic functionalities of BI systems for helping decision makers understand information and take action? A) Production reports B) Parameterized reports C) Business case archives D) Forecasts, scenarios, and models E) Drill down

C) Business case archives

Which of the following types of system enables organizations to digitize, index, and tag documents according to a coherent framework? A) Wikis B) CAD C) ECM D) LMS E) VR

C) ECM

Which of the following statements about exchanges is not true? A) Exchanges are independently owned third-party Net marketplaces. B) Some exchanges provide vertical markets. C) Exchanges are the most successful form of B2B commerce. D) Some exchanges enable a spot market. E) Go2Paper is an example of an exchange.

C) Exchanges are the most successful form of B2B commerce

Which of the following best illustrates the advertising revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. C) Facebook provides a social network for free, but shows sponsored content in users' News Feeds. D) Apple accepts micropayments for single music track downloads. E) Netflix charges customers a monthly fee for access to its library of movies.

C) Facebook provides a social network for free, but shows sponsored content in users' News Feeds

The role of liaison falls into which of Mintzberg's managerial classifications? A) Decisional B) Informational C) Interpersonal D) Symbolic E) Leading

C) Interpersonal

Which of the following statements about 3-D printing is not true? A) It creates solid objects. B) It is also called additive manufacturing. C) It is incompatible with the cloud. D) It creates objects layer by layer. E) It uses specifications in a digital file.

C) It is incompatible with the cloud

Which of the following does not describe the dimensions of knowledge in a firm? A) It is contextual and applicable only in relevant situations. B) It is intangible. C) It is subject to the laws of diminishing returns. D) It is a cognitive event involving mental models. E) It is enmeshed in a firm's culture.

C) It is subject to the laws of diminishing returns

Which of the following statements best describes the relationship between collaboration and knowledge management? A) Collaboration is impossible without knowledge. B) Knowledge is impossible without collaboration. C) Knowledge is useful only when shared with others. D) As knowledge improves, so does collaboration. E) Knowledge is the result of collaboration.

C) Knowledge is useful only when shared with others

Facebook's Like button is an example of which of the following? A) Social sign-on B) Collaborative shopping C) Network notification D) Social search E) Newsfeed

C) Network notification

Which of the following describes a difference between neural networks and genetic algorithms? A) Genetic algorithms are designed to process large amounts of information. B) Genetic algorithms are a type of knowledge discovery, while neural networks are an intelligent technique. C) Neural networks are programmed to "learn." D) Genetic algorithms are designed to work with small amounts of data, while neural networks can handle large quantities of data. E) Neural networks are a type of machine learning, whereas genetic algorithms are static programs.

C) Neural networks are programmed to "learn."

Which of the following is not an example of a BI predefined production report? A) Workforce demographics B) Order cycle time C) Revenue forecasts D) Supplier performance E) Direct and indirect spending

C) Revenue forecasts

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience? A) Ubiquity B) Personalization/customization C) Richness D) Interactivity E) Social technology

C) Richness

Which type of decision is calculating gross pay for hourly workers? A) Semi-structured B) Procedural C) Structured D) Unstructured E) Ad hoc

C) Structured

Netflix uses which of the following revenue models? A) Advertising B) Transaction fee C) Subscription D) Freemium E) Affiliate

C) Subscription

Which of the following is a milestone for the website development phase of building an e-commerce presence? A) Web mission statement B) Social media plan C) Website plan D) Web presence map E) Functional website

C) Website plan

Fuzzy logic is a type of: A) data mining. B) a neural network. C) an intelligent technique. D) business intelligence. E) CBR.

C) an intelligent technique

Predictive analytics is used for all of the following except: A) anticipating customer response to price changes. B) identifying the most profitable customers. C) determining the best routes for product delivery. D) establishing consumer credit scores. E) forecasting driver safety.

