Entrepreneurship 12

An ________ is conducted to determine the intellectual property a company owns. A) intellectual property audit B) intangible materials audit C) academic property inventory D) intellectual materials inventory E) intangible property inventory

A

Copyright ________ occurs when one work derives from another or is an exact copy or shows substantial similarity to the original work. A) infringement B) violation C) intrusion D) breach E) duplication

A

In terms of priority in filing a patent application, the United States uses a first-to-________ system. A) file B) invent C) manufacture D) sell E) validate

A

The What Went Wrong? feature in Chapter 12 focuses on trademark disputes between large firms and start-ups. In the case of Eat More Kale and Chick-fil-A, the winner was ________. A) Eat More Kale B) Chick-fil-A C) neither; settled out of court D) neither; a compromise was reached E) neither; Chick-fil-A withdrew complaint

A

The four types of trademarks are ________. A) trademarks, service marks, collective marks, and certification marks B) examination marks, trademarks, combined marks, and service marks C) shared marks, collective marks, mutual marks, and trademarks D) service marks, cooperative marks, trademarks, and shared marks E) trademarks, collective marks, documentation marks, and combined marks

A

The main exclusion from copyright laws is that copyright laws cannot protect ________. A) ideas B) dramatic works C) computer software D) musical compositions E) literary works

A

The opening feature focuses on 3Derm Systems, a company that makes a device that takes 3D images of the human skin. The central form of intellectual property that 3Derm is hoping to benefit from is a(n) ________. A) patent B) Internet domain name C) license D) trademark E) copyright

A

The sole entity responsible for granting patents in the United States is the ________. A) U.S. Patent and Trademark Office B) Federal Patent, Copyright and Trademark Office C) Securities and Exchange Commission D) U.S. Department of Patents E) U.S. Treasury Department

A

There are two primary rules of thumb for deciding if intellectual property protection should be pursued for a particular intellectual asset. First, a firm should determine if the intellectual property has value in the marketplace. Second, a firm should determine if its intellectual property ________. A) is directly related to its competitive advantage B) could be licensed to another company C) is more than three years old D) is something that was developed "in-house" E) rightfully belongs to the firm or the employees who developed it

A

A company's customer list is most commonly protected under ________ regulations. A) patent B) copyright C) trade secret D) trademark E) collective mark

C

The ________, which was drafted in 1979 by a special commission, attempted to set nationwide standards for trade secret legislation. A) Intangible Assets Protection Act B) Fairness in Intellectual Property Act C) Uniform Trade Secrets Act D) Trademark & Copyright Act E) Economic Espionage Act

C

Which of the following is NOT a type of trademark? A) Trademark B) Certification mark C) Documentation mark D) Collective mark E) Service mark

C

Which of the following is NOT generally eligible for trademark protection? A) Trade dress B) Shapes C) Words D) Surnames E) Designs or logos

D

Which of the following selections correctly identifies the three types of patents? A) Manufacturing; process; plant B) Usefulness; purpose; genetic C) Explicit; implicit; plant D) Utility; design; plant E) Manufacturing; service; other

D

Dell for computers, Modcloth for vintage and vintage-inspired women's clothing, and Proactiv for acne medication are examples of ________. A) certifications B) copyrights C) patents D) trade secrets E) trademarks

E

Patent ________ takes place when one party engages in the unauthorized use of another party's patent. A) breach B) encroachment C) violation D) infraction E) infringement

E

The federal Economic Espionage Act, passed in 1996, criminalizes ________. A) copyright infringement B) utility patent violations C) trademark violations D) design patent violations E) the theft of trade secrets

E

The first patent, which was granted for a process of making potash, an ingredient in fertilizer, was signed by ________. A) John Adams B) Thomas Jefferson C) Abraham Lincoln D) Theodore Roosevelt E) George Washington

E

Which of the following is NOT an example of intellectual property? A) Proactiv's formula for acne medication B) Apple's trademark C) Internet domain name www.dripcatch.com D) Microsoft's Windows operating system E) A computer monitor

E

________ patents are the second most common type of patent and cover the invention of new, original, and ornamental designs for manufactured products. A) Aesthetic B) Utility C) Visual D) Blueprint E) Design

E

Which of the following are the four key forms of intellectual property protection? A) Patents, copyrights, trademarks, and trade secrets B) Discoveries, covenants, trademarks, patents C) Patents, official documents, copyrights, inventions D) Discoveries, Internet domain names, innovations, trademarks E) Convents, inventions, opportunities, and copyrights

A

Which of the following is NOT one of the four key forms of intellectual property protection? A) Innovations B) Copyrights C) Trademarks D) Trade secrets E) Patents

A

________ marks are trademarks or service marks used by the members of a cooperative, association, or other collective group, including marks indicating membership in a union or similar organization. A) Collective B) Share C) Examination D) Joint E) Certification

A

A ________ is any word, name, symbol, or device used to identify the source of origin of products or services and to distinguish those products or services from others. A) copyright B) trademark C) license D) trade secret E) patent

B

A grant from the federal government conferring the rights to exclude others from making, selling, or using an invention for a specific period of time is referred to as a(n) ________. A) trademark B) patent C) idea secret D) innovation E) copyright

B

According to the textbook, trade secret disputes arise most frequently when ________. A) one firm alleges that it can legally use another firm's trade secrets because they were "voluntarily" disclosed B) an employee leaves a firm to join a competitor and is accused of taking confidential information with him or her C) one firm claims that another firm outright stole its trade secrets D) one firms claims that what another firm is claiming as a trade secret is common knowledge E) one firm claims that it obtained another firm's trade secrets through legal means

