Final Exam

A fingerprint scan is an example of which of the following? A) biometrics B) encryption C) IDS D) firewall

A

Big Data plays an important role in predicative marketing A) True B) False

A

Which of the following has the highest share of the e-book market? A) Amazon B) Apple C) Google D) Barnes & Noble

A

A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n) ________.

Angel investor

Vishing attacks exploit SMS messages A) True B) False

B

Which of the following is not a current trend in online content? A) Sales of music in digital form produce more revenue than sales of physical units. B) Readership of newspapers in print form continues to exceed online readership. C) Consumers increasingly accept the notion of paying for premium content. D) Console game sales stagnate in comparison to online gaming

B

Proxy servers are also known as: a. firewalls. b. application gateways. c. dual home systems. d. packet filters

C

in the United States, the service sector accounts for approximately ________ % of the United States GDP A) 45% B) 67% C) 75% B) 83%

C

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue? A) incubators B) angel investors C) crowdfunders D) venture capital investors

D

The marketing technique known as ___ involves merchants offering products or services for a very low price for a short period of time

Flash Marketing

The Internet of Things is based on sensors that can collect data and connect to the Internet. A) True B) False

A

Which of the following is a characteristic of the Consolidation phase of e-commerce? A) predominance of pure online strategies B) emphasis on revenue growth versus profits C) brand extension and strengthening becomes more important than creating new brands D) shift to a technology-driven approach

C

Which of the following is a community of members who self-identify with a demographic or geographic category? A) practice network B) sponsored community C) affinity community D) interest-based social network

C

Which of the following is a method of inventory cost management that seeks to eliminate excess inventory? A) lean production B) sustainable production C) just-in-time production D) supply chain simplification

C

Which of the following is an example of C2C e-commerce? A) Amazon B) Groupon C) Craigslist D) Go2Paper

C

Which of the following search engine algorithm updates enables Google's search engine to evaluate an entire sentence rather than just a key word? A) Panda B) Penguin C) Hummingbird D) Graph Search

C

A(n) ________ offer members focused discussion groups, help, information, and knowledge related to an area of shared practice. A) sponsored community site B) social networks C) bitch D) practice network

D

Priceline is an example of a(n): A) English auction. B) Dutch auction. C) penny auction. D) Name Your Own Price auction.

D

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as: A) aggregation. B) repackaging. C) media transformation. D) industry convergence

D

Walmart's global supply chain has been criticized for all of the following except: A) exploiting labor in underdeveloped countries. B) bribing officials. C) wasting energy. D) failing to be efficient

D

When talking about the physical elements of the Internet the term redundancy refers to: a) the amount of data that can be transferred over a communication medium b) the use of high-speed switching computers to connect the backbone to regional and local networks c) delays in messages caused by the uneven flow of information through the network d) multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs

D

Which of the following is not a leading factor in changing the television industry? A) increasing broadband penetration B) development of the mobile platform C) a willing industry with a library of high-quality content D) inability to attract customers to traditional products

D

Which of the following is not an example malicious code A.Trojan horse B.worm C.virus D.spygear

D

involves the purchase oF goods based on immediate needs in larger marketplaces that involve many suppliers A) Contract B) Spot C) Just in time D) group purchasing

B

the average American spends more roughly double the time consuming media than the time spent at work A) True B) False

B

time, resources, and system architecture are all elements of the triple constraint A) True B) False

B

typically, the more security measures added to an e-commerce site, the faster and easier it becomes to use A) True B) False

B

which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via A) ubiquity B) richness C) information density D) universal standards

B

which of the following is not one of the three major stages in the evolution of e-commerce? A) Invention B) Gentrification C) reinvention D) Consolidation

B

which of the following was the original purpose of the internet? A) to provide a network that would allow businesses to connect with consumers B) to link large mainframe computers on different college campuses C) to develop a military communications systems that could withstand nuclear war D) to enable government agencies to track civilian communications

B

A(n) ________ supply chain is one in which the labor conditions in low-wage, underdeveloped producer countries are visible and morally acceptable to ultimate consumers in more developed industrial societies A) Hub and Spoke B) Horizontal C) Vertical D) Accountable

