Econ Exam 1

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In a three firm market where the market share split is 50%, 30% & 20%, what is the Herfindahl index?

.38

What is the approximate observed median learning curve slope for typical firms?

0.8

Based on Bresnahan and Reiss' study of the relationship between concentration and prices, how many firms did they determine generally need to be in a market for price competition to be as intense as it would likely get?

3

Which of the following terms best describes a review system in which an employee's supervisor, coworkers and subordinates are all asked to provide information regarding that employee's performance over a period of time?

360-degree peer review system

What type of entry exists if structural entry barriers are low, and either (1) entry-deterring strategies will be ineffective or (2) the cost to the incumbent of trying to deter entry exceeds the benefits it could gain from keeping the entrant out?

Accommodated Entry

Diversifying activity is most often measured by looking at which of the following?

Acquisition and merger activity

Which of the following processes is most representative of a less integrated firm on the "buy" end of the make-or-buy continuum?

Arm's length market transactions

What problem preventing complete contracts refers to the limits on the capacity of individuals to process information, deal with complexity and pursue rational aims?

Bounded rationality

What term describes when a firm sells a combination of goods and services together, but not individually?

Bundling

What term best describes the payment which must be offered to a risk-averse individual to willingly accept a gamble?

Certainty equivalent

What term best describes the paradox which says despite the conclusion that predatory pricing to deter entry appears irrational, many firms are commonly perceived as slashing prices to deter entry?

Chain-store paradox

When contracts are incomplete, what must be well defined and enforceable to allow for smooth transactions to occur?

Contract law

What institution within a firm must fail on some level for managers to be motivated to acquire another firm for the purposes of increasing their own compensation, shielding themselves against risk, or gaining prominence by running a larger firm?

Corporate governance

What are agency costs?

Costs associated with slack effort and with the administrative controls to deter it

Long term contracts with suppliers can help a firm with which of the following?

Counteract raw material price fluctuations and eliminate income risk

What kind of competition is generally described as quantity competition?

Cournot competition

What empirical method generally is used to measure the degree to which products substitute for each other?

Cross-price elasticity

Which U.S. agency is responsible for preventing anticompetitive conduct?

Department of Justice

What are economies of density as referred to in the airline industry?

Economies of scale along a given route

Which of the following benefits of diversification explains the idea that mergers are more likely when there is an expectation of positive changes in market share?

Economies of scale and scope

What term best refers to a wage payment made to an agent that exceeds his opportunity cost of working and discourages the agent from shirking?

Efficency Wage

Which of the following is not a characteristic of performance based pay?

Employees will always prefer performance based pay thus aligning principal/agent objectives

What term does Sutton use to describe the costs of establishing a credible brand?

Endogenous sunk cost

Relative performance is best described as which of the following?

How a firm performs based on a comparison to another firm in its peer set within an industry

What group/type of preferences describes when tastes differ markedly from one person to the next and result in horizontal differentiation?

Idiosyncratic preferences

Which of the following is a potential risk of a brand umbrella?

If a new product under the umbrella fails, consumers may become disenchanted with the entire brand

By satisfying which of the following conditions can shareholders prevent management driven acquisitions?

If shareholders could determine which acquisitions will lead to increased profits and which will not

Which of the following terms describes a contract based on information that cannot be observed by courts or arbitrators?

Implicit incentive contract

How does umbrella branding aid economies of scale and scope?

Increases effectiveness of advertising due to offering a broad product line under one name

What type of firm is one that is already operating in a particular market?

Incumbent

What term describes existing firms in a monopolistically competitive market?

Incumbents

The Herfindahl index solves which problem with the N-Firm ratio?

Invariance with changes in the size of the largest firms

Which term describes the situation where a smaller firm and potential entrant can use the incumbent's size to its own advantage?

Judo economics

Which of the following methods is believed to be used by Brazilian cement makers to prevent entry into the market?

Limit pricing

Which of the following terms refers to the practice whereby an incumbent firm discourages entry by charging a low price before entry occurs?

Limit pricing

What term best refers to a wage payment made to an employee that is large enough for the employee to purchase the median amount of personal goods and services?

Living Wage

What kind of economies come from reductions in cost due to adoption of technology that has high fixed costs, but lower variable costs?

Long-run economies of scale

Which of the following terms best describes a review system in which an employee and a supervisor work together to construct a set of goals for that employee?

Management-by-objective system

What primary agency cost problem plagued the partnership between Sony's hardware and software from 1998-2008 with regards to digital music?