B

There are two primary reasons to conduct an intellectual property audit. First, it is prudent for a company to periodically determine whether its intellectual property is being properly protected. The second reason for a company to conduct an intellectual property audit is to ________. A) remain prepared for a Security & Exchange Commission spot inspection B) remain prepared to justify its value in the event of a merger or acquisition C) remain prepared for an initial public offering D) update the value of its intellectual property on its balance sheet E) make sure no intellectual property has been stolen

B

Which form of intellectual property protection is the only one expressly mentioned in the original articles of the U.S. Constitution? A) Assurances B) Patents C) Copyrights D) Trade secrets E) Trademarks

B

Copyright law protects any work of authorship ________. A) 90 days after it is approved by the U.S. Copyright Office B) one year after it assumes a tangible form C) the moment it assumes a tangible form D) as soon as it is approved by the U.S. Copyright Office E) 30 days after it assumes a tangible form

C

If a local band wrote their own rendition of a Katy Perry song, the band could try to copyright their rendition of the song as a(n) ________ work. A) imitative B) offshoot C) derivative D) subsequent E) supplemental

C

The Partnering for Success feature in Chapter 12 starts by talking about the Maker Movement. According to the feature, there are a growing number of companies that have formal processes in place for ________ to submit ideas. A) customers B) suppliers C) inventors D) stakeholders E) the general public

C

There are three basic requirements for a patent to be granted. The subject of the patent application must be ________. A) useful, difficult to copy, and novel in relation to prior arts in the field B) based on cutting edge science or technology, not obvious to a person of ordinary skill in the field, and rare C) useful, novel in relation to prior arts in the field, and not obvious to a person of ordinary skill in the field D) rare, difficult to copy, and not obvious to a person of ordinary skill in the field E) useful, scientific, and novel in relation to prior arts in the field

C

Which of the following is an example of intellectual property? A) 3Derm System's cash reserves B) The computer that you use C) Nike's swoosh logo D) United's fleet of planes E) Google's headquarters in Mountain View, California

C

Which of the following items would typically be protected by a form of intellectual property protection other than trade secret statutes? A) Financial forecast B) Product formula C) A company's logo D) Logs of sales calls E) Employee roster

C

Which of the following statements about copyrights is incorrect? A) Businesses typically possess a treasure trove of copyrightable material. B) A musical composition that is written down is copyrightable. C) Copyrightable material may be in tangible or intangible form. D) The 1976 Copyright Act governs copyright law in the United States. E) A copyright is a form of intellectual property protection.

C

Which of the following was NOT identified in the textbook as one of the common mistakes that entrepreneurs make regarding intellectual property? A) Not fully recognizing the value of their intellectual property B) Not properly identifying all their intellectual property C) Not properly registering their Internet domain names D) Not using their intellectual property as part of their overall plan for success E) Not taking sufficient steps to protect their intellectual property

C

A ________ is any formula, pattern, physical device, idea, process, or other information that provides the owner of the information with a competitive advantage in the marketplace. A) patent B) copyright C) trademark D) trade secret E) certification mark

D

A utility patent is good for ________ years from the date of the original application, a design patent is good for ________ years from the date the patent is granted, and a plant patent is good for ________ years from the date of the original application. A) 14; 14; 20 B) 20; 20; 14 C) 20; 20; 20 D) 20; 14; 20 E) 14; 20; 14

D

Since the first patent was granted, there have been ________ patents granted in the United States. A) 526,000 B) 2.3 million C) 4.6 million D) 9.6 million E) 12.2 million

D

The Savvy Entrepreneurial Firm feature in Chapter 12 focuses on provisional patent applications. The main point of the feature is to illustrate that filing a provisional patent application effectively takes ________. A) substantial financial resources B) a substantial commitment of time and effort C) very little effort D) some finesse E) substantial expertise

D

The term of a utility patent is ________ years from the date ________. A) 7; the patent is granted B) 15; of the initial application C) 15; the patent is granted D) 20; of the initial application E) 20; the patent is granted

D

Which of the following symbols is the copyright bug? A) ç B) € C) ¢ D) © E) ™

D

________ marks are similar to ordinary trademarks, but they are used to identify the services or intangible activities of a business rather than a business's physical product. A) Creative B) Intangible C) Examination D) Service E) Subtle

D

________ patents are the most common type of patent and cover what we generally think of as new inventions. A) Value B) Product C) Method D) Utility E) Design

D

A form of intellectual property protection that grants to the owner of a work of authorship the legal right to determine how the work is used and to obtain the economic benefits from the work is referred to as a(n) ________. A) assurance document B) patent C) trade secret D) brand E) copyright

E

A trademark is registered with the ________. A) U.S. Commerce Department B) Federal Trade Commission C) Securities and Exchange Commission D) Federal Patent, Copyright, and Trademark Office E) U.S. Patent and Trademark Office

E

According to current regulations, any copyrightable work created on or after January 1, 1978, is protected by copyright law for the life of the author plus ________ years. A) 28.5 B) 101 C) 40 D) 55 E) 70

E

Amazon.com's one-click ordering system and Priceline.com's "name-your-price" business model are examples of ________ patents. A) copyright extension B) utility C) business technique D) trademark extension E) business method

E

Consider the following questions: Do our products under development require patent protection? Are we in compliance with the copyright license agreements into which we have entered? Is anyone infringing on our trademarks? Are company trade secrets leaking out to competitors? These are the types of questions that would be asked when conducting a(n) ________. A) intangible material examination B) intellectual property inventory C) intangible material inspection D) patent, trademark, copyright, and trade secret review E) intellectual property audit

E

Copyright law is governed by the ________. A) U.S. Constitution B) 1946 Intellectual Property Act C) 1966 Trademark and Copyright Act D) 1955 Inventors and Writer's Protection Act E) Copyright Revision Act of 1976

E