C) determining the best routes for product delivery

Varying a product's price according to the supply situation of the seller is called ________ pricing. A) menu B) flexible C) dynamic D) asymmetric E) customized

C) dynamic

You are an automotive engineer working on an application that will automatically parallel park a car. The intelligent technique you may find most useful is: A) CBR. B) AI. C) fuzzy logic. D) expert system. E) a neural network.

C) fuzzy logic

Expert systems: A) are capable of solving wide ranges of problems. B) are based on DO WHILE rules. C) lack the general intelligence of human beings. D) share characteristics with mainframe computing. E) are used for knowledge discovery.

C) lack the general intelligence of human beings

According to Mintzberg, managers in their informational role act as: A) figureheads for the organization. B) leaders. C) nerve centers of the organization. D) negotiators. E) liaisons.

C) nerve centers of the organization

Decisions regarding managing and monitoring day-to-day business activities are referred to as ________ intelligence. A) business B) analytical C) operational D) transactional E) production

C) operational

The set of business processes, culture, and behavior required to obtain value from investments in information systems is one type of: A) knowledge culture. B) knowledge discovery. C) organizational and management capital. D) organizational routine. E) knowledge.

C) organizational and management capital

BI that is designed to determine the most likely effects of changes in the business environment is called: A) statistical modeling. B) environmental analytics. C) predictive analytics. D) big data analytics. E) parameterized reports.

C) predictive analytics

The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called: A) e-procurement. B) SCM. C) procurement. D) sourcing. E) production.

C) procurement

Expert systems are expensive and time consuming to maintain because: A) their rule base is so complex. B) they rely on equipment that becomes outdated. C) their rules must be reprogrammed every time there is a change in the environment, which in turn may change the applicable rules. D) only the person who created the system knows exactly how it works, and may not be available when changes are needed. E) it is difficult to program at this level of complexity without introducing software bugs

C) their rules must be reprogrammed every time there is a change in the environment, which in turn may change the applicable rules

Information density refers to the: A) richness—complexity and content—of a message. B) total amount and quantity of information delivered to consumers by merchants. C) total amount and quantity of information available to all market participants. D) amount of information available to reduce price transparency. E) amount of physical storage space needed to store data about a specific entity, such as a product or consumer.

C) total amount and quantity of information available to all market participants

6) All of the following are unique features of e-commerce technology, except: A) personalization/customization. B) interactivity. C) transparency. D) richness. E) global reach.

C) transparency

Which of the following best illustrates the sales revenue model? A) eBay receives a small fee from a seller if a seller is successful in selling an item. B) Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase. C) Pandora provides basic services for free, but charges a premium for advanced services. D) Apple accepts micropayments for single music track downloads. E) Netflix charges customers a monthly fee for access to its library of movies.

D) Apple accepts micropayments for single music track downloads

The management methodology of using a firm's strategy to generate operational targets for the business and measuring progress towards them using the firm's enterprise systems is called: A) benchmarks. B) KPIs. C) the balanced scorecard method. D) BPM. E) business intelligence.

D) BPM

Which of the following is not one of four types of presence to be considered when building an e-commerce presence? A) Offline media B) Websites C) Social media D) Corporate E) E-mail

D) Corporate

Which of the following techniques is used for knowledge discovery? A) Expert system B) Transaction processing systems C) CBR D) Data mining E) Fuzzy logic

D) Data mining

Amazon.com is known primarily for its use of which of the following business models? A) Content provider B) Portal C) Market creator D) E-tailer E) Transaction broker

D) E-tailer

Which of the following would not be classified as a KWS? A) CAD system B) 3D visualization system C) AR applications D) Expert system E) VR system

D) Expert system

To automate routine tasks to help firms search for and filter information for use in electronic commerce and supply chain management a firm would most likely use which of the following? A) CAD system B) VR system C) Fuzzy logic D) Intelligent agent E) Genetic algorithm

D) Intelligent agent

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual? A) Ubiquity B) Personalization/customization C) Richness D) Interactivity E) Information density

D) Interactivity

Which of the following statements is not an accurate description of the importance of knowledge to a firm? A) Knowledge experiences network effects as more people share it. B) Knowledge should be seen as an intangible key asset. C) Knowledge enables firms to become more efficient in their use of scarce resources. D) Knowledge is unconditional. E) Much of the firm's value relies on being able to create knowledge.

