GB 101 BOISE STATE FINAL REVIEW CHAPTER 13

What is identity theft? How can consumers protect themselves from this crime?

Identity theft is when criminals obtain personal information that allows them to impersonate someone else in order to use their credit to obtain financial accounts and make purchases. Consumers can protect themselves through being more award of what you share, keep personal and financial documents secure, check credit report, and create stronger passwords.

What are some of the privacy concerns associated with the Internet and e-business? How are these concerns being addressed in the United States?

The privacy concerns come from a lack of privacy when organizations have access to your internet activities information and use this information to try and sell you product that might interest you. In the US the government also use the same information for legal reasons and national security reasons.

What is digital marketing?

Uses all digital media, which includes the internet, mobile, and interactive channels, to develop communication and exchanges with customers.

How can marketers utilize digital media to improve business?

Marketers can utilize the improvements of communication between companies and their targeted customer through digital marketing.

Define accessibility, addressability, connectivity, interactivity, and control. What do these terms have to do with digital marketing?

Addressability- The ability of the marketer to identify customers before they make a purchase. Interactivity- The ability of customers to express their needs and wants directly to the firm in response to its marketing communications. Accessibility- The ability for marketers to obtain digital info. Connectivity- The ability for consumers to be connected with marketers along with other consumers. Control- The customer's ability to regulate the info they view as well as the rate and exposure to that information. These terms all have to do with digital communication, which offers a new dimension in connecting marketers and consumers to one another.

What is e-business?

An e-business is responsible for carrying out the goals of business through utilization of the internet.

How can businesses utilize new digital and social networking channels in their marketing campaigns?

Businesses can utilize the opportunity to reach a wide variety of customers and consumers through a wide variety of media outlets.

Why do creators want to protect their intellectual property? Provide an example on the Internet where intellectual property may not be protected or where a copyright has been infringed.

Creators want to protect their ideas and creative materials that they developed over time and hardwork. A website called 123 movies, where anyone can watch any movie brand new or old for completely free.

What impact do digital media have on the marketing mix?

The four elements that make up the marketing mix: price, product, promotion, and place; these have been under radical changes since the digital media has taken over a large portion of the marketing sector. basically the marketing mix is being modernized by the new era of digital media.

How is the Internet changing the practice of marketing?

The internet has lowered the cost of communication it can contribute benefits to any industry that has a digital information dependant, the publishing side of marketing is transitioning to a digital era instead of the print era.