ecommerce

Ubiquity is the ability to have a presence in many places simultaneously. E-commerce has the ability to offer products and services in many places at all times. Which of the following statements about e-commerce ubiquity are true?

Gives customers the ability to purchase products and services regardless of time or location. Refers to the degree an organization has gained access to consumers thus increasing the likelihood of product or service adoption. It is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer.

China's largest online retailer and the country's largest Internet company by revenue. In 2019, revenue eclipsed $70 billion dollars.

JD.com

First used in 1997 by Kevin Duffy, ____ refers to e-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers.

M-commerce or mobile commerce

Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered sales and marketing customer acquisition costs (CAC)?

Marketing salaries Advertising and marketing expense Overhead costs associated with marketing

E-commerce has created a lot of opportunities for both consumers and organizations. While there are many positive benefits to e-commerce, there are some issues that arise as a result of e-commerce. Which of the following are common issues that are experienced by e-commerce businesses?

Threats to customer data Customer loyalty

Which of the following are popular re-commerce companies that are operating today? More than one answer may be selected.

Yerdle Re-commerce thredUp RealReal

According to eMarketer, the e-commerce company that ranks second in market share as a percentage of sales is ____ (Amazon is #1).

eBay

The ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets is referred to as e-commerce _____. It includes creating marketing messages that contain the individual's name, interests, and purchase behavior.

personalization

In an e-commerce presence map, the _ incudes the methods used to reach the stakeholders and customers including desktop and mobile platforms, social media sites such as Instagram or Facebook, blogs, magazines, radio stations, and TV stations.

platform

Phase 4 of the development of an e-commerce strategy is ____ media planning. In this phase, organizations conduct research about which social media platforms best reach their target audiences.

social

The Great PNW, an Internet-based lifestyle clothing company based in Spokane, WA spends $50,000 in one month on advertising and marketing. In that same month, they receive 5,000 orders from new customers. The result is a CAC of _____.

$10

Wyatt owner of The Hot Sauce King, an Internet-based hot sauce company based in St. Louis, MO spends $50,000 in one month on advertising and marketing. In that same month, they receive 2,000 orders from new customers. The result is a CAC of _____.

$25

Put the steps of the development process for an e-commerce strategy that a start-up company might go through in the correct order. Start with Web Planning first.

1. web planning 2. web development 3. web implementation 4. social media planning 5. social media implementation 6. mobile platform planning and implementation

Often referred to as the Amazon of China, Alibaba had revenue of over $56 billion dollars, has over 634 million active mobile users, and has over 60% market share in the Chinese e-commerce market.

Alibaba

Revenue of over $280 billion dollars sells over 120 million different products and has over 150 million customers access their mobile app every month.

Amazon

According to eMarketer, the most popular B2C sites in the United States include: (More than one answer may be selected).

Amazon Walmart

The type of e-commerce transactions that involve is the selling of goods and services between businesses is ____-to-Business e-commerce.

Business

A cost-benefit analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation. Which of the following would be considered costs when conducting a cost-benefit analysis?

Capital outlays Management costs Hiring costs

Information density is the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders. E-commerce technologies help to reduce the costs associated with which of following?

Communication Information collection

It is estimated that it can cost 5 times more to acquire a new customer than it costs to retain one. The success rate of selling to an existing customer is 60-70% versus only 5-15% for a new customer.

Customer loyalty

E-commerce has an increasing global reach. Which of the following statements about the global reach of e-commerce are true?

E-commerce technology creates a global marketplace across cultural and national boundaries far more effectively than traditional commerce options. E-commerce allows organizations to reach consumers across the globe. Using e-commerce, organizations can reach the largest number of potential and existing customers thus increasing their global influence.

Issues include ensuring that product listings are accurate, maintaining accordance with online selling laws, and maintaining web accessibility for persons with disabilities.

Ethical issues

Also known as geo-targeting, it is a type of advertising where advertisements are delivered based on a user's geographic location.

Geoadvertising

Information about geographic locations that is stored in a geographic information system (GIS).

Geodata

Select the correct statements about how the global e-commerce landscape is differentiated from the e-commerce landscape in the United States.

Global retail e-commerce sales in 2020 are expected to be over $4.2 trillion dollars. In the United States e-commerce sales are expected to reach $600 billion dollars in 2020. E-commerce sales in the United Kingdom e-commerce sales totaled over $142 billion dollars.

Select all of the true statements about B2G transactions.

In B2G transactions. governmental organizations often issue a request for proposal (RFP) that outlines the goods or services needed. B2G often includes pre-negotiated contracts between a business and governmental organization. Business-to-Government (B2G), also commonly referred to as Business-to-Administration (B2A), is e-commerce where the selling of goods and services from a business to a governmental organization takes place via online platforms.

According to a graphic provided by Statista, the most influential global e-commerce organization(s) in 2019 included:

JD.com Alibaba Amazon

B2G transactions often are executed according to guidelines and specifications included in a legal contract. B2G contracts are often executed at which levels of government? Select all that apply.