D) Knowledge is unconditional

Which of the following is a tool for the management, delivery, tracking, and assessment of various types of employee learning? A) Investment workstation B) Organizational learning system C) Employee enrichment system D) LMS E) Employee management system

D) LMS

________ is the study of how computer programs can improve their performance without explicit programming. A) Neural networks B) COP C) Genetic algorithms D) Machine learning E) Intelligent techniques

D) Machine learning

Which of the following is not used to capture tacit knowledge? A) Expert system B) CBR C) Fuzzy logic D) Neural network E) Knowledge base

D) Neural network

What is the difference between personalization and customization, as applied to e-commerce technologies? A) Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. B) Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. C) Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. D) Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences. E) There is no difference. Both terms refer to changing a product or communication for the consumer.

D) Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences

What event marked the beginning of e-commerce? A) The first product sold online. B) The first domain name registered. C) The first e-mail sent. D) The first paid advertisements placed on a website. E) The first product advertised online.

D) The first paid advertisements placed on a website

All of the following are intelligent personal assistants for consumers except: A) Siri. B) Alexa. C) Google Now. D) Watson. E) Cortana.

D) Watson

Backward chaining is: A) a strategy for searching the rule base in an expert system that begins with information entered by the user. B) the programming environment of an expert system. C) a method of organizing expert system knowledge into chunks. D) a strategy for searching the rule base in an expert system that begins with a hypothesis. E) a programming algorithm used to create a virtual world using VRML.

D) a strategy for searching the rule base in an expert system that begins with a hypothesis

An inference engine is: A) a strategy for searching the rule base in case-based reasoning. B) the programming environment of an expert system. C) a method of organizing expert system knowledge into chunks. D) a strategy used to search through the rule base in an expert system by forward chaining or backward chaining. E) a programming algorithm used to create a virtual world using VRML.

D) a strategy used to search through the rule base in an expert system by forward chaining or backward chaining

The dimension of ________ describes whether data elements are consistently defined. A) completeness B) accuracy C) validity D) consistency E) integrity

D) consistency

A drawback to high-velocity, automated decision-making systems is that they are unable to: A) handle high volumes of decisions. B) handle structured decisions. C) handle semi-structured decisions. D) control themselves and respond to new environments. E) be applied to situations outside of the financial world.

D) control themselves and respond to new environments

All of the following are considered to be knowledge workers except: A) designers. B) engineers. C) architects. D) executives. E) researchers.

D) executives

GDSS: A) are designed to allow meeting attendees to share their thoughts in real-time with their peers. B) support decisions that require knowledge about the geographic distribution of resources. C) are only used with geographically dispersed attendees. D) facilitate the solution of unstructured problems. E) provide tools that allow managers to visualize data.

D) facilitate the solution of unstructured problems

Your company wants to develop intelligent techniques to create a "smart" oven that can perfectly cook basic foodstuffs, such as roasts and bread, using sensors and minimal input from the user. The system would know the difference between rare, medium rare, medium, and well done roasts. The category of intelligent technique that would describe this system is: A) expert system. B) neural network. C) CBR. D) fuzzy logic. E) genetic algorithm.

D) fuzzy logic

56) GDSS capabilities have improved along with all of the following except: A) improved power of desktop PCs. B) explosion of mobile computing. C) growth of cellular networks. D) increase in dedicated conference rooms. E) expansion of Wi-Fi bandwidth

D) increase in dedicated conference rooms

All of the following are intangible assets of a firm except its: A) brand. B) reputation. C) knowledge. D) information systems. E) unique business processes.

D) information systems

Apple's Siri application is an example of: A) neural networks. B) CBR. C) AI. D) intelligent agents. E) machine learning.

D) intelligent agents

When managers represent their company in the outside world and perform symbolic duties, they are acting in their: A) decisional role. B) managerial role. C) informational role. D) interpersonal role. E) leadership role.

