first set

a belief by residents of a country that it is inappropriate or immoral to purchase foreign-made goods or services

Consider the following statements to determine which one accurately describes the concept of consumer ethnocentrism.

market share analysis

Daryl recently took a marketing job with a new firm. His first order of business is to find out how his new company performs relative to its competitors. Which of the following would Daryl use to do this?

business analysis

Estimating the cost of a product, identifying the price at which a product will be sold, and estimating the demand for a product all take place in which stage of the new-product development process?

it has high brand equity.

Nonprofit organizations need to use the value stakeholders associate with the organization to raise the funds and support required to accomplish its mission. It is easier for a nonprofit organization to do this if

panel data.

A group of consumers is given various types of cleaning products and is asked to use the product for six months. During that time, the consumers are to record in a journal their level of satisfaction with each product, noting what they liked and/or disliked about each. This is an example of

depth of assortment.

A local craft brewer offers many varieties of beer. You can find robust stout beer, pale ales, and beer flavored with everything from coffee to citrus fruit. This is an example of the brewer's

increasing revenue per ad dollar.

A manufacturer of a cookware line decides to advertise on the Food Network instead of on the three main networks, because it is less expensive to do so. As a result, the manufacturer can run its advertisement more frequently, and will hopefully increase the frequency that the target market will see the advertisement. This type of strategy is aimed at

a sustainable design.

A product that uses less energy to operate or can be recycled when the consumer is finished using it, it said to have

safety

According to Maslow's hierarchy of needs, companies that offer home security systems or products focused on accident or disability insurance, are seeking to meet which level of need?

generating positive-word-of-mouth communication about the brand across social networks.

According to your text, social media can support the goal of building a successful brand in two main ways: by allowing the firm to develop deeper relationships with customers, and by

complex goals and complex audiences

According to your text, what two facets of nonprofit organizations makes branding more critical for them as compared to for-profit organizations?

a marketer who connects with his or her audience through social media

According to your text, which of the following marketers in today's world is most likely positioned for success?

Brand loyal customers typically exhibit less price sensitivity.

According to your text, why are brand loyal customers an important contributor to a firm's long-term success and profitability?

delivering value.

American Clothing Company manufactures clothes to be sold in retail stores. After the clothing is manufactured, it is shipped to wholesalers who, in turn, use transportation companies to ship the product to various retail outlets. The manufacturer, wholesaler, transportation company, and retailer all work together to create and deliver the product. This is an example of

shifting dollars from traditional display advertising to sites like Facebook that can deliver huge audiences

As consumers spend more time online and have more technological tools that enable them to avoid exposure to TV ads, marketers are ________.

a sweepstakes.

At a local fair, Ford hosted a booth and brought several models of its cars for customers to sit in and look at up close. Customers were then encouraged to fill out a comment card letting Ford know what their favorite model car was. At the end of the fair, one comment card would be chosen by the company and that person would win the car of their choice. This is an example of

environmental cost leadership strategy.

Because green products sometimes cost more to produce than traditional products, organizations providing these products can attempt to recover the cost of their ecological investments and generate a profit by utilizing a

micro-merchandising

Brad notices that customers at his store prefer certain types of snack foods over others. In response to his customers' preferences, he allocates more shelf space to those types of snacks, and less shelf space to the snack items that are purchased less frequently. In this scenario, Brad is utilizing which of the following techniques?

competitive intelligence.

Breen wanted to know if her main rival in the personalized dog clothing business was increasing its prices. She talked to her rival's distributors, her suppliers, and some of her customers to get this information. Breen was engaging in

two or more companies issuing a single product.

Co-branding involves

Relationship marketing is most successful when firms focus on attracting, maintaining, and enhancing customer relationships.

Compare the following statements regarding relationship marketing to determine which is most accurate?

a new car

Compare the following to determine the best example of a high-involvement product purchase.

inflation.

Daniel is looking to buy a hybrid vehicle because he is noticing that the price of gasoline continues to rise compared to years past. The rise in the price of gasoline is most likely a result of

fail to report his findings.

Elliott is a consultant working on a research project for a client. His research has uncovered findings that are counter to what his customer was expecting. These ethical dilemma could potentially lead Elliott to do what?

financial projections.

Gavin wants to perform a situation analysis of his business to help him make strategic decisions for the future. The situation analysis will tell Gavin all of the following except

quota sampling

Greg is conducting a survey regarding consumer social media usage. He wants to make sure that he has respondents from all generations (i.e. Baby Boomers, Millennials) to compare his results. Which sampling method would ensure he receives the right number of participants from each generation?

a company's sales records.

Hannah is a new sales representative within your company and has asked you for help. She wants to know what a customer has ordered in the past to help here customize her sales proposal. Where would you recommend she look?

diversification.

If Geico Insurance began selling t-shirts featuring its infamous gecko to try to capitalize on its brand name, this would be an example of

Demand is inelastic and total revenue fell from November to December.

In November, the appliance store priced its front-loading washing machines at $899.00 and sold 50 units. In December they reduced the price to $799.00 and sold 53 units. Which of the following statements is accurate regarding this situation?

web crawlers.

In order to effectively build a search engine you must be able to design efficient __________ to categorize information across websites.

crisis management.

In the early 2000s, the Mattel Company was faced with a major problem with some of its toys due to faulty magnets and high levels of lead-based paint. When the company realized it was facing a serious problem, it immediately involved federal agencies on product safety, recalled millions of toys from the shelves, and launched a massive campaign to inform consumers about the recall. In addition, the company set up a crisis link on its webpage and posted updates regularly. Mattel's actions can be classified as

near-shoring.

Jared's company is based in the United States and practices sustainable sourcing. Because his company gets materials and finished products from Canada and Mexico, its sourcing is referred to as

order-taker.