D

All of the following are advantages of online retail except: A) lower supply chain costs. B) lower cost of distribution. C) ability to change prices. D) faster delivery of goods

D

All of the following are challenges faced by bricks-and-clicks firms except: A) coordinating prices across channels. B) handling returns of Web purchases at retail outlets. C) building a credible Web site. D) building a brand name

D

All of the following are challenges for catalog merchants except: A) high costs of printing and mailing. B) building a credible Web site. C) the need to bring staff in or manage new technology. D) building sophisticated order entry and fulfillment systems

D

All of the following are fixed price strategies except: A) bundling. B) versioning. C) free pricing. D) yield management

D

All of the following can be considered a direct or indirect competitor of Amazon.com except: A) eBay. B) Apple's iTunes Store. C) Barnesandnoble.com. D) Starbucks.

D

E-commerce can be defined as:________________- a. the use of the Internet and the Web to transact business. b. the digital enablement of transactions and processes within a firm. c. digitally enabled commercial transactions between and among organizations and individuals. d. both (a) and (c)

D

Interactivity in the context of e-commerce provides which of the following functionalities? A) the ability to physically touch and manipulate a product B) complexity and content of a message C) the ability of consumers to create and distribute content D) the enabling of two-way communication between consumer and merchant

D

Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve: A) retailing goods. B) personalization. C) information brokering. D) providing hands-on services

D

The Web runs in which layer of Internet architecture? A) Network Technology Substrate layer B) Middleware Services layer C) Transport Services and Representation Standards layer D) Applications layer

D

The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade A) Supply chain B) Horizontal Market C) Vertical market D) Net Marketplaces

D

Which of the following is an example of social e-commerce? A) Amazon B) eBay C) Wikipedia D) Facebook

D

Which of the following is not a characteristic of a perfectly competitive market? a. There is a large number of small firms. b. Firms sell a homogeneous product. c. Firms can easily enter or exit the market. d. Firms are price makers, not price takers

D

16) Which of the following is not a major trend in online retail for 2014-2015? A) About 90% of Internet users in the United States are now online shoppers. B) Lunchtime purchases are the fastest growing time segment for online retail purchases. C) Online retailers increase the use of interactive marketing tools such as blogs and user-generated content. D) Virtual merchants using a subscription-based revenue model emerge.

B

A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer. A) customer service chat system B) CRM system C) data warehouse D) transactive content system

B

A metered subscription model is most similar to which of the following revenue models? A) transaction fee B) freemium C) advertising D) affiliate

B

Accessing data without authorization on Dropbox is an example of which of the following? A) social network security issue B) cloud security issue C) mobile platform security issue D) sniffing

B

All of the following are examples of direct goods in the auto industry except: A) sheet steel. B) shatter-resistant glass. C) rubber molding. D) desktop computers.

B

All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones

B

B2B e-commerce is the largest type of e-commerce A) True B) False

B

Consumers are primarily price-driven when shopping on the Internet A) True B) False

B

Content convergence describes convergence in the design, production, and ________ of content. A) sales B) distribution C) marketing D) consumption

B

DRM refers to a combination of ________ for protecting digital content. A) hardware and software methods B) technical and legal means C) user and publisher agreements D) local and remote policies

B

In the wholesale model of e-book distribution, pricing power is with the publisher. A) True B) False

B

Omni-channel merchants are also referred to as: A) virtual merchants. B) bricks-and-clicks companies. C) catalog merchants. D) manufacturer-direct firms

B

The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce A) True B) False

B

Virtual merchants face potentially large costs for all of the following except: A) building and maintaining a Web site. B) building and maintaining physical stores. C) building an order fulfillment infrastructure. D) developing a brand name

B

What is the most frequent cause of stolen credit cards and card information today? A) lost cards B) the hacking and looting of corporate servers storing credit card information C) sniffing programs D) phishing attacks

B

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as: A) discriminatory pricing. B) price matching. C) bid rigging. D) distress pricing

