Final MTKG 330

Three important factors that influence ethical decisions in marketing are individual factors, organizational factors, and opportunity.

True

Wealth is an accumulation of past income, natural resources, and financial resources.

True

Social responsibility is an organization's obligation to maximize its positive impact and minimize its negative impact on society.

True

Technology affects the types of products offered to consumers.

True

The Sherman Antitrust Act, along with several other laws, is a procompetitive law because it was created to preserve competition.

True

Which of the following is NOT true of USMCA ? The agreement has a long adjustment phase-in time period. It expands trade by requiring equal treatment of U.S. firms in Mexico and Canada. It will provide additional opportunities for the United States in long-term affiliations with other countries in the Western Hemisphere. It provides protection for intellectual property among its members. Business licensing requirements have been increased.

Business licensing requirements have been increased

Many marketers claim that ____ will become the world's largest market.

China

A bribe offered to benefit an organization is generally considered acceptable.

False

A recession is characterized by extremely high unemployment, very low wages, minimal total disposable income, and lack of consumer confidence in the economy.

False

Cause-related marketing refers to the specific development, pricing, promotion, and distribution of products that do not harm the natural environment.

False

Employees can easily determine what behavior is acceptable even in organizations that do not have ethics compliance programs and policies on conduct.

False

The Food and Drug Administration influences marketing activities the most.

False

In a period of economic recovery, the best marketing strategy for UPS would be characterized by which of the following features?

Flexibility

A company not involved in manufacturing that links buyers and sellers in different countries is usually referred to as a

Trading company

A trading company provides a link between buyers and sellers in different countries.

True

Total buying power declines during periods of economic

Recession

As a media buyer for the Walker Agency, Rick knows that no one ever checks to see if his phone calls are business related or personal. With regard to ethical behavior, this situation relates most closely to

Opportunity

________ is well known for crusading for consumer rights and his efforts, along with others', have resulted in legislation requiring many features that make cars safer.

Ralph Nader

Select the true statement. Legislation regulating marketing in many foreign countries is being eased. A government's attitude toward cooperation with importers has little impact on marketing to that country. Refusing to give payoffs and bribes in some foreign countries may put a marketer at a competitive disadvantage. Bribes and payoffs are considered unethical in all countries and cultures. Bribes and payoffs are supported by U.S. trade policies under certain conditions.

Refusing to give payoffs and bribes in some foregin countries may put a marketer at a competitive disadvantage

Acer is very interested in taking advantage of business opportunities in India but does not have access to India's market. Acer has the patent on a low-cost, quality computer system that could assist small businesses in India. IBM, Acer's competitor, is experienced in India but does not have a computer comparable to Acer's for the small business market. If Acer and IBM work together to utilize these strengths to seize this opportunity in India, what type of business structure would they likely use?

Strategic alliance

Although numerous regulatory forces arise from governmental sources, nongovernmental regulatory forces may also affect marketing decisions.

True

Another name for the European Union is

The common market

It is nearly impossible to balance the needs of all stakeholders so as to satisfy all of society's demands.​

True

Which approach entails minimal effort and cost?

Using an export intermediary

Brand name, product characteristics, packaging, and labeling are some of the ______________ marketing mix variables to standardize for international markets.

easiest

Betty Vinson worked in accounting at WorldCom. When her bosses first approached her and asked her to make questionable accounting transactions, she balked. She knew from her training that these questionable transactions could be construed as misleading. At first, Betty Vinson held firm. But after being told by her bosses that it was the only way to save the firm's finances, she decided to comply. This is an example of

how organizational variables influence ethical decision making

Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.

prosperity

Anna is often surprised when she goes to other countries to learn that people do business so differently. In meetings, for instance, Anna is used to getting straight to the point and addressing any relevant issues. However, she has learned that in many countries businesspeople take the time to first make small talk and ask about the family before finally getting down to business. To Anna this seems to make the meetings unnecessarily long and wastes valuable time. These cultural differences seem strange to Anna because she is relying on her

self-reference critierion

A firm is trying to determine whether it would be advantageous to adopt a new computer system with advanced software. It is investigating how this computer system will improve its own operational efficiency. It is also examining trends in the industry to determine the impact that adopting this computer system might have on customers and society at large. The firm is engaging in _______________.

technology assessment

Once trust is lost in marketing relationships, it can take a lifetime to rebuild.

true