GA4

If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple source properties, which analytics 360 feature would you use? A- Roll up properties B- Organizations C- data streams D- subproperties

A

What analytics properties are able to export data to BigQuery? standard or analytics 360 properties using GA4 standard or analytics 360 using universal analytics ONLY standard properties in GA4 or Universal analytics ONLY analytics 360 properties in GA4 or Universal Analytics

A

Conversion paths can show you how various ads work together on the path to conversion. where can you find the conversion paths report in your GA4 Property? Configure Explore Advertising Reports

Advertising

After you've exported GA4 data to BigQuery, what can you do with your data? A- Access app-specific reports such as crash data, notification effectiveness, and deep link performance B- Use SQL to query your data to answerQ"s and gain insights into your products, users, and channels C- Use conversions for ad campaign bidding and audiences to target ad campaigns D- Use audiences to target website experiments and test variants of your web pages

B

If you want to gain insight into traffic to your retail website, which dimension would you look at to determine whether it was coming from organic search, referral, or other places A- event name B- default channel grouping C- page title D- Google ads campaign

B

Which of these features associates event data collected from users on an app or website with the Google accts of users who are signed in and have explicitly consented to sharing this info? A- google ads B- google signals C- user-ID D- google search console

B

You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format.Which exploration technique should you use? A- cohort explorations B- free form C- funnel exploration D- segment overlap

B

You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your GA4 property contains this? A- advertising B- explore C- configure D- reports

B

You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads? a. Advertising b. Admin c. Explore d. Configure

B

If your goals was to connect individual customers' behavior accross diff interactions on diff platforms and devices, which feature allows you to do that by associating your own identifiers with individual cusotmers? Predictive audiences Audience triggers User-ID Device-ID

C

In this report, what is "device type" A- event B- metric C- dimension D- user

C

To get insights into the organic search queries that are leading users to your website, you can connect analytics with what platform? Search Ads 360 Search Console Google Optimize Google Ads

Search Console

When are user data and offline data joined?

collection/ processing time

attribution allocated using AI to spread it meaningfully

data-driven

attribution goes to first and last websites you interacted with before purchase

position based

When are cost and item data joined?

reporting/ query time

When a user watches a video, this triggers an event on your website. Which of these is an event parameter? Name of video watched on your site Devices users are on when watching How many users opened the page HOw many users viewed a video on your site

A

Which of these features allows you to collect and send events directly to GA4 servers? Measurement Protocol Data Import HTTP Request Modify Event

A

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences? Google Optimize Search Console Firebase Modify Event

A

Which part of your GA4 property helps you manage events, conversions, and audiences? Configure Admin Explore Advertising

A

When you've enabled ads personalization for your property but want specific events excluded, what happens with data from those excluded events? A- only available in advertising section B- only used for measurement purposes C- only available in reports and explore D- only used for audiences in google ads

B

What could you use to report a writers name on each article page? Custom Table Custom user parameter Custom metric Custom dimension

D

What happens when you leave enhanced measurement setting enabled? A- events from mobile app can be combined with existing site data B- conversion reporting for the web data stream uses machine learning to distribute credit across channels C- events can be associated with signed in users to enable cross device reporting D- additional events are collected from your website without you needing to change your websites code

D

Which attribution model distributes the credit for conversion equally across all channels? time decay data driven position based linear

D

Which section contains readymade cards that answer common q's about how your users are interacting with your app or website A- Admin B- Explore C- Configure D- Reports

D

You store data about your sales offline: Which of these features would let you upload a CSV file that contains item data to join with analytics data? A- HTTP Request B- Modify event C- measurement protocol D- data import

D

You're using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight? Funnel Exploration Conversion Paths Segment overlap Model Comparison

D

You have an event on your website that triggers when users watch a video.Which of these is an event parameter? a. Name of a video watched on your site b. The devices users are on when watching a video on your site c. How many users opened the page containing a video on your site d. How many users viewed a video on your site

A

Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints? Last click First click Time decay Data-driven

D

attribution goes to website where you first discovered a product/ interacted with a brand

first click

Which is considered a user property collected by GA4? A- how many users opened the page B- language preference of users watching the video C- how many users watched the video D- name of video users can watch

B

attribution goes to website you actually bought from

last click

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience? organizations subproperties data streams roll-up properties

subproperties

attribution grows increasingly as you interact more with the ad/website (black friday)

time decay

What is an example of a predictive audience?

users who are likely to purchase in the next seven days

What can you do with audience triggers? Create new events based on an audience rule being satisfied Create a new audience based on specific events that are triggered Create new audiences based on predictive events Create new events based on existing event parameters

A