B

Which of the following are Amazon's primary value propositions? A) personalization and customization B) selection and convenience C) reduction of price discovery cost D) management of product delivery

B

Which of the following companies utilizes a transaction fee revenue model? A) Yahoo B) E*Trade C) Twitter D) Sears

B

Which of the following has the highest share of online retail sales? A) omni-channel merchants B) virtual merchants C) catalog merchants D) manufacturer-direct

B

Which of the following involves e-mailing another seller's bidders and offering the same product for less? A) transaction interception B) bid siphoning C) shill bidding D) persistent bidding

B

Which of the following is a subscription-based retailer using predictive marketing and Big Data? A) Macy's B) Birchbox C) Dell D) Lands' End

B

Which of the following is an example of an online privacy violation? A) your e-mail being read by a hacker B) your online purchasing history being sold to other merchants without your consent C) your computer being used as part of a botnet D) your e-mail being altered by a hacker

B

Which of the following primarily deal with indirect goods? A) e-distributors and industry consortia B) e-distributors and e-procurement Net marketplaces C) exchanges and industry consortia D) exchanges and e-procurement Net marketplaces

B

Which of the following refers to delays in messages caused by the uneven flow of information packets through the network? A) redundancy B) latency C) Net neutrality D) QOS

B

Which of the following statements about native advertising is not true? A) Native advertising is controversial. B) Native advertising is a new form of advertising found only online. C) Native advertising is growing rapidly, especially on social networks. D) Consumers look at native ads much more frequently than display ads

B

Which of the following statements about the Internet's impact on marketing is not true? A) The Internet has broadened the scope of marketing communications. B) The Internet has decreased the impact of brands. C) The Internet has increased the richness of marketing communications. D) The Internet has expanded the information intensity of the marketplace

B

________ and ________ are typically the most easily identifiable aspects of a company's business model. A) Market strategy; market opportunity B) Value proposition; revenue model C) Value proposition; competitive environment D) Revenue model; market strategy

B

________ refers to the ability to identify the person or entity with whom you are dealing on the Internet. A) Nonrepudiation B) Authenticity C) Availability D) Integrity

B

A perfect market is one in which: A) there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production. B) one firm develops an advantage based on a factor of production that other firms cannot purchase. C) one participant in the market has more resources than the others. D) competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage

A

A value proposition defines how a company's product or service fulfills the needs of a customer A) True B) False

A

A(n) ________ market is one that provides expertise and products for a specific industry, such as automobiles A) Vertical B) Horizontal C) inverted D) replacement

A

Above all, e-commerce is a ________ phenomenon. A) technology driven B) finance-driven C) sociological D) government-driven

A

Which of the following statements about Instagram is not true? A) Instagram is owned by Twitter. B) Instagram is a photo-sharing app. C) Facebook developed its Camera app to compete with Instagram. D) In terms of time spent per month by users, Instagram is second only to Facebook.

A

Which of the following statements about cloud computing is not true? A) A public cloud is typically used by companies with stringent privacy and security requirements. B) Dropbox is an example of a public cloud. C) Hybrid clouds offer both public and private cloud options. D) A private cloud hosted internally or externally

A

a community site created by a corporation is called a sponsored community site. A) True B) False

A

almost all recruiting professionals now use social networks in the recruiting process A) True B) False

A

apple pay uses near field communication (NFC) chips. A) True B) False

A

evidence suggests that real-time customer chat increases the dollar value of transactions A) True B) False

A

lean production is an extension of just-in-time production methods A) True B) False

A

An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis. A) e-distributor B) e-procurement company C) exchange D) industry consortium

A

An asymmetry exists whenever all participants in a market have equivalent resources. A) True B) False

A

Bundling is the process of selling two or more products together for a price that is less than the sum of the two product's individual prices A) True B) False

A

Confidentiality is sometimes confused with: A) privacy. B) authenticity. C) integrity. D) nonrepudiation

A

Consumers in auctions are not driven solely by value maximization. A) True B) False

A

E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________. A) transaction interference B) bid siphoning C) bid rigging D) shill bidding

A

Exploit kits are often rented or sold as a commercial product. A) True B) False

A

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumers preferences or past purchases. A) True B) False

A

Purchasing managers are the key players in the procurement process. A) True B) False

A

The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line? A) term life insurance B) automobile insurance C) health insurance D) property and casualty insurance

A

The early years of e-commerce were driven by all of the following factors except: A) an emphasis on exploiting traditional distribution channels. B) a huge infusion of venture capital funds. C) an emphasis on quickly achieving very high market visibility. D) visions of profiting from new technology.