D) interpersonal role

Changing organizational behavior by sensing and responding to new experience and knowledge is called: A) change management. B) knowledge leveraging. C) the knowledge value chain. D) machine learning. E) knowledge management.

D) machine learning

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively. A) subscription B) mobile payment C) transaction fee D) micropayment E) affiliate revenue

D) micropayment

All of the following are increased in traditional markets compared to digital markets except: A) search costs. B) menu costs. C) switching costs. D) network effects. E) information asymmetry.

D) network effects

A secure website that links a large firm to its suppliers and other key business partners is called a(n): A) e-hub. B) marketspace. C) exchange. D) private industrial network. E) net marketplace.

D) private industrial network

VR systems: A) provide engineers, designers, and factory managers with precise control over industrial design and manufacturing. B) automate the creation and revision of designs. C) use machines to make solid objects. D) provide architects, engineers, and medical workers with precise, photorealistic simulations of objects. E) enable acquiring, storing, and disseminating knowledge documents in a virtual world.

D) provide architects, engineers, and medical workers with precise, photorealistic simulations of objects

All of the following are typical components or capabilities of an ECM system except: A) knowledge portals. B) communication tools. C) tagging tools. D) digital asset management. E) AR tools.

E) AR tools

Which of the following describes how the Simon framework of decision-making works in high-velocity decision environments? A) Only the initial step is performed by the software; the final three steps are handled by humans. B) The first two steps of Simon's framework are eliminated and the final two steps are handled by software algorithms. C) The first three steps of the process are handled by software algorithms and the final step is handled by experienced managers. D) All four steps are performed by humans with the support of high-speed, high-volume DSS and ESS. E) All four steps of the process are handled by software algorithms; humans are eliminated from the decisions because they are too slow.

E) All four steps of the process are handled by software algorithms; humans are eliminated from the decisions because they are too slow

Which of the following is the last step in the knowledge management value chain? A) Feedback B) Acquire C) Disseminate D) Store E) Apply

E) Apply

Which of the following BI tools or abilities has been driving the movement toward "smart cities?" A) OLAP B) Chi-square analysis C) Predictive analytics D) Data mining E) Big data analytics

E) Big data analytics

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features? A) Search engine ads B) Video ads C) Rich media ads D) E-mail ads E) Display ads

E) Display ads

Which of the following companies uses the service provider business model? A) Expedia B) ETrade C) Facebook D) Yahoo E) Dropbox

E) Dropbox

Which of the following types of systems would be used to present senior marketing executives with in-depth information about customer retention, satisfaction, and quality performance? A) CDSS B) MIS C) DSS D) TPS E) ESS

E) ESS

Which of the following are the three major types of knowledge management systems? A) MIS, DSS, and TPS B) CRM, SCM, and CAD C) DBMS, DSS, and ECM D) COPs, ECM, and MIS E) Enterprise-wide knowledge management systems, KWS, and intelligent techniques

E) Enterprise-wide knowledge management systems, KWS, and intelligent techniques

A(n) ________ facilitates the solution to unstructured problems by a set of decision makers working together as a group. A) DSS B) ESS C) CDSS D) GIS E) GDSS

E) GDSS

Which of the following statements about genetic algorithms is not true? A) Genetic algorithms are based on techniques inspired by evolutionary biology. B) Genetic algorithms are used to solve problems that are very dynamic and complex, involving hundreds or thousands of variables or formulas. C) Genetic algorithms are able to evaluate many solution alternatives quickly to find the best one. D) Genetic algorithms use an iterative process to refine initial solutions so that better ones are more likely to emerge as the best solution. E) Genetic algorithms discover knowledge by using hardware and software that parallel the processing patterns of the biological or human brain.

E) Genetic algorithms discover knowledge by using hardware and software that parallel the processing patterns of the biological or human brain.

