Entrepreneurship- Unit 2: What Is the Creative Process?

Which is an example of the preparation stage of the creative process?

A toy manufacturer learns everything about product design.

Which are examples of the preparation stage of the creative process? Select all that apply.

A writer sets daily writing goals to meet a publisher deadline. A coffee shop owner brainstorms ideas for seasonal coffees. A bookstore owner researches the possibility of selling apparel.

Lesson 8

Evaluation

What does Sarah Hernholm of Whatever It Takes (WIT) teach her students about failure?

Failure is an opportunity to create new choices.

What do the stories of Oprah, Walt Disney, and Sarah Hernholm of WIT teach future entrepreneurs about failure?

Failure is temporary.

Matt Wilson, the creator of 30UnderCEO, wished he had spent more time self-reflecting and assessing the market in which he would offer his product. Now he knows to spend more time getting to know his target market. Which stage of the creative process did he ignore at first?

He ignored the evaluation stage.

Sofia is experiencing a creative block during the incubation process. What is the best thing she can tell herself?

I'm making progress.

Lesson 9

Implementation

Lesson 7

Incubation and Illumination

Why is evaluation an important step in the creative process?

It allows for an idea to be made better.

How does the cyclical nature of creativity and innovation apply to the evolution of the phone?

It has continued to change, adding many features.

How does illumination fit into the creative process for entrepreneurs?

It is the part of the process in which entrepreneurs arrive at an "aha!" moment.

Which describes the long-term, cyclical nature of creativity and innovation? Select all that apply.

It took 41 years to perfect and market transatlantic communication. Walt Disney found success with Mickey Mouse after many rejections, including Pinocchio and Fantasia.

Which best describes the long-term, cyclical nature of innovation and creativity for the refrigerator?

XXX Modern refrigerators have an ice-making feature. Try Changes through trial and error made refrigerators safer and more useful.

Which is most important when writing a good vision statement?

XXX thinking about competitors' values and beliefs XXX planning an effective marketing strategy

Which are important to consider when developing a vision statement for your business? Select all that apply.

beliefs and values of your company long-range goals

Which describe evaluation as a step in the creative process? Select all that apply.

determination of whether an idea needs further refinement a time of self-assessment and reflection

Hannah is walking on the beach when she suddenly has an "aha!" moment that helps her solve a potential problem with her business idea. What part of the creative process did Hannah experience?

illumination

In which stage will a person have sudden flashes of insight or an "aha!" moment?

illumination stage

Robert owns a printing company. He has a new idea for an online ordering system. He has asked his business partners and customers for their opinions on his idea and received positive feedback. He is now busy finalizing and testing the system for last-minute changes before it is open for customer use. What stage of the creative process is Robert currently in?

implementation

Lesson 6

Preparation

How did Oprah Winfrey turn her failure into success? Select all that apply.

She founded a leadership school for girls. She created a popular daytime talk show.

Malia has an idea for a new product but keeps getting stuck on one part of her plan. If she wants to incubate her idea, which is the best action for her to take?

Take a break and go for a walk.

How can incubators help an entrepreneur with arriving at the "aha!" moment of illumination?

They provide a community of people with additional perspectives.

Han wants to use the appreciative inquiry method to evaluate his line of surfboards. Which is the best question to ask at the group meeting to evaluate the boards?

What is unique about these surfboards?

Which of the following is an example of implementation?

making adjustments to a product before its release to customers

Which stage of the creative process involves brainstorming, goal setting, and researching?

preparation

Match each definition with the correct term. This stage involves researching, goal setting, and brainstorming. This stage involves processing ideas through the imagination. This stage involves arriving at the "aha!" moment. This stage involves self-assessing and reflecting. This stage involves turning ideas into a final product or service.

preparation incubation illumination evaluation implementation

Read the sentence. Incubation can lead to an "aha!" moment because it allows the brain to _[blank]_ the imagination. Which best completes the sentence?

process an idea through

Which of the following are likely to increase as a result of a good vision statement? Select all that apply.

sales and profits productivity of workers number of loyal customers