Ethos, pathos, logos

example of logos

All men are mortal. Socrates is a man. Therefore, Socrates is mortal.

example of ethos

Doctors all over the world recommend this type of treatment.

example of appeal to authority

God hath blessed him with uninterrupted health, and given him a mind that can even flourish upon care.

example of pathos

The blood of his children shall curse his cowardice, who shrinks back at a time when a little might have saved the whole, and made them happy.

example of ethical appeal

The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of his country.

appeal to authority

citation of information from experts or others who warrant respect

ethical appeal

rhetoric appeal to a sense of right and wrong

ethos

rhetoric appeal to character or credibility of the persuader

pathos

rhetoric appeal to emotions, especially primal ones

logos

rhetoric appeal to rationality and logic