Facebook Planning
With Facebook, you can _____ test different versions of your ads so you can see what works best and improve future campaigns.
A/B
___ delivery spends budget as quickly as possible by entering every opportunity under your bid cap into the auction. This favors quick spend over maintaining your cost per result. With accelerated delivery, it is possible to exhaust your budget before your scheduled campaign ends. Advertisers with bigger budgets who want to reach people quickly or with time-sensitive campaigns should consider using accelerated delivery.
Accelerated
Ad sets usually exit the learning phase after they receive approximately ___ results within 7 days.
50
We also provide a confidence level, which represents how likely it is that we'd get the same results if you ran the test again. For any A/B test, a confidence level above __% indicates that you should use the winning ad set.
75
_____ Your ads will be shown to people likely to download your app on the App Store (for iOS devices) or Google Play (for Android devices).This objective is the most efficient and cost-effective way to get app installs.
App Installs
Custom ___ from your website is an option that uses the Facebook pixel to match people who visit your website with people on Facebook.
Audiences
___ objectives help you reach as many people as possible or increase ad recall.
Awareness
___ ads These are smaller ads that appear at the top or bottom of the screen.
Banner
____ Your ads will reach the people most likely to pay attention to them.This is useful if you want to spread the word about your brand and you're willing to trade off more awareness for fewer clicks and reactions.
Brand Awareness
____ objectives can help you reach the people most likely to click through to your website, or to engage with your post, app or video.
Consideration
___ group This group is made up of people who look like the test group but won't be shown your ads. They are not exposed to the treatment.
Control
___ objectives can help you show your ads to people most likely to purchase something or visit your store.
Conversion
____Your ad will reach people who are likely to take an action.This objective works best when reaching an audience that has already expressed an interest in your brand or product, or people who have things in common with that audience (other shared interests, for example).
Conversions
___ Audiences leverage what you already know about your customers to create high-performing types of campaigns supporting a broad range of marketing goals.
Custom
____ events are actions that fall outside those covered by Facebook's standard events. You can create and use custom events by adding them to your website code
Custom
You should use ____ Insights when you want a comprehensive look into your ad set's performance.
Delivery
___ Insights provide you with the information you need to help interpret fluctuations in campaign performance. The ___ Daily Results tool is helpful for campaigns that optimize for actions like video views, conversions and app installs. If the campaign goal is to reach audiences at scale and pricing predictability is important, you can use the tool to gauge the unique number of people you will reach with your campaign.
Delivery, Estimated
____ targeting options, including interests, may be based on people's interests, activities, and pages and posts they like on our platform. ____ targeting lets you reach people based on device usage and other activities on our platform.
Detailed, Behavior
Benefits of a Page: - ___ and simple - ___ - Connect with ___ - ___ with your page -____ -____
Free, versatile, customers, advertise, insights, informative
____ is where people go to connect with others, explore their interests and discover new ones.
For Conversion Lift tests, Facebook uses a technique called ___ to Treat (ITT) to manage the effect of potential bias in the test results
Intent
___ These ads play between levels or actions in a game, in that moment of relaxation where gamers can use that mental pause to interact with a video experience.
Interstitial
____These ads are optimized to collect people's contact information.Use inviting copy to get people to share their information with your business.
Lead Generation
___ Your ad will be shown to people who are likely to have a conversation with you on Messenger.This is a great objective for starting a one-on-one dialogue with your audience.
Messages
_____ ads appear in Messenger, alongside direct conversations. Used this type of ad to: Extend the ___ of your ad campaigns
Messenger Inbox, Reach
Ads that click to ____ are Facebook, Instagram or Messenger ads that send people into a Messenger conversation with your business. Use this type of ad to: Open ____ in Messenger
Messenger, conversations
___ ads These are highly customizable experiences that integrate naturally into apps. Native ads give app developers the ability to monetize (by placing ad content) without disrupting the app experience.
Native
You can use Audience ___ to deliver ads on apps and sites beyond Facebook where people spend their time.
