FCS 131 Test (ch. 1-4)

a. style

A specific characteristic or distinctive appearance of a garment is called a a. style b. trend c. high fashion d. fashion

a. target market

A specific group of potential customers that a business is attempting to turn into regular customers a. target market b. consumers c. fashion followers d. fashion leaders

b. total size of the population and its growth

1 of the 2 factors relating to population that impact fashions demand is the a. sociological changes b. total size of the population and its growth c. causal lifestyle of consumers d. aging population

a. geographics

Data organized by country, county, size, and population a. geographics b. demographics c. VALS 2 d. psychographics

a key factor in apparel selection for both genders; important in advertising, packaging, and store decor; designer's color palette changes with consumer's preferences

Define color

characteristic or distinctive appearance of a garment - the combination of features that makes it different from other garments

Define style

a general direction or movement

Define trend

population studies that divide broad groups of consumers into smaller, more homo market segments

Demographics

a particular or individual interpretation, version, or treatment of a style

Design

c. identifying facts about past trends and forecasts

Developing a fashion forecast involves a. making predictions b. having a well trained eye for fashion c. identifying facts about past trends and forecasts d. following the movement of fashion

the look and feel of material, woven or non-woven

Texture

the rise, wide popularity, and subsequent decline in acceptance of a cycle

The Fashion Cycle

c. secondary

The _______ level is composed of industry manufacturers, contractors, and designers a. auxiliary b. primary c. secondary d. retail

c. sole proprietorship

The ability to keep all profits is evident in ______ a. limited liability b. corporation c. sole proprietorship d. partnership

a. hispanics

The largest minority in the U.S., expected to make up over 20 percent of the U.S. population by 2020 a. hispanics b. millennials c. asians d. african americans

d. fashion influential

A person whose advice is sought by associates is called a a. fashion leader b. fashion innovator c. fashion blogger d. fashion influential

a. customer"

A cardinal rule in any business is "know your a. customer" b. product" c. competition" d. market"

a. primary level

A level of the fashion industry composed of growers and producers of raw materials is called the a. primary level b. retail level c. auxiliary level d. secondary level

a. a knockoff

A line-for-line copy of a popular style is known as a. a knockoff b. an adaptation c. a fad d. a classic

d. vertical growth

A manufacturing company expanding by opening a retail store to sell its products is known as a. lease agreement b. merger c. horizontal growth d. vertical growth

d. design

A particular or individual interpretation, version or treatment of a style is called a a. fashion forecast b. trend c. fashion d. design

a style or design that satisfies a basic need and remains in general fashion acceptance for an extended period of time

Classic

c. upward-flow theory

Coco Chanel believed fashion came from the streets and was adopted by the couture. This is an example of the a. fast-fashion theory b. mass-market theory c. upward-flow theory d. downward-flow theory

c. partnership

Ease of formation and greater financial capacity is evident in business ______ a. limited liability b. sole proprietor c. partnership d. corporation

Widespread buying power, leisure time, increase education, seasonal change, improved status of women

Examples of accelerating factors

Religion, habit and custom, reductions in consumers' buying power, sumptuary laws

Examples of delaying factors

a fashion that suddenly sweeps into popularity, affects a limited part of the total population, and then quickly disappears

Fad

a style that's accepted and used by the majority of a group at any one time

Fashion

b. a particular group of people

Fashion is the style or styles of clothing and accessories worn at a particular time by a. fashionable consumers b. a particular group of people c. models in advertisements d. industry professionals

d. consumer needs

Fashion marketing is an influential force in the fashion business, it identifies a. taste levels b. style preference c. trend forecast d. consumer needs

d. sales promotion

Fashion merchandising refers to the planning required to have the right fashion merchandise, at the right time, in the right quantities, at the right prices, with the right a. trends b. retailers c. consumers d. sales promotion

b. trends

Interesting new looks in the introduction phase which are accepted enthusiastically by various fashion leaders a. thrift-store treasures b. trends c. prophetic styles d. classics

b. status of women

Key sociological factors influencing fashion are leisure time, ethnic influence, social and physical mobility, instant communication, wars, disasters, crisis, and a. technology b. status of women c. population increase d. recession

c. sumptuary laws

Laws that require that children's sleepwear be flame retardant are called a. textile Saftey laws b. product identification laws c. sumptuary laws d. fashion industry laws

b. accelerating factors

Leisure time, increased education, and widespread buying power speed up fashion cycles. They are referred to as a. retarding factors b. accelerating factors c. fashion movement d. fashion advancement

an assortment of new designs with a designated period for delivery to the retailer

