E-Commerce Final Exam CH 6-9
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
13
For a Web site that has 100,000 visitors a month, and where on average, a visitor makes five page requests per visit, there will be ________ entries in the transaction log each month.
500,000
Around ________ % of households in the United States have broadband access to the Internet.
75%
Which of the following is an on-demand service company focused on lodging?
Airbnb
All of the following statements about Amazon are true except:
Amazon showed a profit in 2014
Downloading music tracks owned by record companies without paying for them is an example of a violation of:
copyright law
The Nike iD program is an example of which of the following marketing techniques?
customer co-production
Registering a domain name similar or identical to trademarks of others to divert Web traffic to their own sites is an example of:
cyberpiracy
All of the following statements about patents are true except:
it is more difficult to obtain a copyright than it is to obtain a patent
Which of the following would not be considered a current asset?
long-term investments
Which of the following do Facebook users spend the most time on?
news feed
Which of the following can be used to record all keyboard activity of a user?
spyware
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
versioning
Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
viral marketing
Which of the following has the highest share of online retail sales?
virtual merchants
Which of the following is known primarily for blogs?
Tumblr
Which of the following had the highest online sales revenue in 2014?
Walmart
A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.
a CRM system
A Web beacon is:
a tiny file embedded in an e-mail or web page
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Which of the following technologies allows you to send e-mail without a trace?
anonymous remailers
Which of the following provides a financial snapshot of a company's assets and liabilities (debts) on a given date?
balance sheet
Omni-channel merchants are also referred to as:
bricks-and-clicks companies.
Which of the following statements about Pinterest is not true?
Pinterest is the only one of the major social networks that does not accept paid advertising.
Expedia owns all of the following except:
TripAdvisor
Which of the following is not an example of a virtual merchant?
Dell
Which of the following statements is not true?
Google is the leading display ad site on mobile devices.
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?
No Free Lunch
Ads that appear in a Facebook user's News Feed are called:
Page Post Ads
________ is an industry-standard database query and manipulation language.
SQL
All of the following marketing tools on Facebook require payment except:
Brand Pages
Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?
Choice/Consent
Which of the following would you implement to collect and analyze your company's Big Data?
Hadoop
What is the first step in analyzing an ethical dilemma?
Identify and describe the facts.
The richness made possible by e-commerce technologies does which of the following?
It allows video, audio, and text to be integrated into a single marketing message and consuming experience
Which of the following technologies has Apple adopted in its hardware for Apple Pay?
NFC
What is the largest sector of the online travel services market in terms of revenue?
airline reservations
Which of the following is not an example of a transaction broker?
an accountant
Which of the following categories generates the highest percentage of online retail revenue?
apparel and accessories
Which of the following is the most important tool in establishing a relationship with the customer?
company web site
Which of the following protects original forms of expression in a tangible medium?
copyright law
The lower the ________ compared to revenue, the higher the gross profit.
cost of sales
Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of:
cybersquatting
Which of the following online advertising formats attracted the least amount of spending in 2015?
Which of the following is not one of the seven major segments of the retail industry?
electronics and computers
Which of the following involves using a variety of tools to encourage users to interact with content and brand?
engagement
Which of the following is the first step in the social marketing process?
fan acquisition
Ad blockers operate in a manner very similar to which of the following?
firewalls
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
flash marketing
Current liabilities are debts of the firm that will be due within:
one year
Amazon has a patent on:
one-click purchasing.
Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?
patent law
Which of the following accounts for the most mobile ad spending?
search engine advertising
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
social density
Which of the following is not a practice that degrades the results and usefulness of search engines?
social search
Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?
the Collective Utilitarian principle
Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?
the Slippery Slope
Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
the golden rule
All of the following are examples of dark social except:
tweets.
Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?
