EXAM 2 CIS 3317

Lesson 06: Malicious code is sometimes also referred to as WHAT?

Viruses

Lesson 10: Disputes over federal trademarks involve establishing:

infringement

Lesson 10: Most adult social network participants do not have any expectation of personal privacy when using a social network.

F

Lesson 10: Online gambling is now legal throughout the United States.

F

Lesson 06: From the video, the phrase "the internet has a huge attack surface" translated to the millions of lines of code to exploit vulnerabilities thanks to unavoidable user error and inability of coders to anticipate all the potential ways attackers could exploit them.

T

Lesson 06: The name of the cyberwarfare worm that destroyed thousands of Iranian nuclear centrifuges in an effort by the U.S. and Israel to cripple Iran's nuclear program was called WHAT?

Stuxnet

Lesson 06: Which of the following was designed to cripple Iranian nuclear centrifuges?

Stuxnet

Lesson 06: Apple Pay uses near field communication (NFC) chips.

T

Lesson 07: Which of the following provides web marketers with a very quick means of identifying a customer and understanding his or her behavior at a site?

cookies

Lesson 10: Which of the following protects original forms of expression in a tangible medium?

copyright law

Lesson 10: Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an example of:

cyberpiracy

Lesson 09: Which of the following is the most popular use for mobile devices?

entertainment

Lesson 07: Ad or Advertising ______ use a real-time bidding process in which marketers bid for slots based on their marketing criteria.

exchanges

Lesson 10: The doctrine of WHAT permits teachers and writers to use copyrighted materials without permission under certain circumstances?

fair use

Lesson 09: WHAT action involves using any of a variety of means to attract people to your Web site and other social marketing platforms, such as Facebook and Twitter?

fan acquisition

Lesson 09: Which of the following is the first step in the social marketing 5-step process?

fan acquisition

Lesson 08: When writing email subject lines - what word is OK to use the word ????? but just don't make it the first word.

free

Lesson 09: WHAT techniques identify the location of a user's device and then target marketing to the device, recommending actions within the area?

geo-aware

Lesson 08: An email ???? bounce is when you have an email address for a sent email that is no longer valid and can not be delivered.

hard

Lesson 10: Which ethical principle tells you that it is wise to assume perfect information markets?

C. the New York Times test

Lesson 06: As the world s moving towards the "Internet of Things", everyday objects such as TV's, HVAC thermostats, smart appliances, cars and more are all possible for a cyber-attack since they all connect to the internet.

T

Lesson 09: For Sephora, the engagement level of the Pinterest platform and the emphasis on reaching highly interested potential customers is NOT paying off since they Facebook has far more fans of Sephora.

F

Lesson 10: It is super easy to view and adjust your privacy settings in Facebook and once initially set - you never have to return to adjust them.

F

Lesson 07: The concept of "customer satisfaction" is broader than the concept of "customer experience."

F

Lesson 09: Which of the following is the top app in terms of both audience size and share of time spent?

FB

Lesson 06: Which of the following dimensions of e-commerce security is not provided for by encryption?

Availability

Lesson 08: One of the best techniques to get examples of awesome subject lines is to simply read the WHAT?

15 Rules to Write Them Right

Lesson 09: While using apps, users spend about 75% of the time on just ________ of them.

3

Lesson 07: According to the video case, Pandora is a music streaming service with around ???? million paid subscribers.

5 million

Lesson 08: The percentage of all e-mail that is spam averaged around ________ in 2017.

55%

Lesson 07: What is the approximate Internet penetration rate for individuals that have attained less than a high-school education?

68%

Lesson 09: Which of the following statements is not true?

A. Google is the leading display ad site on mobile devices.

Lesson 09: Sephora is devoting more attention than ever to its Pinterest presence because of which of the following reasons?

A. Heightened engatement of users on the Pinterest platform

Lesson 08: From the article called "Writing Excellent Email Subject Lines", it was suggested using fundamentals into your subject line that all started with the letter "U";. From the list below, which one best describes UNIQUE?

A. Is the promised message compelling and remarkable?

Lesson 09: Which of the following is not true about social marketing?

A. More than 50% of Twitter's ad revenues are generated by desktop users.

Lesson 10: All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except:

A. the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting websites or providing services to infringers regardless of whether the ISP is aware of infringement. PreviousNext

Lesson 10: Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?

C. patent law

Lesson 07: Acquisition rate is a measure of the:

C. percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.

Lesson 09: Since customers clicking on a store locator via a mobile link/app have already demonstrated intent to buy, iProspect believed it was reasonable to assume a higher percentage of these customers would purchase goods on average from how many $ per average order?

B. $41-60 dollars

Lesson 06: Which of the following statements is not true?

B. Apple's Touch ID stores a digital replica of a user's actual fingerprint in Apple's iCloud. PreviousNext

Lesson 08: From the article called "Writing Excellent Email Subject Lines", it was suggested using fundamentals into your subject line that all started with the letter "U";. From the list below, which one best describes ULTRA-SPECIFIC?

B. Does the reader know what's being promised?

Lesson 06: What is the first step in developing an e-commerce security plan?

B. Perform a risk assessment. PreviousNext

Lesson 07: Which of the following is not true about search engine advertising?

B. Search engine advertising is the fastest growing type of online advertising. PreviousNext

Lesson 07: Within the Pandora Music Streaming app, you indicate your preference for a given song by all BUT which of these user actions?