A

The major impact of Internet real estate sites is in influencing offline decisions. A) True B) False

A

Threatening negative feedback in return for a benefit is an example of: A) feedback extortion. B) offensive shill feedback. C) defensive shill feedback. D) sending spam.

A

Which of the following is an example of an on-demand service company? A) YouTube B) Airbnb C) Tumblr D) Facebook

A

Which of the following is an example of the subscription revenue model? A) eHarmony B) eBay C) E*Trade D) Twitter

A

Which of the following is not true about the mobile platform? A) Most smartphones use Intel chips. B) The number of cell phones worldwide exceeds the number of PCs. C) Over a third of the world's cell phones are smartphones. D) Smartphones use flash memory chips.

A

Which of the following is nota concern about IoT? A) the high cost of sensors B) interoperability C) security D) privacy

A

A(n) ________, in which the highest bidder wins, is the most common form of auction. A) Dutch Internet auction B) Japanese auction C) English auction D) reverse auction

C

All of the following are benefits of auctions except: A) more efficient price discovery. B) lower transaction costs. C) decreased price transparency. D) increased market efficiency.

C

All of the following are potential benefits of B2B e-commerce except : A) Lower administrative costs. B) Lower search costs. C) Lower price transparency. D) Lower transaction costs

C

Amazon's Associates program is an example of which of the following? A) viral marketing B) local marketing C) affiliate marketing D) lead generation marketing

C

E-commerce is available just about everywhere and anytime. This is known as ________. A) richness B) information density C) ubiquity D) reach

C

In 2012, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store? A) 30 percent B) 50 percent C) 70 percent D) 90 percent

C

In modeling online consumer behavior, the concept of "consumer skills" refers to the: A) education level of the consumer. B) communication skills of the consumer. C) knowledge consumers have about how to conduct online transactions. D) product evaluation skills of the consumer

C

Malware that comes with a downloaded file that a user requests is called a: A) Trojan horse. B) backdoor. C) drive-by download. D) PUP.

C

Supply chain _______ refers to differentiating a firms products or prices on the basis of superior supply chain management A) Markets B) Simplification C) Competition D) goods

C

Which of the following factors is not a significant influence on a company's competitive environment? A) how many competitors are active B) what the market share of each competitor is C) the availability of supportive organizational structures D) how competitors price their products

C

Which of the following is not a community provider? A) LinkedIn B) Facebook C) Priceline D) Pinterest

C

Which of the following is not an example of the bricks-and-clicks e-tailing business model? A) Walmart B) Sears C) Bluefly D) Staples

C

Which of the following is not one of the three defining characteristics of a portal? A) commerce B) content C) auctions D) navigation of the Web

C

Which of the following is the leading cause of data breaches? A) theft of a computer B) accidental disclosures C) hackers D) DDoS attacks

C

Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?

Disintermediation

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as ________.

Disruptors

Which of the following is not an example of a start-up digital news site? A) Huffington Post B) Buzzfeed C) Vice D) USA Today

D

Which of the following is not one of the typical portal revenue sources? A) Commissions on sales B) Subscription fees C) Tenancy deals D) Referral fees

D

________ refers to the feeling that one has paid too high a price for an item won at auction. A) Seller's lament B) Winner's lament C) Loser's regret D) Winner's regret

D

Which of the following statements about online banking is not true? A) Top mobile banking activities include paying bills and depositing checks. B) Online and mobile banking transactions incur radically lower transaction costs than in-person transactions. C) Online banking is beginning to displace national banks. D) Online banking is the primary banking channel for all ages

C

Which of the following statements is not true regarding e-commerce today? A) Information asymmetries are continually being introduced by merchants and marketers. B) Intermediaries have not disappeared. C) Overall transaction costs have dropped dramatically. D) Brands remain very important in e-commerce.

