ESB Business Life Cycle
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Pivot or persist
EITHER: need to change to something more successful OR keep doing what's working
Existence
Starting off; business is starting
Resource Maturity
The most typical fourth stage of the small business Characterized by relatively stable or slowly rising sales and profits over several years. products/ services are becoming out of date
exit plan
The strategy for leaving an investment and realizing the profits of such investment.
survival (of the fittest)
creating a good customer base; money starting to come in
take- off
start to make a profit
success
steady money is coming in
