Foundations of Digital Marketing & E-commerce Professional Certificate

Which of the following best describes the quality of being curious as a digital marketer or e-commerce analyst?

Communicate insights effectively to an audience. Use analytical thinking to collect and organize information to spot patterns and solve problems.

Which of the following are benefits of working as an in-house marketing employee? Select all that apply.

Gain knowledge and expertise in a specific industry Likely have a clear path to promotion Get to know one company and its products

Which of the following best describes the skill of analytical thinking and comparing qualities as a digital marketer or e-commerce analyst?

Communicate insights effectively to engage an audience. Highlight unique qualities and get customers' attention in creative ways. Collect and organize information to identify patterns, uncover trends, and solve problems.

Which of the following statements regarding working in a marketing career is generally true?

It is helpful to specialize in a marketing role that aligns with your strengths such as writing, visual design, or data analysis. OR A digital marketing coordinator and e-commerce analyst often share similar skills.

Which of the following are typically associate-level roles in digital marketing? Select all that apply.

Search engine marketing (SEM) specialist Social media specialist Search engine optimization (SEO) specialist

With digital marketing, potential customers can take an action the moment they experience the ad. Which advantage of digital marketing does this represent?

You get faster results.

With digital marketing, you can provide customers personalized communication directly through channels such as email and social media. Which advantage of digital marketing does this represent?

Your results are easy to measure. You can build relationships with customers You get faster results.

What term refers to the buying and selling of goods and services online?

E-commerce

Fill in the blank: _____ role is when you partner with companies to fill their digital marketing and advertising needs.

An agency

Which of the following best describes a portfolio?

It contains your samples of past work and demonstrates relevant work experience.

Fill in the blank: _____ role is when you work for a single company to market and sell their products.

An in-house

Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.

Analyze data from the website or mobile app. Use SEO to maximize traffic to the website. Execute and monitor loyalty programs.

Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?

Associate-level roles Strategist-level roles Product manager-level roles Account manager-level roles

Digital marketing helps businesses do what? Select all that apply.

Build trust Inspire loyalty Better serve customers