Local level National level State level

The term _____ was first used in 1997 by Kevin Duffy and refers to e-commerce transactions (buying and selling goods and services) that are executed using wireless mobile devices including smartphones and tablet computers.

M-commerce

Key considerations of today's e-commerce landscape include which of the following? More than one answer may be selected.

M-commerce Integrated shopping experiences Internet of Things (IoT)

Select all the correct answer responses about personalization and customization in e-commerce.

Personalization is the ability of organizations to craft marketing messages directed and product/service offerings toward specific target markets. Customization is the adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior.

Includes the methods used to reach the stakeholders and customers including desktop, mobile platforms, and social media sites.

Platform

Includes websites, e-mail, social media sites, and offline media.

Presence

Which of the following would be classified as a Business-to-Business transaction? More than one answer may be selected.

Purchasing office supplies for a university Purchasing food service items for a restaurant Buying medical equipment for a pediatrician's office

Composed of pixels or grid cells and are often spaced in regular intervals and designed to make square shapes.

Raster Data

Customer acquisition costs associated with e-commerce activities include all of the sales and marketing costs associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase. Which of the following are considered advertising and marketing expenses?

Traditional media advertising (TV, radio, etc.) Marketing analytics Social media advertising

Customer acquisition _____ (CAC) is a metric that is used by e-commerce companies and other sales-related organizations to assess the costs associated with convincing a potential customer to purchase a service or product.

cost

Customer acquisition costs associated with e-commerce activities include all of the sales and marketing ____ associated with reaching and engaging potential customers and encouraging these customers to make an initial purchase.

costs or expenses

The adjustment of an organization's product or service offerings based on an individual's preferences or past buying behavior is referred to as e-commerce

customization

Online content that has been created and posted by unpaid contributors such as customers or fans of a product or service is called user-____ content. These contributors help to promote a brand or image without any direct influence by an organization.

generated

In e-commerce, the total amount of information as well as the quality of information available to all individuals in a market including customers and stakeholders is referred to as _ density.

information

The ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell the products and services they offer is called e-commerce _____.

ubiquity

Today's e-commerce landscape is dynamic and ever-changing. Organizations that have some (or all) of their operations involved in e-commerce need to address certain aspects of e-commerce in order to remain relevant. One key consideration in today's e-commerce landscape is M-commerce. One method businesses accomplish m-commerce is through the use of progressive _____ applications.

web

There is a lot of similarity between organizations selling goods and services online. It can be difficult to analyze competitors and to distinguish product and service offerings.

Competitor analysis

Information about geographic locations that is stored in a Geographic Information System (GIS) is referred to as

geodata or geo advertising

Includes actions that can be delivered through each specific platform including applications, affiliate advertising, searches, newsletters, information sharing, education, and branding.

Activity

We Are Social gathers a number of statistics about the proliferation of e-commerce across the globe. They compiled data on the percentage of global Internet users aged 16-64 that participated in e-commerce activities. Which of the following statistics about the 16-64 age demographic are true?

74% reported they had purchased a good or service online. 80% searched online for a product or service to buy online. 90% visited an online store on the world wide web.

Composed using vertices and paths and includes points, lines, and areas (represented by polygons). Points are composed using XY-coordinates.

Vector Data

The type of e-commerce transaction that allows consumers to interact with government or authoritative bodies for activities such as paying taxes, securing building permits, or paying tuition at a university, is referred to as a ______-to-Administration transaction.

consumer

Which of the following statements about re-commerce are true? More than one answer may be selected.

Re-commerce is the practice of selling used, old, or obsolete products via the Internet in exchange for a new product or a cash payout According to Yerdle Re-commerce, this segment is expected to grow from $21 billion to over $52 billion over the next five years. The practice of re-commerce has seen an increase in the marketplace and is offered by companies such as thredUp, Yerdle Re-commerce, and The RealReal.

M-commerce continues to see expansion into a variety of different business sectors. The business sectors m-commerce has had the biggest impact on include which of the following?

Retail Sales Financial Services Healthcare

The type of e-commerce transaction where consumers are able to provide a service to a business often through a bidding or auction type of system is called ______ -to-Business. Examples of this type of transaction include Fiverr, Freelancer, and Shutterstock.

consumer

Select all of the correct statements for user-generated content (UGC).

UGC includes posts to websites, blogs, and social media sites. UGC is online content that has been created and posted by unpaid contributors such as customers or fans of a product or service. UGC is facilitated through the use of a variety of e-commerce technologies that allow users to interact with a variety of individuals via posts in the form of images, videos, and text.

Retail sales have been influenced by m-commerce in many ways. IKEA offers an ______ virtual , Correct Unavailable reality app where customers can take pictures of their rooms, spaces, homes, and the app will superimpose furniture and fixtured into the space. Using this type of m-commerce strategy, IKEA is able to increase customer engagement and sales conversion.

augmented or virtual

A cost-_____ analysis is a useful tool used to analyze the costs associated with implementing a project or set of activities and the benefits that can be achieved as a result of the implementation.

benefit

The selling of products and services to individual consumers is considered a ___-to-Consumer transaction. This transactional model mimics in-store purchasing at brick and mortar locations, but instead of consumers having

business