B. Swipe Left or Right

Lesson 10: A social consequence of the richness of Internet information is:

B. very persuasive messages might reduce the need for multiple independent sources of information.

Lesson 06: A fingerprint or retina (eye) scan is an example of WHAT?

Biometric Device

Lesson 06: According to Ponemon Institute's 2017 survey, which of the following was not among the causes of the most costly cybercrimes?

Botnets

Lesson 06: According to the video, with mobile payment systems and their usage increasing in usage and adoption, new mobile payment revenue streams are possible which include which of the following?

C. referral marketing

Lesson 10: Which case was instrumental in paving the way for Internet business methods patents?

C. State Street Bank & Trust Co. v. Signature Financial Group, Inc.

Lesson 10: Facebook was compared to what industry that uses content to attract large audiences, then once they are in place, sell advertising to that audience?

E. broadcast or cable television service

Lesson 10: Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?

D. the Collective Utilitarian principle

Lesson 10: Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?

D. the Social Contract Rule PreviousNext

Lesson 06: Which demographic groups are less likely (if at all) to adopt mobile payment apps according to the video?

E. Baby Boomers

Lesson 07: Consumers choose the online channel primarily due to social media influence.

F

Lesson 06: ________ typically attack governments, organizations, and sometimes individuals for political purposes.

Hacktivists

Lesson 09: Which of the following are features of both Pinterest and Twitter?

Hashtags

Lesson 07: The Internet allows for sales of obscure products with little demand was referred to as WHAT kind of marketing?

Long tail Marketing

Lesson 09: All of the following were popular types of online marketing before 2007 except:

Mobile Marketing

Lesson 06: Which of the following is a set of short-range wireless technologies used to share information among devices within about two inches of each other?

NFC

Lesson 07: Showing the same online ad across multiple websites or channels was referred to as _______?

Retargeting

Lesson 06: One of the differences between cyberwarefare and traditional warefare mentioned in the video is/was the fact that the government is no longer capable of carrying out warefare on its own because telecommunications networks, websites and private companies must all work together to battle cyberattacks.

T

Lesson 06: Retailers were reluctant or anxious to embrace mobile payment technology because there are SO many options for mobile payments out on the market and they are waiting to see what the market and users "prefer".

T

Lesson 06: The much bigger concern in the rise of Cyberwarfare focuses not on individual impact but a on a much larger scale which could affect entire cities or large groups of individuals at one time.

T

Lesson 06: Typically, the more security measures added to an e-commerce site, the slower and more difficult it becomes to use.

T

Lesson 07: Online traffic is driven by offline brands and shopping.

T

Lesson 07: Pandora's Music Genome attributes include melody, harmony, rhythm and form.

T

Lesson 07: Research shows the two key factors shaping the decision to purchase online are utility and trust.

T

Lesson 08: From the article "Email Subject Lines: 15 Rules to Write Them Right", one of the rules was that "Open rates don't always measure subject-line success".

T

Lesson 08: From the article "Email Subject Lines: 15 Rules to Write Them Right", one of the rules was that to "Write and test early and often".

T

Lesson 09: As consumers continue to move more of their media consumption and computing tasks to mobile devices, marketers have followed, devising an array of methods to extend their branding and marketing efforts to the mobile platform.

T

Lesson 09: By 2018, mobile marketing is expected to account for almost 75% of all digital ad spending.

T

Lesson 09: It is expected that by 2021, m-commerce will account for more 50% of all e-commerce in the retail and travel industries.

T

Lesson 09: Sephora actively engages with users, encouraging them to try out different products and looks, and keeping track of which items in its catalog are more frequently repinned.

T

Lesson 09: Since Adidas relies on their brick-and-mortar outlines/stores, mobile marketing that drives customers to a physical location is critical.

T

Lesson 10: At times in the past, the FTC has explicitly charged Facebook with misleading its users about the privacy of their Facebook information.

T

Lesson 10: Mark Zuckerberg, the founder of Facebook, one proclaimed in an interview that the 'age of privacy' had come to an end.

T

Lesson 10: The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.

T

Lesson 10: The foundation of Facebook's business model is to sell the personal information of its users to advertisers.

T

Lesson 07: From the video, which song recommendation system approach favors more popular selections/songs?

amazon

Lesson 07: The _____ rate measures the percentage of customers who purchase once but never return within a year (or some other time frame).

attrition rate

Lesson 09: Which of the following is most similar to Pinterest?

insta

Lesson 08: When writing email subject lines - you should never stretch the truth so it is OK to "Lead, but don't WHAT"?

mislead

Lesson 07: In addition to Pandora, which other streaming music service uses a similar Freemium business model?

spotify

Lesson 06: Software that is used to obtain private user information such as a user's keystrokes or copies of e-mail is referred to as:

spyware

Lesson 07: All of the following are online communications that are used to support the evaluation of alternatives stages of the consumer decision process except:

targeted banner ads

Lesson 10: Single words, pictures, shapes, packaging, and colors used to identify and distinguish goods are protected under ???? law.

trademark

Lesson 07: If you want to determine the size of your website's audience, the metric you will use for the most accurate measurement will be:

unique visitors

Lesson 07: Creating multiple variations of information goods and selling these to different market segments at different prices is called:

versioning

Lesson 09: Which of the following is the second-most popular mobile marketing format?

video advertising