Manager/worker slacking

What force does Manne indicate constrains the actions of managers so that they stay focused on the goals of owners?

Market for corporate control

What is defined by the number and size distribution of the firms in a market?

Market structure

Consolidation of managers often occurs due to which of the following?

Mergers and acquisitions

Which of the following is a tool a firm can use to combat agency problems?

Monitoring, Performance-Based Incentives, Bureaucracy

Which of the following terms best describes the principle stating that when allocating effort among a variety of tasks, employees will tend to exert more effort toward those tasks that are rewarded?

Multitask principle

Which of the following best describes an incumbent firm?

One that is already operating in a particular market

How does a centralized organization solve coordination problems?

Organizational structure

How can incumbents legally erect entry barriers around novel and non-obvious products or production processes?

Patents

What term describes a market where a monopolist cannot raise price above long run average cost?

Perfectly contestable

Which of the following terms best describes a piece of information on which an incentive contract (explicit or implicit) can be based?

Performance Measure

Which of the following asset specificity forms describes why glass container production requires molds custom tailored to particular container shapes and glass making machines?

Physical asset specificity

Which of the following generally accompanies firms that survive as market entrants?

Precipitous growth

The biotechnology industry is seeing a broad pattern of disintegration due to the fact that big pharma companies are less and less doing which of the following core functions?

Product innovation

Which of the terms best describes the effect that results from supervisors giving all their subordinates average (or above average) grading to avoid making sharp distinctions between those subordinates when evaluating them?

Ratings Compression

What measure, that depends on how much of a firm's revenues are attributable to product market activities that have shared technological characteristics, production characteristics, or distribution channels, is used to determine how diversified a firm is at a given time?

Relatedness

What term best describes how a firm performs based on a comparison to another firm in its peer set within an industry?

Relative Performance

What criterion developed by the DOJ is used to identify all potential competitors within the market?

SSNIP criterion

What is a reason that companies might want to "buy" instead of "make" talent from the market when looking to acquire employees with a particular skill set?

Scale economies can result in fixed education costs while in house education methods may be more expensive

Which of the following types of fit (used to aide in coordination along all dimensions of production) explains a situation where the steps of a particular process must occur in a particular order?

Sequence fit

What are the two types of barriers to entry?

Structural and strategic

The causal connection between firms is known as the

Structure, Conduct, Performance paradigm

Which of the following is an exit barrier for firms in an industry?

Sunk costs, Labor agreements or commitments to purchase raw materials, Obligations to input suppliers, Government restrictions

What do the vertical boundaries of a firm refer to?

The activities the firm itself performs versus purchases from independent firms

Which of the following is a characteristic of economies of scale?

The average cost declines as output increases

Which of the following is not a characteristic of a complete contract?

The contract allows for a party to exploit weaknesses in another party's position as the transaction unfolds

Which of the following is not a condition under which an incumbent firm can successfully deter entry by holding excess capacity?

The excess capacity investment must be recoverable prior to entry

The average PCM (percentage contribution margin) in a Cournot equilibrium is given by the formula PCM=H/η, where H is the Herfindahl index and η is the price elasticity of market demand. Given this equation, which of the following statements is true?

The less concentrated the industry, the smaller the PCMs in equilibrium

Which of the following is generally a way that LBOs can help a firm realize its potential value?

The transaction requires debt repayment with future free cash flow leaving management no discretion over the investment of these funds

Which of the following terms best describes a review system in which a supervisor constructs a set of goals for an employee?

Traditional top down review system

Which of the following is not a method a firm could use to force vertical foreclosure?

Upstream competitor acquires downstream competitor and then the downstream competitor refuses to buy from other suppliers

Which of the following benefits of diversification explains the idea that combining unrelated businesses can allow firms to finance projects through cross-subsidization when they previously were unable to finance the same projects externally?

Use of internal capital markets

Which of the following practices does not contribute to the strategic fit of Southwest Airlines?

Use of multiple types of planes

What term describes the differentiation of a product when it is unambiguously better or worse than competing products?

Vertical differentiation

What term describes a situation where two or more parties expend resources battling each other?

War of attrition

Which of the following conditions may make predatory pricing by incumbents rational?

When entrants are uncertain about market conditions

When is reputation a most effective entry barrier?

When incumbents have long-standing relationships with suppliers and customers

Why might a large firm actually be at an advantage over a smaller firm with respect to labor?

Worker turnover is generally lower

Which of the following is a source of diseconomies of scale at a large firm?

a. Labor costs, Spreading specialized resources too thin, Conflicts of interest, Incentive processes


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