Network
A ___ is a place on Facebook that lets people, public figures, businesses, brands, organizations and non-profits create a presence on Facebook and connect with the Facebook community.
Page
Facebook Insights - - -
People Advertising Industry
With the Facebook pixel, you can: Reach the right ___ Drive more ____ Measure the ___ of your ads
People, sales, results
Organize your results You can organize your results by ___, ___ or ___.
Performance, Demographics, Placement
To use Facebook, you have to have a personal ___. Then create a ___ to represent your business.
Profile, Page
___ are the best choice to estimate the causal impact of an ad, meaning that attributing your results to the treatment is a safe bet.
RCTs
When you conduct an ___, you test a hypothesis by introducing a treatment, studying the effects and determining the impact of your ad. Ultimately, an RCT can help you decide how much to spend on each marketing channel to maximize your results.
Random Control Trial
___ Your ads will be shown to the maximum number of people within your audience.This is useful for retargeting an audience you already know is interested in your brand or products.
Reach
___ video Give users the chance to earn in-game rewards for watching video ads.
Rewarded
_____ You want to deliver a message that relates to the day it's delivered (like the final day to shop a sale or the series premiere of a new TV show).
Scheduled
_____ You want to deliver multiple ads in a certain order to tell a coherent story (for example, no one will see ad two of your series unless they see ad one first).
Sequenced
___-cell study: An example is an experiment that tests Facebook ads vs. no Facebook ads.
Single
Brand lift Facebook's Brand Lift solution measures the incremental impact your Facebook, Messenger, Instagram and Audience Network ads have on several ___ metrics (ex: recall, awareness, intent and so on).
brand
RCT: - ___ lift - ___ lift A/B: - ___ testing
brand, conversion, split
Custom ____ enable you to segment your event information based on values, event types, custom information fields and other characteristics for more detailed reporting in Ads Manager.
conversions
___ audiences : Target ads using Facebook data.
core
___ audiences: Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know.
custom
Targeting ___ is available for all campaign objectives except for brand awareness and reach. It lets Facebook expand your target audience if we think it will get you better results. It allows us to adjust your interest-based targeting to reach more people who may get you more results or results that are better aligned with your bid strategy.
expansion
Conducting an ___ is a proven way to assess the effectiveness of your ads, while neither overstating nor understating their true impact.
experiment
Custom Audiences were designed to maximize security and privacy. The process used to maximize security and privacy is called ___.
hashing
What does ___ mean? Great question. That's any change, however small, that happened because of the treatment.
incremental, change
A profile is for an ___, a Page is for a ____.
individual, business
The ___ phase is when the delivery system hasn't learned enough for performance to stabilize. It occurs when you create a new ad set or make a significant edit to an existing ad or ad set. Ad sets exit the learning phase when their performance stabilizes
learning
Results Well-designed RCTs can show the true impact of an ad. We call any observed change a "___." Any differences we see between the groups is likely to be driven by the Facebook campaign. This is the incremental impact of the campaign.
lift
___ audiences: Reach new people who are similar to audiences you already care about.
lookalike
You can use direct ___ to connect with people one on one or create chat groups to message multiple people at once.
messages
Sponsored ____ allow you to send highly targeted promotions directly to the people who have already talked to your business in Messenger. Sponsored messages are best for: ___ communication between your Page and people who've messaged your Page in the past Re-______
messages, Scaled, engagement
You can include Audience Network as part of your Facebook ad campaign to: Connect with ___ of the people you care about, no matter where they are on the web Show your Facebook ads ___ Facebook (without creating extra work for you) Help deliver your ad to more people, making your campaign more impactful
more, outside, more
In a ___-cell study, you can run several advertising strategies at once, each as independent single-cell tests. This allows you to examine several ads or strategies at once, and to compare their relative performance against their respective control groups.
multi
To run an A/B test, use our split testing solution. With split testing, advertisers change just ___ aspect, or variable.
