ethos, pathos, and logos

ethos (Questions to consider)

. Questions to consider: How does the speaker present himself? Is the speaker familiar with or experienced on the subject? How can you tell and what evidence does he offer? How does the speaker show good judgment or a broad perspective? How can you tell and what evidence does he offer?

ethos

Ethos refers to how an audience interprets a speaker's moral character, or to "the good [person] speaking well,"

logos

Logos refers to the use of reasoning (logic) to appeal to the audience. The speaker appeals to the audience's sense of logos when he offers clear, reasonable premises and proofs, when he develops ideas with appropriate details, and when they make sure readers can follow the progression of ideas (organization)

pathos

Pathos refers to the emotional appeal to the audience, such as the use of emotion-laden words, the use of description, and the use of repetition. It can also come in the form of storytelling, the use of metaphor, passionate delivery, and emotional content.

logos (questions to consider)

Questions to consider: How is this text organized? What are the cues to its organization? Does the organization work? What claims are made? Are these claims strong and obviously apparent? What evidence is used to support these claims?

pathos (Questions to consider)

Questions to consider: Who is the intended audience? How can you tell and what evidence does the text offer? How is the audience encouraged by the speaker to have an emotional response? How can you tell? Is the audience encouraged to examine opposing motives? How can you tell? What audience needs, values, or beliefs are presented, constructed, or reflected by the text? How can you tell and what evidence does the text offer?

eunoia

good-willed towards the audience

phronesis

knowledgeable about their subjects

arête

they're credible or morally virtuous