Line

b. large numbers of consumers accept a style

Mass production and distribution of fashion only works when a. the Kardashians wear the style on tv b. large numbers of consumer accept a style c. athletes, stars, and other fashion leaders promote the style d. the style starts with very wealthy and trickles down the market

b. fashion is evolutionary

One of the 5 principles of fashion is a. sales promotion can dictate fashion b. fashion is evolutionary c. fashion is revolutionary d. fashion is based on price

a. reaction to convention

One of the most important psychological factors influencing fashion demand is the a. reaction to convention b. boredom c. companionship d. curiosity

b. franchise

Owners benefit from the expertise and success of an established firm a. merger b. franchise c. style designer d. manufacturer

a. a system of color communication

Pantone is an example of a. a system of color communication b. a fast fashion company c. a "green" or sustainable brand d. an Italian designer label

a costume's overall outline or contour; it's also frequently referred to as shape or form

Silhouette

psychographics

Studies that develop more extensive and personal portraits of potential customers and their lifestyles

c. information

Successful fashion forecasters depend on this most valuable commodity a. trends b. retailers c. information d. consumers

prevailing opinion of what is/ isn't appropriate for a given occasion

Taste

c. discretionary income

The money that a family can choose to save or spend after providing food, shelter, clothing, and transportation a. consumer income b. disposable income c. discretionary income d. spending money

b. that the style is nearing the end of its popularity

The most extreme and excessive version of a style indicates a. that the style is at the height of its popularity b. that the style is nearing the end of its popularity c. that the style will be short-lived fad d. that the style is at the very beginning of its popularity

b. auxiliary

The only level that functions with all other levels simultaneously is the ______ level a. secondary b. auxiliary c. retail d. primary

a. action and reactions

The psychological environment involves motivation of peoples' a. action and reactions b. acceptance and rejection c. fear and curiosity d. comfort and discomfort

d. market segmentation

The separation of the total consumer market into smaller groups is called a. psychographics b. demographics c. buying segments d. market segmentation

d. retail

The ultimate distribution level of the fashion industry is the ______ level a. secondary b. auxiliary c. primary d. retail

c. mass-merchant theory

There are 3 theories of fashion adoption. The horizontal theory is also called the a. fast-fashion theory b. major-fashion theory c. mass-merchant theory d. consumer-mass theory

c. culmination

There are 5 stages of the fashion cycle: introduction, rise, decline, obsolescence, and a. climb b. complete c. culmination d. center

d. feelings of insecurity

Wearing a style already deemed appropriate by others, such as wearing a suit to an interview, is an example of which reason for following fashion a. upward flow of fashion b. ambivalence c. admiration d. feelings of insecurity

Accelerating factors, delaying factors, and recurring fashions

What 3 factors influence the fashion movement

Laws that regulate competition, and labeling laws designed to protect consumer

What are the 2 basic categories of federal legislation that affect the fashion industry

Downward-flow, horizontal-flow, and upward-flow theory

What are the 3 primary theories that been advanced to explain the spread of fashion adoption

1) consumers establish fashions by accepting or rejecting the styles offered 2) fashions are not based on price 3) fashions are evolutionary in nature; they are rarely revolutionary 4) no amount of sales promotion can change the direction in which fashions are moving 5) all fashions end in excess

What are the 5 principles of fashion

c. horizontal growth

When a company grows by expanding in the areas where it already performs successfully it is called a. merger b. franchise c. horizontal growth d. vertical growth

b. mass merchants

Widely accepted fashion is sold in retailers, which are often called a. specialty retailers b. mass merchants c. consignment stores d. boutique stores