is a standalone interface for creating, comparing, and sharing reach and frequency media plans prior to purchasing on Facebook and Instagram.
Campaign Planner
The minimum audience size you can look at is ____.
1,000
How long can a reach and frequency campaign run?
1-90 days
What is the maximum number of custom questions that a business can add to a lead ad form?
15
When was FB launched
2004
When was the Like button created
2009
By 2020, ___% of the world's mobile data traffic will be video.
75%
A _____ is a URL that points to a specific place in your app, like a product page
Deep link
What is the primary application of the reach objective?
Expose your ad to the greatest number of people over a certain time period.
What ads are designed to help you find potential customers who demonstrate a level of interest by sharing their contact information with you.
Facebook lead ads
Ads on Audience Network use different images, video, and text than News Feed ads
False
Campaign Planner requires access to a Facebook Ads Manager account so that Plans can be made using the right predictions for a particular Page.
False - business manager account
For measuring audience outcomes you should focus on what metrics?
Reach and frequency in your ad reports
_____ measure impressions as a percentage of the target population for an advertising campaign
Target Rating Points (TRP)
Facebook's three key pillars of value for marketers are:
Targeted reach Deep engagement Proven results
What is the goal of newsfeed?
To deliver the right content to the right people at the right time
Which objectives can you use to create an offer ad?
Traffic or conversions
FB has also moved away from using Likes, comments, or engagement metrics to determine success for businesses
True
If your objective is to get your audience to perform a specific action, reach and frequency buying may not be ideal.
True
Is it possible to edit a reach and frequency campaign once it's running?
Yes
For reach and frequency campaigns the cost is always
cost per thousand impressions (CPM)
Behavior targeting
draws on Facebook and third-party data around travel, home and vehicle ownership, charitable donations, device usage, and other consumer behaviors.
Interest targeting
focuses on consumer and lifestyle categories such as fitness, fashion, or hobbies.
What do we call a structured file that contains information about a business's hotel inventory?
hotel feed
Audience network is not available for what two marketing objectives?
lead generation, store visits
Facebook SDK
mobile
Offer POSTS can contain how many images?
one image
What is central to FBs value for marketers?
preserving an organic experience
How many times can a business change the time or location of their event?
three
How many custom questions can a business add to a lead ad form?
up to three
Facebook Pixel
website