one
The Facebook ____ is an analytics tool that allows you to measure the effectiveness of your advertising and understand the actions people take on your website. You can use the pixel to help: Make sure your ads are being shown to the right people. Build advertising audiences. Unlock additional Facebook advertising tools.
pixel
A ____ is where you can share information and updates about yourself. That can include things like your interests, photos, videos, current city and hometown.
profile
You must have a ____ in order to create a Page for your business.
profile
Facebook ___ may include insights such as which platforms drive certain shopping behaviors and when to reengage existing customers.
reports
A Brand Lift test can help you understand how well your ad campaign ___ with people.
resonated
Conversion Lift Facebook's Conversion Lift solution measures the incremental impact that your Facebook, Messenger, Instagram and Audience Network ads have on your ___ outcomes, or any other outcome that is captured via a pixel, SDK and Offline Conversions.
sales
A ___ audience is a group of people who are important to the success of your business, such as those who make high-value purchases or who are deeply engaged with your Facebook Page or mobile app.
seed
A ___ group is made up of people who could potentially see your ads. They are exposed to the treatment.
test
Use Reach & Frequency buying when you want: - - -
transparency, predictability, control
Facebook ___ provide deep dives on complex issues that relate to marketing on our platforms.
white papers
[Advertiser Bid] x [Estimated Action Rates] + [User Value] = Total Value Total value is calculated by multiplying advertiser bid with estimated action rates, then adding user value.
winning ad
___ Your ad will be shown to people who are likely to watch your video at the lowest cost.This is a great objective for reaching new audiences that are not familiar with your brand or products.
Video Views
Facebook ___ provide helpful information on topics such as attribution, incrementality and Conversion Lift.
guides
___ Planner is a standalone interface for creating, comparing and sharing reach and frequency media plans for reach and frequency campaigns.
Campaign
_____ Your ad will show products from your catalog that best match your audience's interests.We recommend that your creative assets include product images.
Catalog Sales
___ There are four specific types of engagement:Boost a Post: Get people to take action on any of your Facebook Page or Instagram posts.Page Likes: Get more people to like your Facebook Page.Event Response: Get more people interested in an event on your Facebook Page.Offer Claims: Get people to take action on an offer, discount or promotion.This ad objective helps you encourage interactions within our platforms, not an external website or app.
Engagement
___ are actions that happen on your website, either as a result of Facebook ads (paid) or organic reach (unpaid).
Events
___ delivery is designed to spend your budget evenly over the duration of the campaign using a method called discount pacing. With this method, we essentially lower your bid to a level that will just spend your budget over the campaign duration so that you can capture more opportunities at more efficient costs.
Standard
___ events are actions Facebook recognizes and supports across ad products. examples: include Complete Registration, Search and Add to wishlist.
Standard
_____ Your creative message doesn't need to be delivered in any particular order or on any particular date.
Standard
____ These ads will be shown to people who live near your physical store locations and are most likely to stop by.We have seen that ads that combine store locators with discounts and special offers work best.
Store Traffic
___ let you post more informal, spur-of-the-moment content for your followers to see. It's a way to send quick pictures or videos to your followers for a more "on-the-go" feel.
Stories
___ Your ads will reach the people most likely to click through to your website. This objective does not include additional engagement after clicking the ad.This is useful if you want to bring people to a piece of content for them to read or watch.
Traffic
To include Audience Network as part of a Facebook ad campaign, you need to have a Page and choose an objective that's compatible with Audience Network. Examples include the ___, Mobile ___ Install and ___ objectives.
Traffic, App, Conversions
___ The variable that the test group is potentially exposed to.
Treatment
As a business, you can use your ___ to post videos and photos promoting your product, tag your items in shopping posts and encourage your followers to visit your website.
feed
You can create up to __ rules and certain criteria around specific audiences you'd like to reach.
five
A ___ cap is the maximum number of times your ad will be delivered to someone within a given period of time.
frequency
