E-Commerce Chapter 1 Matching

74) ________ refers to the displacement of market middlemen.

Disintermediation

67) ________ refers to any disparity in relevant market information among parties in a transaction.

Information asymmetry

70) ________ refers to the complexity and content of a message.

Richness

72) The ________ was the original "killer app" that made the Internet commercially interesting and extraordinarily serviceable.

World Wide Web, Web

80) ________ is the world's largest online consumer-generated video posting site.

YouTube, YouTube.com

79) Economist is likely to be interested in a(n) ________, rather than technical, approach to studying e-commerce.

behavioral

77) A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n) ________.

first mover

75) In ________ commerce, information is equally distributed, transaction costs are low, prices can be dynamically adjusted to reflect actual demand, intermediaries decline, and unfair competitive advantages are eliminated.

friction-free

78) The first evolutionary phase of e-commerce, from 1995 to 2000, characterized as technology-driven and ungoverned, was a period of ________.

innovation, invention

68) A(n) ________ extends the marketplace beyond traditional boundaries.

marketspace

66) The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as ________ costs.

menu

76) A(n) ________ occurs when everyone in a group receives value because all participants use the same tool or product.

network effect

71) The targeting of marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases is called ________.

personalization

69) The total number of users or customers an e-commerce business can obtain is a measure of its ________.

reach

73) E-commerce is available just about everywhere and anytime. This is known as ________.

ubiquity