Jason works in the men's department of a major retail store. He helps customers find what they are looking for and rings up sales that customers bring to the check-out counter. Jason is considered to be a(n)

mystery shoppers.

Jayla and Stuart are trained researchers. They visit restaurants posing as customers in order to assess the level of service, quality of food, and competence of the wait staff. Jayla and Stuart are called

SMOT (second moment of truth)

Jenna was excited to purchase a Bluetooth wireless speaker. She brought her purchase home and is now using it for the first time. What acronym represents where Jenna is at in the purchase process?

$148.00

Joey set up a lawn-mowing business in his neighborhood. He currently has 7 customers that want their lawns mowed each week for which he charges them $25.00 each. Joey spends $10.00 a week in gas and another $17.00 in yard waste bags and stickers. What is Joey's weekly profit?

cross-merchandising

Karen has a boutique where she sells women's fashion clothing. She recently added a line of jewelry and purses to her store offerings in the hope that customers will spend more overall. What technique is Karen utilizing?

a substitute product.

Karlee needed to pick up some toothpaste from the store. She was surprised to find that the store was out of her usual brand, Crest. Rather than go to another store, she decided to buy a tube of Colgate instead. In this example, Colgate represents

a purchase order.

Keegan is a purchasing manager for a large auto manufacturer. The contract with the company's steel provider is just about to expire, so Keegan is negotiating the terms and condition of a new contract with his supplier. Keegan is satisfied with the negotiations, so he takes the next step of drawing up a legal obligation to buy the negotiated amount of steel at the price and delivery date agreed upon by himself and his supplier. This legal obligation is otherwise known as

a modified rebuy.

Kendall's company has bought office stationery and business cards from the same printing company for five years. Recently Kendall's company moved into a bigger office down the street. She called the printing company to order new stationery with the updated address. This is an example of

market targeting

Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell-phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.

Market segmentation identifies which products will be profitable and which ones are not worth pursuing.

Read the following statements to select the choice that is not true of market segmentation.

an estimate of the costs the company will incur to create, communicate, and deliver the product

Read the following to determine which one accurately depicts what is contained in an expense forecast.

Direct ownership does not allow the firm much control over its intellectual property.

Review the following statements to determine which one is not accurate regarding the direct ownership method of entering a foreign market.

narrow.

Roger works for a firm that has many levels in its organizational hierarchy. At each level of management, the number of subordinates is small so that managers can spend more time with each employee. The span of control at Roger's firm is said to be

seasonal discounts.

Sunny Pines campground, located in the Midwest, promotes the months of September and October as its value camping months. During this time, it offers reduced rates on camper rentals and campgrounds. It does this, in part, because the weather is not as favorable for camping at this time. The pricing tactic Sunny Pines is using to encourage camping during these months is most likely

concurrent new-product development.

The type of development path preferred by most supply chain management professionals is

repositioning.

Today's health conscious society has caused cereal manufacturers to rethink their products. Now many cereals such as Frosted Flakes are being marketed as being healthier because they are made with whole grains and have less sugar. This is an example of

relationship selling.

Tristan has been calling on the same customer for years. He handles all of the company's orders and quickly resolves any issues that may come up. On occasion, Tristan takes some of the company employees out to dinner and has even given them tickets to local sporting events. Tristan is involved in

The product should provide value to the customers that will be using it.

What aspect of product development should firms try to achieve when developing a successful brand?

product's quality.

When it comes to encouraging sustainable consumer behavior, marketers must overcome consumers' negative perceptions. According to your text, these negative perceptions revolve around the

qualitative research

When it comes to measuring brand equity, which type of research is particularly helpful in identifying the sources of brand equity and its role in consumer decisions?

product development

When the top executives of FedEx noticed that their sales were becoming stagnant, they decided to offer a new service to their customers. This new service offered a new way of delivering products in a faster manner. They claimed this service was the smarter way to deliver. They marketed this service to their existing customers to combat the stagnant operations. This is an example of what type of marketing strategy?

While shopping at the mall, Adam received a text message for a 20 percent off coupon from one of his favorite stores.

Which of the following is an example of geo-fencing?

a bottle of shampoo

Which of the following is most likely a low-involvement purchase?

A brand extension strategy is the same thing as a product extension strategy.

Which of the following is not true regarding a brand extension strategy?

As technology impacts the business world, firms will need to explore new models that address what customers want and how they prefer to receive information.

Which of the following trends is accurate regarding the future of marketing?

A decrease in the price level

Which of the following will increase the break-even quantity?

Natalie's cell phone cover was an impulse purchase.

While Natalie was at the mall, she saw a kiosk that was selling smart phone covers. Although she had no intention of buying a new phone cover when she entered the mall, the kiosk caught her eye and she ended-up buying a leopard-print cover. Which of the following describes Natalie's behavior?

paid display

While viewing a webpage for outdoor gear, Phil noticed a graphic display advertising skateboards at low prices. When he clicked on the ad, it took him to a different website where the skateboards were listed for sale. This is an example of what type of Internet advertising?

evaluate demand

Within the price setting process, what step comes after the price objectives have been defined?

cognitive dissonance.

You finally decided to purchase an e-reader and selected the Amazon Kindle. After returning home, you see an advertisement for the Barnes and Noble Nook and now are wondering if you made the right decision. This is an example of

$60

You have been hired as an assistant manager for a regional division of a large retail store that sells consumer electronics. The store manager has asked you to determine the break-even price for a new line of cell phones the store is carrying. You expect to sell 500 cell phones a month, which have a marginal cost of $50. If your fixed costs are $5,000 per month, what is the break-even price?

a salesforce composite report

Your sales manager is wondering how to get a quick benchmark of potential sales across all her reps. Since she does not have a quantitative background, what method would you suggest she use?