GBA 699-40 HW 10
Which of the following types of auctions is perfect for sellers that have many identical items to sell?
Dutch Internet auctions
Which of the following companies purchased Instagram?
Which of the following is a leading social network in Germany?
In 2018, which age group had the fastest growing rate of Facebook usage?
adults over 65
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
bid siphoning
Which of the following is an example of a practice network?
Doximity
Facebook was the leader in U.S. ad spending revenues on social networks in 2018. What company earned the second most amount of ad spending revenue?
Which of the following statements about Instagram is not true?
Instagram users spend more time on Instagram than Facebook users spend on Facebook.
To address the falling price of display ads and declining user engagement, Yahoo acquired all of the following except:
Instagram.
In 2017, Fortune 500 companies used ________ more than Facebook.
On which of the following do users spent the least amount of time per day?
Which of the following is the second leading social network in the United States in terms of monthly unique visitors?
________ refers to the feeling of having been too cheap in bidding and failing to win an auction.
Loser's lament
Priceline is an example of a(n):
Name Your Own Price auction.
________ of procurement officers use auctions to purchase goods.
Over one third
The amount of time visitors spend on a site is a measure of:
engagement.
One partial solution to high monitoring costs is ________ pricing.
fixed
WebMD.com is an example of a:
focused content portal.
Instagram is an example of a(n):
general community/social network.
PredictWallStreet is an example of a(n):
interest-based social network.
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
network effects
Which of the following is not a risk or cost of Internet auctions?
price transparency
Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed?
proxy bidding
All of the following are solutions to the problem of high monitoring costs except:
seller rating systems.
E-mailing buyers to warn them away from a seller is a type of auction fraud known as:
transaction interference.
The profit a seller makes at auction is a function of all of the following except:
watch lists.
Which of the following involves the feeling after winning an auction that you paid too much for an item?
winner's regret
Which of the following statements best describes the potential impact of network effects with respect to portals?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
Which of the following purchased Yahoo?
Verizon