Foursquare is an example of which of the following? A) Social graph B) Collaborative shopping C) Net marketplace D) Crowdsourcing application E) Geosocial services

E) Geosocial services

All of the following are examples of "on demand" companies except: A) Uber. B) Airbnb. C) Lyft. D) Instacart. E) Instagram.

E) Instagram

Which of the following is not one of the main four dimensions of knowledge described in the chapter? A) Knowledge is a firm asset. B) Knowledge has different forms. C) Knowledge has a location. D) Knowledge is situational. E) Knowledge is timeless.

E) Knowledge is timeless

Which of the following is an example of a direct good in the automobile industry? A) Computer equipment B) Paper C) Office furniture D) Roofing shingles E) Sheet steel

E) Sheet steel

Which of the following statements about Net marketplaces is not true? A) Some Net marketplaces sell direct goods. B) Some Net marketplaces serve vertical markets. C) Some Net marketplaces sell indirect goods. D) Some Net marketplaces support contractual purchases based on long-term relationships. E) Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners

E) Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners

________ knowledge exists in formal documents, as well as in formal rules that organizations derive by observing experts and their decision-making behaviors. A) Unstructured B) Tacit C) Management D) Explicit E) Structured

E) Structured

Which of the following is an example of a private industrial network? A) Exostar B) Go2Paper C) Elemica D) Expedia E) VW Group Supply

E) VW Group Supply

Which quality dimension of information is concerned that the data values of an information source fall within a defined range? A) Timeliness B) Consistency C) Completeness D) Accessibility E) Validity

E) Validity

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of: A) prediction markets. B) behavioral targeting. C) long-tail marketing. D) social shopping. E) crowdsourcing

E) crowdsourcing

A(n) ________ is a BI feature that presents performance data defined by users. A) ad hoc query B) parameterized report C) interface D) portal E) dashboard

E) dashboard

Compared to digital markets, traditional markets have: A) lower search costs. B) stronger network effects. C) higher delayed gratification effects. D) reduced asymmetry. E) higher transaction costs.

E) higher transaction costs

High-velocity decision making systems are growing rapidly for decisions classed as: A) semi-structured. B) financial. C) ad hoc. D) predefined. E) highly structured.

E) highly structured

The ________ phase of decision making finds or recognizes a problem, need, or opportunity. A) choice B) design C) implementation D) analysis E) intelligence

E) intelligence

All of the following managerial roles can be supported by information systems except: A) liaison. B) resource allocator. C) nerve center D) disseminator. E) negotiator.

E) negotiator

A(n) ________ is a type of intelligent technique that finds patterns and relationships in massive data sets too large for a human to analyze. A) inference engine B) CAD C) expert system D) genetic algorithm E) neural network

E) neural network

A(n)________ report is produced when a user enters various values in a pivot table to filter data. A) drill-down B) SQL C) ad hoc D) production E) parameterized

E) parameterized

Selling the same goods to different targeted groups at different prices is called: A) cost customization. B) cost optimization. C) price gouging. D) cost personalization. E) price discrimination.

E) price discrimination

Procurement involves all of the following except: A) negotiating with suppliers. B) paying for goods. C) making delivery arrangements. D) sourcing. E) production scheduling.

E) production scheduling

If you can follow a definite procedure to make a business decision, you are making a(n) ________ decision. A) ad-hoc B) procedural C) unstructured D) semi-structured E) structured

E) structured

The text defines ________ as expertise of organizational members that has not been formally documented. A) wisdom B) information C) data D) experience E) tacit knowledge

E) tacit knowledge

A(n) ________ is a scheme for classifying information and knowledge in such a way that it can be easily accessed. A) Intelligent technique B) COP C) KWS D) enterprise-wide knowledge management system E) taxonomy

E) taxonomy

A well-designed ESS will allow management to: A) create routine production reports as well as view overall business performance. B) facilitate group decision making. C) create pivot charts. D) analyze big data. E) track the activities of competitors.

E) track the activities of competitors

The decision to approve a capital budget is an example of a(n) ________ decision. A) structured B) ad hoc C) semi-structured D) undocumented E) unstructured

E) unstructured