C

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? A) Marketing messages had little richness. B) The smaller the audience reached, the less rich the message. C) The larger the audience reached, the less rich the message. D) Richness was unrelated to reach.

C

________ refers to the ability to ensure that an e-commerce site continues to function as intended. A) Nonrepudiation B) Authenticity C) Availability D) Integrity

C

eBay uses all of the following business models except: A) B2C market creator. B) C2C market creator. C) content provider. D) e-commerce infrastructure provider

C

All of the following statements about the online real estate services market are true except: A) The major impact of Internet real estate sites is in influencing offline decisions. B) Real estate differs from other types of online financial services because it is impossible to complete a property transaction online. C) The primary service offered by real estate sites is a listing of houses available. D) The Internet and e-commerce have created significant disintermediation in the real estate marketplace

D

All of the following use an advertising revenue model except: A) Twitter. B) Yahoo. C) Google. D) Amazon

D

All of the following were visions of e-commerce expressed during the early years of e-commerce except: A) a nearly perfect information marketspace. B) friction-free commerce. C) disintermediation. D) fast follower advantage

D

Creating multiple variations of information goods and selling these to different market segments at different prices is called: A) bundling. B) customization. C) dynamic pricing. D) versioning

D

All of the following are current major trends in B2B e-commerce, except: A) Move to implement highly centralized supply chains to reduce risk. B) Growing emphasis on use of business analytics software (business intelligence) to understand very large data sets. C) Firms place a growing emphasis on rapid-response and adaptive supply chain rather than lowest-cost supply chains. D) Risks of far-flung global networks lead to an increase in regional manufacturing and supply chains.

A

The basic value proposition of community providers is: A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. B) they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers. C) they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. D) they increase customers' productivity by helping them get things done faster and more cheaply.

A

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. A) equipment B) fulfillment C) delayed consumption D) monitoring

A

Unfair competitive advantages occur when: A) one competitor has an advantage others cannot purchase. B) market middlemen are displaced. C) information is equally distributed and transaction costs are low. D) firms are able to gather monopoly profits.

A

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time? A) global reach B) richness C) interactivity D) personalization

A

Which of the following gives a business model the most credibility with outside investors? A) the firm's management team B) the firm's value proposition C) the firm's market opportunity D) the firm's market strategy

A

measures the percentage of sales revenue a firm is able to retain after all expenses are deducted from gross revenues A) Net Margin B) Gross profit C) depreciation D) total sales

A

millennials are the first generation to be born into the digital revolution of the 20th century A) True B) False

A

online traffic is driven by offline brands and shopping A) True B) False

A

packet switching does not require a dedicated circuit A) True B) False

A

the original portals in the early days of e-commerce were search engines A) True B) False

A

All of the following are terms used to describe on-demand service companies except: A) mesh economy. B) collaborative commerce. C) we-commerce. D) omni-channel commerce

B

Which of the following is another name for a private industrial network? A) Net marketplace B) PTX C) EDI network D) hub-and-spoke system

B

Which of the following is the largest producer of revenues in the entertainment industry? A) radio B) television C) films D) video games

B

All of the following statements about Apple Pay are true except which of the following? A) Apple Pay is available for both iPhone 5s and iPhone 6s. B) Apple Pay is based on Touch ID biometric fingerprint scanning. C) Apple Pay can be used for mobile payments at the point of sale at a physical store. D) Apple Pay relies on the consumer having a credit card on file with Apple's iTunes

A

On-demand service companies collect a fee from both sellers and buyers who use the platform. A) True B) False

A

Which of the following measures the percentage of e-mails that could not be delivered? A) abandonment rate B) unsubscribe rate C) bounce-back rate D) attrition rate

C